Adam P. Coulter
Social Media Manager
Boston (02135) United States (Massachusetts)
Employed
Open to opportunities
I communicate by proactively planning and then engaging communities on a variety of platforms, monitoring what is being said, both online and in traditional media, and ultimately, by telling true brand narratives well.
Help facilitate thought leadership (i.e. credibility, expertise, strong social voice, community value) for organizations through the creation and marketing of newsworthy, targeted and compelling content and through the utilization of new and social media tools have increased online conversations, community engagement and organizational presence.
Using strategies, creativity and a background in journalism & PR I've discovered, listened to, engaged and formed mutually beneficial relationships w/ individual publics and stakeholders (e.g. brand ambassadors), which in turn has supported larger organizational objectives of increased visibility and, customer satisfaction & the fostering of community.
Help facilitate thought leadership (i.e. credibility, expertise, strong social voice, community value) for organizations through the creation and marketing of newsworthy, targeted and compelling content and through the utilization of new and social media tools have increased online conversations, community engagement and organizational presence.
Using strategies, creativity and a background in journalism & PR I've discovered, listened to, engaged and formed mutually beneficial relationships w/ individual publics and stakeholders (e.g. brand ambassadors), which in turn has supported larger organizational objectives of increased visibility and, customer satisfaction & the fostering of community.
Social Media Specialist
Curry College
Since August 2011
Full-time
Milton
United States - Massachusetts
- Developed and now executing a strategic social media marketing/content plan, across the college, with a focus on audience/community acquisition, monitoring/listening and ultimately, tying our social media efforts to prospective student applications, enrollment and student satisfaction and retainment.
Conducted a social audit and a brand reflection cycle, then created from ground-up institutional social media accounts (i.e. Twitter, Facebook, Snapchat, Vine, G+.) @CurryEdu, facebook.com/currycollege. Sole person in charge of managing these outposts.
Define, execute and develop metrics for measuring social media strategy and tactics.
Activate Social Advertising campaigns.
Monitor and participate in online conversations 7 days a week, across channels and platforms, to nurture the Curry College brand and messaging.
Manage brand reputation 24/7 and escalate potential crisis issues to the Director of Communication.
Educate campus community about and enforce social media policies and guidelines.
Monitor trends in social/new media applications, tools and platforms. Identify and engage with online influencers.
Monitor competitive activity.
