Results-driven professional with 10+ years of experience in digital marketing, content strategy, and sales enablement. Specializing in leveraging AI for performance, social selling, and paid ads, I've driven significant growth and lead generation for Fortune 500 (Ratp, Technip, Aries Industries), SaaS platforms (Getfluence, mypouce) and 80+ French organic beauty brands. An international, entrepreneurial leader adept at delivering high-impact, data-driven marketing solutions.
Lead Social Media and Web Marketing efforts for the B2B event: IoT Business "La journée des décideurs de l'industrie 4.0".
Community Management and Social Media Event Management:
Creation ("start from scratch") Optimization, Management, and Animation of 4 social media accounts (Facebook, Twitter, Linkedin, Google +)
Achievements: Smart Content Curation: to provide ideal, shareable and emotional knowledge to the community.
Creation of Twitter Moments and several Flipboard magazines to justify the event organization expertise on the advanced technology topics. Content Marketing:
Creation of high-quality visuals to raise event awareness.
Managing event' e-reputation, growing followers organically and gaining brand recognition on Twitter.
e-Prospection:
Implementation of an IoT startup contest & contest awareness to make them participate in the call for innovative projects contest (email marketing, DM Twitter)
Analytics
Delivering monthly twitter analytics in excel reports, engagement focused, from all social media actions for head management. (Tr.im, Facebook Insights, Twitter Analytics)
Digital Marketing Operations: Newsjacking #Journeedelafemme, #Journéemondiale delaprotectiondesdonnées, #Journéemondialepouruninternetplussur
Use of an app specialized in generating traffic to the site through Twitter (Snip.ly).
Promotional Teaser creation to argue for the scope of the posts.
E-mail management campaigns through using "Team leader" CRM
Results:
Twitter account got followed by top industry companies, startups, and influencers.
Increasement in average time spent on the site.
Increasement in engagement from followers with more interaction on the Twitter account.
Social Media Reference in the Industry 4.0, IIoT and new technology topics (Flipboard magazines)
15 qualified leads from the Industry 4.0, IoT and Startups.