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Aymen Bouaben

Aymen Bouaben

Communications / Project Manager

Employed Open to opportunities
More than 10 years experience within Communication - Advocacy field whether for private sector or NGO's.
The basis of any type of communication comes from data collection and analysis in order to make the right decision and design the most effective communication strategy. Expert in data science, i m in charge of overseeing all internal and external communications, ensuring the messages are consistent and engaging, creating relevant content from the field as well as designing / piloting activities to inform programming.
Passionate about neuro science, i m at the first level certified as NLP Technician from The Society of Neuro Linguistic Programming.
Resume created on DoYouBuzz
  • Support development of the Project’s marketing and communication activities.
  • Lead on ground activities related to the program
  • Provide briefings and reports about national and international handicrafts sector’s events, news and opportunities.
  • Ensure PR activities, including relations with media and similar projects implementing entities
  • Produce valuable and engaging content for digital communication (social networks, website and communication materials).
  • Support events planning, arrangements and implementation (including trainings and workshops)
  • Update the different databases in relation with communication and PR
  • Work with partners and stakeholders to coordinate campaign activity
  • Create campaign production schedules, monitor activity and notify stakeholders of relevant outcomes, fluctuations, and plans
  • Coordinate with the ME&L Advisor to develop a program communications strategy, and work closely with USAID to adjust the strategy based on feedback and changing needs throughout the life of the program
  • Manage inter-team processes and ensuring that tasks are completed on time and within budget
  • Manage staff to ensure program achievements, to meet departmental / organizational goals and make sure to produce content aligned with the program activities
  • Develop and recommend solutions to management to meet departmental and program needs.
  • Work with partners and stakeholders to coordinate campaign activity
  • Work with partners and stakeholders to develop a campaign narrative and key messages for consistent delivery across all campaign platforms
  • Campaign planning and delivery, including project management (project delivery, financial management, and risk management)
  • Create campaign production schedules, monitor activity and notify stakeholders of relevant outcomes, fluctuations, and plans
  • Develop metrics and track integrated campaign effectiveness according to project standards and formats for internal reporting and system audit
  • Prepare and disseminate regular summary reporting for senior management at national and central level
  • Collect and analyse data to troubleshoot, to understand issues and identify solutions; proactively plan for contingencies
  • Digital brand strategies development
  • Social media brand presence optimisation
  • Setting up e-reputation strategies
  • Create a set of insights to recommend new channels
  • Media planning & buying
  • Connecting with the media agencies for online clients campaigns.
  • Business Development
  • Manage staff to make sure they meet deadlines
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  • Collect data and provide reports
  • Research new digital channels to reach minorities
  • Setting up digital recommendations
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Skills

Languages

  • English : Fluent
  • Arabic : Fluent
  • French : Fluent
  • Spanish : A Level

Certification

  • Data analyst : Cornell University
    • Understanding and Visualizing data
    • Implementing Scientific Decision Making
    • Using Predictive Data Analysis
    • Modeling Uncertainty and Risk
    • Optimization & Modeling Simulatneous Decisions
  • Change Management : Cornell University
  • US regulation rules
  • Advocacy
  • NLP Technician : The Society of Neuro Linguistic Programming
    • Module 1 : NLP Predicates
    • Module 2 : NLP Tools

Communication and Marketing

  • Communication Strategy
  • Project Management
  • Activity Program Design
  • On-Offline Communication
  • Storytelling

Social Media

  • Competitive intelligence
  • Conceptualisation
  • Community Management
  • E-reputation strategy

Certification

Cornell University

2020
  • Understanding and Visualizing data
  • Implementing Scientific Decision Making
  • Using Predictive Data Analysis
  • Modeling Uncertainty and Risk
  • Optimization & Modeling Simulatneous Decisions
  • Leading across cultures
  • Leading strategic change initiative
  • Leading organizational change
  • Negotiation skills

Master Degree

Tunis School of Management (ISG)

September 2002 to June 2006
Main courses : Consumer behavior, Retailing, Communication, Sales Force, International Marketing and Risk Marketing.
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Baccalaureate

Lycée Pierre Mendès France Tunis

September 1995 to June 2002
French High School of Tunis
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  • Ultra-Trail - Triathlon - Running
  • Travelling
  • Reading