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Adam P. Coulter

Adam P. Coulter

Social Media Manager

Boston (02135) United States (Massachusetts)
Employed Open to opportunities
I communicate by proactively planning and then engaging communities on a variety of platforms, monitoring what is being said, both online and in traditional media, and ultimately, by telling true brand narratives well.

Help facilitate thought leadership (i.e. credibility, expertise, strong social voice, community value) for organizations through the creation and marketing of newsworthy, targeted and compelling content and through the utilization of new and social media tools have increased online conversations, community engagement and organizational presence.

Using strategies, creativity and a background in journalism & PR I've discovered, listened to, engaged and formed mutually beneficial relationships w/ individual publics and stakeholders (e.g. brand ambassadors), which in turn has supported larger organizational objectives of increased visibility and, customer satisfaction & the fostering of community.

Resume created on DoYouBuzz
  • Embracing the power and utility of a relationship perspective when communicating with communities.
  • Crafting and distributing individually- targeted press releases
  • Creating traditional and new media materials that promote newsworthy features and provide value to stakeholders/communities.
  • Communication & MKTG plans.
  • Building up online communities
  • Understanding micro markets and the individual needs/interests of those residing in these spaces
  • Producing & editing news articles
  • Monitoring brand mentions online and illustrating ROI of social media efforts
  • Creating/managing a brand's social voice
  • blogging
  • Paid Social
  • Google AdWords