Adriana Hernández Font
Digital Marketing Strategist & Foodie Tours Costa Rica CEO
Costa Rica
Professional Status
Employed
Available
About Me
I’m someone who believes in living with intention, curiosity, and heart. I’m deeply inspired by culture, food, human connection, and the small details that make everyday life meaningful. I value honesty, creativity, and kindness—qualities that guide the way I make decisions, build relationships, and move through the world.
Founder & CEO
Foodie Tours Costa Rica
Since 2017
- As the CEO and Founder of Foodie Tours Costa Rica, I lead the creative and strategic vision of the company, overseeing the design of all culinary experiences, partnerships with local chefs and producers, and the overall growth of the brand. I manage the full operation, from product development and marketing to sales, sustainability initiatives, and guest experience, ensuring that every tour reflects authenticity, cultural storytelling, and high-quality service. My role integrates leadership, innovation, and a deep passion for showcasing Costa Rican gastronomy to travelers from around the world.
- I also bring a strong background in digital marketing, SEO, business development, sales, customer experience, training, project management, and international operations, skills acquired throughout my previous professional roles in tourism, hospitality, technology, and corporate environments, as well as my academic formation.
Marketing & Gastronomic Experiences Consultant
Adriana H Font Digital Marketing
Since 2020
Freelancer
Cancun
Mexico
- Consulted for hotels, restaurants, and entrepreneurs on digital marketing, branding, SEO, gastronomy experience design, and business model creation.
- Developed gastronomic concepts, menus, guest experiences, and storytelling strategies for hospitality brands.
- Managed social media, marketing campaigns, and digital assets for clients in Costa Rica and Mexico.
- Improved brand positioning and customer engagement through content strategy, analytics, and visual identity refinement.
- Clients: Alta Las Palomas Hotel, Oryza Restaurant, UCMAS, Cangrejo Rojo, MVNGATA Luxury Hotel, Business Mate Global.
Marketing & Public Relations Associate
Sumak Travel
February 2018
to January 2020
Freelancer
San Jose
Costa Rica
- Developed PR strategies, managed social media channels, and coordinated site inspections for sustainable tourism programs.
- Supported marketing initiatives and events highlighting culturally responsible travel experiences.
Executive Assistant to Managing Director & HR Director
Fast Lane LATAM
January 2013
to March 2016
- Managed executive communications, coordinated meetings, events, conferences, and international travel logistics.
- Oversaw financial administration tasks such as petty cash reports and reimbursements.
- Supported HR operations including interview coordination, onboarding logistics, and confidential documentation.
- Assisted with HR research projects, interview processes, and scheduling.
- Supported training coordination and internal communication workflows.
- Coordinated LATAM-wide course calendars, trainer logistics, and client communication.
- Managed website updates, digital certifications, and multilingual content creation.
- Ensured training events met profit targets and quality standards.
Co-Founder & Marketing Manager
Terratur Travel Costa Rica
October 2006
to September 2017
- Rebuilt the business model, redesigned branding, and modernized digital marketing strategy.
- Created a new website, SEO content, email campaigns, and sales strategy for tourism and events divisions.
- Developed early-stage marketing materials, customer databases, and tour packages.
- Designed website content (Wix), managed social media, and assisted in multi-day tours and events.
- Played a key role in operations for tourism and BBQ catering services.
Account Manager, Marketing Associate & CRM Trainer
Bwin Interactive Entertainment AG
January 2010
to January 2012
Full-time
Tel Aviv
Israel
- Managed VIP client accounts, ensuring retention and satisfaction within strict regulatory frameworks.
- Assisted marketing teams with campaign testing, analysis, and customer engagement strategies.
- Identified compulsive gambling behaviors and coordinated referrals to rehabilitation programs.
- Developed and delivered training programs to improve customer support performance.
- Created a service improvement guide that increased conversion rates of new online customers.
- Conducted outbound sales, promoted offers, processed payments, and guided customers through onboarding.
- Acted as an information hub for the platform, resolving user questions and transactions.
Also the following Certifications:
Trends in Digital Marketing & Neuromarketing – BAC Pymes (2021)
Design, Management & Sales in Restaurants & Gastro-Tourism Products – UTUR & CEGAHO (2019)
Lean Startup: Customer Creation for New Business Models – Pangea Sostenible (2017)
SEO & Digital Marketing Fundamentals – Pangea Sostenible (2017)
Web Design, Google Analytics & Webmaster Tools – Pangea Sostenible (2017)
Smart Gastro-Tourism Management, Digital Transformation & Competitiveness – UTUR & CEGAHO (2016)
Trends in Digital Marketing & Neuromarketing – BAC Pymes (2021)
Design, Management & Sales in Restaurants & Gastro-Tourism Products – UTUR & CEGAHO (2019)
Lean Startup: Customer Creation for New Business Models – Pangea Sostenible (2017)
SEO & Digital Marketing Fundamentals – Pangea Sostenible (2017)
Web Design, Google Analytics & Webmaster Tools – Pangea Sostenible (2017)
Smart Gastro-Tourism Management, Digital Transformation & Competitiveness – UTUR & CEGAHO (2016)
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Strategic Leadership & Business Vision
Expert
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Multidisciplinary Project & Operations Management
Good
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High-Level Communication, Negotiation & Relationship Building
Advanced
-
Analytical Thinking & Problem Solving
Advanced
-
Empathetic Leadership
Expert
-
Emotional Intelligence
Advanced
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Adaptability & Multicultural Awareness
Advanced
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Creativity & Innovation
Expert
-
Client Experience Orientation
Advanced
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Organizational & Time-Management
Advanced
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Resilience & Growth Mindset
Advanced
