Yvon LENGLET
Head of Marketing & Digital Acquisition - 20-year experience
Digital Performance
Growth
Product
B2B / B2C
International
Le Chesnay (78150) France
Professional Status
Employed
Just looking around
About Me
Over the past 20 years, I have had the opportunity to define and contribute to the marketing strategy of companies from diversified verticals: the technology sector, consumer electronics, luxury goods & services, financial services and software editing.
I have built my experience with innovative digital marketing agencies and large advertisers, where I was responsible for $10M-20M marketing budgets.
I have a strong track record working on large-scale expansion programs for US, French and British companies, and leading multicultural teams.
I have built my experience with innovative digital marketing agencies and large advertisers, where I was responsible for $10M-20M marketing budgets.
I have a strong track record working on large-scale expansion programs for US, French and British companies, and leading multicultural teams.
Experiences
Head of Marketing & Growth
Avanquest Software
Since February 2018
- > Results-driven Growth strategy led to the creation of a profitable subscription-based service / Revenue +260% in 2 years / Contributive Margin +450%.
- Strong focus on Growth through digital acquisition & performance (PPC, Display, Social, Native, Mobile, Affiliate Marketing and CRM/PRM).
- Managing a $10M+ marketing budget.
- Managing the Division’s $20M+ P&L.
- Leading the Product Development team and agenda.
- Managing a multicultural team based in France, the US and Canada.
- Strong focus on Growth through digital acquisition & performance (PPC, Display, Social, Native, Mobile, Affiliate Marketing and CRM/PRM).
Head of Marketing & Digital
IG Group
June 2013
to January 2018
- > Key achievements : +75% prospects in conversion funnel / +50% conversions in 18 months / +8pts in spontaneous awareness in 24 months / +3pts in market share on year 1, +6pts on year 2.
- Leading Growth tactics through digital performance (SEO/PPC, Programmatic, Social Media, Mobile, Affiliate marketing and CRM/PRM).
- Defining and managing the online/offline branding strategy (TV, radio, press, OOH, sponsorship, PR and Display).
- Direct Buying online/offline media with no media agency.
- Managing a 4M€ marketing budget in full autonomy.
- Organisation of trading events and exhibitions for retail traders in France.
- Leading Growth tactics through digital performance (SEO/PPC, Programmatic, Social Media, Mobile, Affiliate marketing and CRM/PRM).
Business Unit Director
Artefact, ex NetBooster
August 2011
to May 2013
- > Key achievements: Winning 6 bidding offers (PRM, design, affiliation, online display), +10% in Gross Margin on a 2M€ client portfolio in 1 year.
- Managing and cross-fertilizing a large 100+ client portfolio to multi-channel digital strategies (SEO, PPC, Display (direct buy and programmatic), Affiliate marketing, Partnerships, Social Media, UX optimisation and Creative Artwork).
- Managing the Business Unit and transitioning the sales team from single sales to advanced multi-channel strategies.
- Managing and cross-fertilizing a large 100+ client portfolio to multi-channel digital strategies (SEO, PPC, Display (direct buy and programmatic), Affiliate marketing, Partnerships, Social Media, UX optimisation and Creative Artwork).
EMEA CRM Project Manager
Apple Inc
February 2008
to July 2011
- > Key achievements: I was part of the CRM team and contributed to the Launch of iPhone, iPad and MacBook Air in the EMEA region (based in Paris).
- Managing B2B and B2C CRM campaigns driving traffic to the EMEA Apple Online Store. Upsell / Cross-sell campaigns across all product lines: Mac, iPhone, iPad, iPod and 3rd PP.
- Managing B2B and B2C CRM campaigns driving traffic to the EMEA Apple Online Store. Upsell / Cross-sell campaigns across all product lines: Mac, iPhone, iPad, iPod and 3rd PP.
CRM Project Manager - Key Accounts
Directinet
May 2007
to January 2008
EMEA E-mail Marketing Manager
Harte Hanks
April 2004
to April 2007
Skills
Outils
-
Webanalytics
Advanced
-
E-commerce Platforms
Advanced
-
Google Adwords
Advanced
-
Collaborative Tools
Advanced
Marketing Channels
-
Strategy 360
Expert
-
PPC
Advanced
-
Display
Advanced
-
CRM/PRM
Advanced
-
Offline
Advanced
Languages
-
Italian: bilingual
Expert
-
English: bilingual
Expert
-
German: fluent
Good
Soft Skills
-
Empowering People
Expert
-
Results-Driven
Expert
-
Highly Adaptable
Advanced
-
Analytical
Advanced
Education
Master International Trade
Université Paris-Sorbonne
October 1999
to April 2004
International Trade, Marketing, Law, Business Administration and Strategy
Continuing Education
Digital Brand Content
Team Communication
Advanced Google Ads
Team Communication
Advanced Google Ads
Interests
Travel
- Grown up partly in Italy: discovered many different regions, still fascinated by Italian culture
Music
- Chorister for more than 10 years
Supported causes
- EPVN
- Les Petites Sœurs des Pauvres
Sports
- Soccer
- Mountain Biking