. 6 years experience in marketing, in Maison and market . Affinity for luxury products, services and savoir-faire . International experiences and appetence . Swing dance enthusiast & never-ending creative
Intensive course including: Analysing the fashion market and its environments Fashion marketing research Identifying fashion segments and selecting target markets The fashion product Distribution Pricing garments and fashion services Integrated fashion communications Consumer behaviour Fashion marketing planning and determining the strategy Differentiating, positioning and innovation in fashion markets The fashion calendar and the role of the buyer International dimension of fashion marketing Marketing luxury products and other contemporary issues
