I am an experienced Search Engine Optimization (SEO) expert based in Las Vegas, NV, specializing in helping local businesses and national brands increase their online visibility and drive targeted organic traffic. With a deep understanding of Google’s search algorithms, I provide comprehensive SEO services including on-page optimization, technical SEO audits, local SEO strategies, link building, and keyword research tailored to the Las Vegas market. My expertise spans content optimization, mobile SEO, site speed improvements, and the use of top tools such as Google Analytics, Search Console, SEMrush, and Ahrefs. I work closely with clients to craft data-driven SEO strategies that improve search engine rankings, enhance domain authority, and generate measurable ROI. Whether optimizing websites for small businesses on the Las Vegas Strip or scaling e-commerce platforms for nationwide reach, I bring proven techniques and a results-oriented mindset. I stay ahead of the curve with the latest SEO trends, including voice search optimization, AI-driven content, and Google Core Updates, ensuring my clients maintain a competitive edge in the digital landscape.
A Search Engine Optimization (SEO) Specialist is a digital marketing expert responsible for improving a website’s visibility in search engines like Google, Bing, and Yahoo. The SEO Specialist analyzes, reviews, and implements changes to websites so they are optimized for search engines and users, aiming to increase organic traffic, improve search engine rankings, and drive online growth.
Key Responsibilities:
Conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs to identify high-volume, low-competition keywords.
Optimize on-page SEO elements such as meta tags, headers (H1, H2), image alt text, internal linking, and URL structure.
Develop and implement effective SEO strategies aligned with business goals.
Perform technical SEO audits and recommend solutions for site speed, mobile optimization, crawlability, and indexing.
Create and manage high-quality, SEO-friendly content in collaboration with content teams.
Monitor and analyze website performance metrics using Google Analytics, Google Search Console, and SEO software tools.
Stay updated with the latest algorithm changes and SEO best practices.
Conduct competitor analysis to benchmark performance and discover growth opportunities.
Work with developers and designers to ensure SEO best practices are properly implemented.
Develop link-building strategies and manage backlink profiles to improve domain authority.
Top Skills and Qualifications:
In-depth knowledge of search engine algorithms, keyword research, and SEO tools.
Proficiency in SEO software such as Yoast, Screaming Frog, SEMrush, Ahrefs, or Moz. Strong understanding of Google Analytics, Search Console, and content marketing.
Experience with HTML, CSS, and JavaScript as it relates to SEO.
Familiarity with local SEO, technical SEO, and e-commerce SEO.
Excellent analytical, problem-solving, and communication skills.
Bachelor’s degree in Marketing, Computer Science, or a related field (preferred).
A Digital Marketing degree from Arizona State University (ASU) provides students with a comprehensive foundation in digital strategy, consumer behavior, and modern marketing technologies. Offered through the W. P. Carey School of Business, ASU’s program blends core business education with cutting-edge marketing techniques to prepare students for fast-paced careers in digital marketing and analytics. Program Overview:
The Bachelor of Science in Marketing with a concentration in Digital and Integrated Marketing Communications (or related digital marketing programs through ASU Online) teaches students how to:
Develop integrated marketing campaigns using social media, email marketing, SEO, content marketing, and paid advertising.
Analyze consumer data using tools like Google Analytics, CRM platforms, and marketing automation software.
Understand consumer behavior, branding, and user experience (UX) in digital environments.
Use data-driven insights to create effective omnichannel marketing strategies.
Apply ethical and legal considerations in digital advertising and data usage.
Key Courses May Include:
Digital Marketing Strategy
Search Engine Marketing (SEM) & SEO
Social Media and Content Marketing
Web Analytics
Consumer Behavior
Marketing Research
Integrated Marketing Communications
E-commerce and Mobile Marketing
Skills Developed:
Strategic campaign planning
Marketing analytics and reporting
Digital advertising (Google Ads, Meta Ads)
Social media management
SEO/SEM techniques
Content creation and storytelling
CRM and automation platforms (e.g., HubSpot, Salesforce)
Career Outcomes:
Graduates of ASU’s digital marketing program are prepared for roles such as: