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Adam P. Coulter

Adam P. Coulter

Social Media Manager

Boston (02135) United States (Massachusetts)
Employed Open to opportunities
I communicate by proactively planning and then engaging communities on a variety of platforms, monitoring what is being said, both online and in traditional media, and ultimately, by telling true brand narratives well.

Help facilitate thought leadership (i.e. credibility, expertise, strong social voice, community value) for organizations through the creation and marketing of newsworthy, targeted and compelling content and through the utilization of new and social media tools have increased online conversations, community engagement and organizational presence.

Using strategies, creativity and a background in journalism & PR I've discovered, listened to, engaged and formed mutually beneficial relationships w/ individual publics and stakeholders (e.g. brand ambassadors), which in turn has supported larger organizational objectives of increased visibility and, customer satisfaction & the fostering of community.

Resume created on DoYouBuzz
  • Successfully won press attention for three staff members (radio interviews) and placed an article excerpt on AlterNet.com.
  • Produced backgrounders and ally letters, which promoted magazine features and authors.
  • Wrote & delivered press releases for different target audiences and the media.
  • Performed editorial duties such as copy editing and research
  • Researched and developed a reader survey that gauged audience interests and the perceived value of PRA.
  • Scanned the web for relevant articles & summarized them for PRA's blog.
  • Consulted on online newsroom optimization
  • Managed media contact list