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Avner UZAN

Social Media & Web Marketing Specialist
Spanish French

Home Experiences Education Skills Interests
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Avner UZAN
35 years old
Driving License
Paris (75011) France
Contact me
Professional Status
Freelancer
Available
About Me
Webmarketing & Social Media Specialist with 5 years of experience. Creative and international profile
trilingual (French, English, Spanish) with a large experience in high-tech.
Experiences

Digital Project Manager

Freelance
Since June 2012
  • I have accumulated experience since 2012 as a Digital Projet Manager for Marketing Agencies
  • Leadnovation
    — Community Manager/Inbound Marketing (October 2014 to may 2015) (International)
    • Social Media Management and Online Content Writer in B2B for several advanced technology companies in Business Intelligence (Cloud, Software, Big Data).
      Achievements:
    • 67.83% cumulative Followers increase over 5 Twitter accounts
  • Tuala Web
    — Community Manager (June 2013 to December 2013) (France)
  • MDT Music & Publishing
    — Marketing Digital Project Manager (July 2012 to may 2013) (France)
    Achievements:
    • Managed soccer player Djibril Cisse and his brand MR LENOIR e-reputation (Djibril Cisse in Trending Topics on Twitter)
    • Partnership with Influencer Fashion Blogger
  • GLM Marketing
    — Web Marketing Coordinator (March 2014 to August 2014) (Canada)
    Achievements:
    • Facebook Contest : Nearly 1000 participants / +400 Facebook Like
    • Creation of value added Visual (2.0 Rich Content production)
    • Facebook Organic Reach Increase

Community Manager / Online Content Writer

Freelance
Since September 2013
  • I have been involved continuously as a Community Manager, Online Content Writer for different startup companies.
  • Superprof
    — Online Content Writer (Since november 2016)
    Lead online writing (including long-form and detailed blog content) and SEO efforts for a promising teaching company.
    Achievements:
    • Increasement in average time spent on the site, reader engagement, blog posts in SERPs with a rise of 30% in organic traffic
    • Reference in the digital writer's team
  • MyPouce
    — Community Manager (February 2016 to august 2016)
    • Lead Social Media and Web Marketing efforts for a promising startup company dealing with a web and mobile app
      Achievements:
    • Awarded "Best Public Startup" at Zagatube by Butagaz contest of the Year 2016
  • IoThinks
    — Social Media Manager (September 2015 to february 2016)
    • Consulting and implementation of a Social Media Marketing strategy for the launch of a crowdfunding campaign on Kickstarter (US).
  • Suprême 75 Inc.
    — Community Manager (March 2014 to august 2014)
    Achievements:
    • Facebook Contest : Nearly 1000 participants / +400 Facebook Like
    • Creation of value added Visual (2.0 Rich Content production)
    • Facebook Organic Reach Increase
  • Lead online writing and SEO efforts for a promising teaching company
  • Writing long-form and detailed blog content; new articles, re-writing (1500+ words)
  • Format posts in a major content management system (CMS): WordPress
  • Performing SEO tasks for content optimization based on organic search traffic such as;
    • Keyword optimization following semantic field
    • Content topic research (Statistics, Tables, and quotes)
    • Image optimization (JPEG and PNG compression) for good readability
  • Writing philosophies: reader's education first, to be trusted, earn that trust
  • Self-Formation: on new online writing techniques and tools to improve my skill set (1.fr, tinyjpg)
  • Results:
    • Increasement in blog posts in SERPs with a rise of 30% in organic traffic
    • Increasement in average time spent on the site
    • Increasement in reader engagement with more comments
    • Reference in the digital writer's team
  • SEO Marketing Manager :
    • Audit & SEO strategy
    • Build new keyword research
    • Product page optimization (Page titles, H1 tags, custom description, Structured data, internal links, external links relevant and trusted websites, social media promotion)
    • Review on-page SEO [Articles Refresh (City-guide, articles pub, articles de fond)]
      Results :
    • Several articles ranked on Google's first page.
    • Online Writing SEO training for interns.
  • Community Management :
    • Audit & Stratégie de la présence de Dreamact sur les réseaux sociaux
    • Gestion de multiples comptes de Réseaux Sociaux (Facebook, Instagram, Pinterest)
    • Création, gestion et garantie d'une charte éditoriale harmonisée.
    • Gestion globale du planning éditorial de publication journalière (Instagram, Facebook)
    • Création de vidéos storytelling (type Brut)
    • Identification, contact et proposition de partenariats avec des micro/moyen influenceurs (Savant Singes, Cacommenceparmoi, Professeur Feuillage)
  • Editorial
    Rédaction Web optimisée SEO sur différentes thématiques : guides d’achat, zéro déchet, écologie, vegan, made in France, minimalisme
    • Gestion d'une équipe de rédacteur ambassadeurs
  • Opérations Spéciales :
    • Green Friday pour proposer une alternative solidaire au Black Friday
    • Dreamsitting en partenariat avec Le Smartsitting
  • Suivi de Formations :
    • Storytelling by StoryUp
    • SEO by Smartkeywords
    • Web-marketing by Le Slip Français

Social Media Event Management

Freelance
August 2016 to June 2017
  • Eden Forums
    — Social Media Manager (December 2016 to June 2017)
    Lead Social Media and Web Marketing efforts for the B2B event: IoT Business "La journée des décideurs de l'industrie 4.0".
  • Pitch my startup
    — Social Media Manager (April 2017 to may 2017)
    Lead Social Media and Web Marketing efforts for the event: Pitch my startup meets Wework.
    Achievements :
    • 2nd event in Paris on EventBrite platform.
    • Most promoted event on EventBrite business category.
    • The hashtag #PM13 reached Top Tweet France during the night of the event (Live Tweet)
  • American Jewish Joint Distribution comitee (JDC)
    Lead Social Media and Web Marketing efforts for the event: Connect.
  • Lead Social Media and Web Marketing efforts for the B2B event: IoT Business "La journée des décideurs de l'industrie 4.0".
  • Community Management and Social Media Event Management:
    • Creation ("start from scratch") Optimization, Management, and Animation of 4 social media accounts (Facebook, Twitter, Linkedin, Google +)
  • Achievements:
    Smart Content Curation:
    to provide ideal, shareable and emotional knowledge to the community.
    • Creation of Twitter Moments and several Flipboard magazines to justify the event organization expertise on the advanced technology topics.
      Content Marketing:
    • Creation of high-quality visuals to raise event awareness.
    • Managing event' e-reputation, growing followers organically and gaining brand recognition on Twitter.
      e-Prospection:
    • Implementation of an IoT startup contest & contest awareness to make them participate in the call for innovative projects contest (email marketing, DM Twitter)
      Analytics
    • Delivering monthly twitter analytics in excel reports, engagement focused, from all social media actions for head management. (Tr.im, Facebook Insights, Twitter Analytics)
    • Digital Marketing Operations: Newsjacking #Journeedelafemme, #Journéemondiale delaprotectiondesdonnées, #Journéemondialepouruninternetplussur
    • Use of an app specialized in generating traffic to the site through Twitter (Snip.ly).
    • Promotional Teaser creation to argue for the scope of the posts.
    • E-mail management campaigns through using "Team leader" CRM
  • Results:
    • Twitter account got followed by top industry companies, startups, and influencers.
    • Increasement in average time spent on the site.
    • Increasement in engagement from followers with more interaction on the Twitter account.
    • Social Media Reference in the Industry 4.0, IIoT and new technology topics (Flipboard magazines)
    • 15 qualified leads from the Industry 4.0, IoT and Startups.
  • Lead Social Media and Web Marketing efforts for the event: Pitch my startup meets Wework.
  • Community Management and Event Social Media Management (ESMM):
    • Optimization, Management, and Animation of 3 social media accounts (Facebook, Twitter, Linkedin)
    • Set up of a Social Media Marketing Calendar with broadcast schedule management & Content Optimization (Emojis, Hashtags, Time to Post...)
    • Smart Content Curation to provide ideal, shareable and emotional knowledge to the community.
  • Achievements:
    Content Marketing
    • Creation of high-quality visuals to raise event awareness.
      Search Engine Acquisition (SEA)
    • Launched of Facebook ads campaigns to recruit new participants.
      e-Prospection:
    • Reaching startups to make them participate in the call for innovative projects (email marketing, DM Twitter)
      e-PR:
    • Getting online press (webzine) coverage.
      SEO:
    • Signing-up the event to the most accurate website from the French startup ecosystem.
      Analytics
    • Compiled analytics report, ROI focused, from all social media actions for head management. (Tr.im, Facebook Insights, Twitter Analytics)
  • Results :
    • 2nd event in Paris on EventBrite platform.
    • Most promoted event on EventBrite business category.
    • The hashtag #PM13 reached Top Tweet France during the night of the event (Live Tweet)
  • Created, maintained and expanded NGO Siad social media presence on Twitter
  • Measured ROI of existing social media and accordingly optimized tactics to boost ROI
  • Formation: Corporate trainer on Webmarketing & Social Media on events with over 100 participants
  • Lead Social Media and Web Marketing efforts for a promising startup company dealing with a web and mobile app
  • Created, maintained and expanded App MyPouce social media presence on a variety of platforms (Facebook, Twitter, Google +)
  • Managed corporate blog with SEO friendly articles
  • Developed a social media strategy to build a reputable online brand
  • Promote brand awareness through SMO optimization and Smart Rich Content
  • Gathered user experience feedback of the application
  • Assisted product development in incorporating positive changes
  • Provided excellent customer support via social media channels
  • Tracked effectiveness of campaigns and adjusted IT as needed
  • Achievements:
    • Uses creative approach to engage users and increase Facebook reach
    • Awarded "Best Public Startup" at Zagatube by Butagaz contest of the Year 2016
  • Lead Personal Branding efforts for one Reggae Artist
  • Promoted artist awareness through SMO optimization and Smart Rich Content
  • Analytics : Delivered social media monitoring and effectiveness reports for senior management
  • Achievements:
    • Generated Web Marketing qualified leads that led to partnership closed deals
    • Increased Instagram followers growth by 47% within the first 90 days of employment
    • Increased Instagram reach on Like and Comments:
      +333,47 % vs Average on Like History
      +563,64 % vs Average Comments
    • Creation of the Most Liked Post in the entire history of the account
    • Attraction and action of Urban Music Influencers
    • Phygital: Engaged music fans with physical events
  • Prestation d'accompagnement Social Media for the launch of a Crowdfunding campaign on Kickstarter (US) d'IoThinks, un objet connecté musical
  • Consulting: Digital Marketing Strategy implementation
  • Website Improvements Recommendations (Wording, Ergonomy, Call to Action)
  • Inbound Marketing: Buyers Personas Creation
  • Product Marketing & Branding:
    • Specific recommandations for online community development (from A à Z)
    • Benchmarking : Competitors best & worst practices analysis.
  • Social Media:
    Management & Optimization of Multiple Social Media account (US based) (Twitter, Facebook, Instagram, Google +, Linkedin, Pinterest, Youtube)
    Customer Relationship Management (CRM) : Gestion des retours clients et prospects (email, social media comments, Twitter DM, Insta DM)
  • Hashtags Relevant and Efficient Research Implementation
  • Gestion du planning de diffusion & Optimisation des contenus à diffuser
  • Curation, Veille and Moderation (Crisis Situations Management)
  • Analytics : Audit & Perfomance (Monthly Report )
  • Achievements:
    • Smart Rich Content Diffusion
    • Self-Study on advanced technology (Internet of Things, Home Automation, Smart Home, M2M)
    • Self-Study on online tools (tr.im/a/, Snip.ly, prospect.io, emailhunter, crowdfire)
    • Digital Special Operation:
      newsjacking (#BTTF #Starwars)
      Live Stream during events (IFA Berlin, MaddyKeynote, Geek's Live)
      Homepage Creation to attract customer on the through Free WhitePaper
    • Influencers Research & Management
  • Multiple Social Media Accounts Management (LinkedIn, Twitter) B2B: Business Intelligence (Cloud, Software, Big Data) Web Solutions (WordPress, Magento, Google Analytics), Inbound & Marketing Automation
  • Broadcasting Schedule Management & Content Optimization
  • Hashtags Relevant and Efficient Research Implementation
  • Curation, Veille and Moderation (Crisis Situations Management)
  • Web Editor: Editorial Social Media Content (News, Articles)
  • Analytics: Audit, Consulting, Performance (Weekly & Monthly Report)
  • Business Development on Social Media
  • Achievements:
    • 67.83% cumulative Followers increase over 5 Twitter accounts.
    • Value-added specific Content Publishing.
  • Social Media Management & Optimization (Facebook Posts, Comment Moderation, Blog Post)
  • Project Management (Priorities Definition)
  • Online Strategic Plan (Social Media, User Experience, SEO, Traffic, Community Management Calendar)
  • Benchmarking (Adbeat)
  • Website Optimization & Review (User Experience, Design Ergonomy, Checklist)
  • Human Resource Management with Freelancer (Freshbooks, Odesk)
  • Influencers (BuzzStream, Bloggers, Contact List)
  • Analytics (Google Analytics, Universal Analytics Management, Excel Spreadsheet, Web Spend)
  • SEO (Adwords Campaign)
  • Achievements:
    • Webinar Set-up & Management (WebinarJam)
    • Live Chat Set-up & Management
    • Online Tools Research Self-Formation (Evenote Web Clipper, Adbeat, Eweber, Odesk, SproutSocial, Freshbooks, WebinarJam)
  • Brand Health Management & Digital Brand Ambassador (French / English)
    • Direct Link between Marketing Department and Online Community
    • Membership Management & Social Media Platform Animation with Relevant Tools
    • Optimization (Facebook Tab, Page Featured, Description)
    • Moderation, Crisis Management
  • Marketing Strategic: Planning, Development, Implementation & Maintenance of Online Marketing Strategies (Editorial Calendar Creation, Recommendations, Action plan)
    • E-reputation: Veille, Preservation, Control & Kärv Branding Influence on external website (Benchmarking, Feedbacks, Backlinks)
    • Analytics: 2.0 Marketing Campaign Analysis & Management (Google Analytics, Facebook Insights, KPI)
  • Achievements:
    • Facebook Contest : Nearly 1000 participants / +400 Facebook Like
    • Creation of value added Visual (2.0 Rich Content production)
    • Facebook Organic Reach Increase
  • Community Management & Branding: Animation, Management, Development & Analysis of the Online Community (Facebook, Twitter, Youtube, Pinterest, Google +)
  • SEO: Social Media & Website Optimization (Tab, Keywords, Outils, App)
  • SEM: Google Adwords, Banner
  • Blog Partnership, Cross Promotion
  • Business Development: Research prospects, Promoters
  • Achievements:
    • Fans Recruitment: + 20,000 Likes Facebook & +3000 Pre-Registered on the Website
    • Strategic 360° Plan Production for The Fashion Hero Branding
    • Social Media Online Communication Campaign for The Fashion Hero e-reputation
    • Wireframe Content Construction for TheFashionHero.com Website
    • The Fashion Hero Online Magazine Production
    • V.2 Website Marketing Optimization (Wording, Ergonomy, Call To Action)
    • Event Management: Implementation of the production of a TV show in Punta Cana (Planet Beach)
    • Signature of promoters in the region of Brazil
  • Branding: Project Management & Community Management
  • Online Visibility Development: Fans Recruitment, Social Media Optimization, Insight analysis (Facebook Page, Google Plus and Twitter Account)
  • Animation: Content Creation and Share, Comment Moderation and Response
  • Project Management: MDTMP, My Dance Tribes, Fif Pro : Day of Legends
  • Personal Branding: Djibril Cissé, Noemie Lenoir, BrayanFR
  • Web Redactor: News, Newsletter, Mail, Press Release, Magazine
  • E-Reputation: Project Monitoring & Marketing Promotion
  • Sponsorship and Cross-Promotion
  • Strategic Marketing: Set up of a digital marketing planning (Transmedia & Storytelling & Emotional Writing)
  • Customer Relationship Management (CRM)
  • Achievements:
    • Launch of the Brand Magazine MR LENOIR by Djibril Cisse
    • Djibril Cisse in Top Tweet France during several hours
    • Partnership with Fashion Blogger
  • Marketing Product & Marketing Operations (Jukebox.fr, Jukebox.es, Jiwa.fr)
  • Web Redactor: Writing Content (News, Newsletter, Mail, Press Release)
  • E-Reputation, Search Engine Optimization (SEO), Community Management (SMO)
  • Sponsorship and Cross-Promotion
  • Human Resource Management (>10)
  • Business Development (ultimedia.com)
  • Achievements:
    • V.3 Jukebo.fr Website Participation (Adding lyrics, social buttons on the videos, comment on the news, banners, block new clips added Top 5 Suggested clips)
    • Launch of contests (Dinner with Amel Bent ...)
    • Launch Interview + Acoustic Live
    • Development of the Urban Music category

    Result: +333 % increase with More than 1 million unique visitors
Company Description
DIGITEKA, une société spécialiste des technologies du web et des médias. Éditeur de sites web, créateur de Ultimedia.com, Jukebo.fr (Streaming Vidéos Clips), Wikiblue.com (Vidéos Voyages).
Company website
http://www.jukebo.fr/
  • International Business Development (Data based), Marketing and promotion, Events management
Company Description
Travel To Mega Events, est un groupe spécialisé dans le tourisme, relié à une agence touristique, basé à Buenos Aires sur un concept original de tourisme agrémenté d'options grâce à des grands évènements internationaux.
Company website
http://www.traveltomegaevents.com/index.asp?consulta=587&pd=1
  • Sales and Advices, Merchandise Management, Treasury management
Company Description
Nicolas est un caviste français créée en 1822.
Le siège social est installé à Thiais dans le département du Val-de-Marne.
Company website
http://www.nicolas.com/
  • Human Ressource Management, Sales and Advices, Merchandise Management
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