Alexandra Berthelot

• Wine and spirits strategic marketing
• Strategic management
• Main trends in wine and spirits marketing
• Negociation and sales techniques
• Corporate finances
• International law
• Economics
• Human resource management
• Distribution channels, supply chain and operations management
• Entrepreneurship

• The main principles that rule wine and food pairings
• To know How to pair wine and food in order to advise consumers
• Learn to make relevant and enhancing propositions in a business diner setting.

• Key factors in the production of wine: location, grape growing, winemaking, maturation and bottling
• Key characteristics of the principal still, sparkling, fortified wines of the world
• Tasting courses of 82 wines using the WSET Level 3 Systematic Approach to Tasting Wine® (SAT)

• Integrated Marketing Communications
• Advertising
• Media Analysis
• Cross Cultural Communication

• Press relations
• Events
• Digital communication
• Marketing
• Advertising
• Public relations
• Internal communication
• Cross-cultural communication