Managed promotional marketing campaigns for national clients through in-store retail events, representing client brands in high-traffic retail locations including Walmart and Kroger. Executed direct marketing and sales initiatives while delivering exceptional customer service, educating consumers on products, and driving customer engagement.
Trained and mentored new team members on company marketing systems, sales strategies, and event execution standards. Led team meetings focused on campaign performance, best practices, and professional development, while conducting second-round interviews to identify and onboard high-potential candidates. Provided ongoing coaching through regular check-ins and performance reviews to support employee growth and campaign success.
Built and maintained strong relationships with clients, retail store management, executives, and cross-functional teams to ensure successful campaign execution. Collaborated in one-on-one meetings and networking opportunities to develop leadership skills, stay informed on new client products, and contribute to the continued growth and success of the organization
