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A Digital Marketing degree from Arizona State University (ASU) provides students with a comprehensive foundation in digital strategy, consumer behavior, and modern marketing technologies. Offered through the W. P. Carey School of Business, ASU’s program blends core business education with cutting-edge marketing techniques to prepare students for fast-paced careers in digital marketing and analytics. Program Overview:
The Bachelor of Science in Marketing with a concentration in Digital and Integrated Marketing Communications (or related digital marketing programs through ASU Online) teaches students how to:
Develop integrated marketing campaigns using social media, email marketing, SEO, content marketing, and paid advertising.
Analyze consumer data using tools like Google Analytics, CRM platforms, and marketing automation software.
Understand consumer behavior, branding, and user experience (UX) in digital environments.
Use data-driven insights to create effective omnichannel marketing strategies.
Apply ethical and legal considerations in digital advertising and data usage.
Key Courses May Include:
Digital Marketing Strategy
Search Engine Marketing (SEM) & SEO
Social Media and Content Marketing
Web Analytics
Consumer Behavior
Marketing Research
Integrated Marketing Communications
E-commerce and Mobile Marketing
Skills Developed:
Strategic campaign planning
Marketing analytics and reporting
Digital advertising (Google Ads, Meta Ads)
Social media management
SEO/SEM techniques
Content creation and storytelling
CRM and automation platforms (e.g., HubSpot, Salesforce)
Career Outcomes:
Graduates of ASU’s digital marketing program are prepared for roles such as: