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Yilin Song

MSc in Marketing

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Yilin Song
30 years old
Contact me
Professional Status
Student
Available
Experiences
  • Conducted market analysis and designed marketing strategies for SeaPoint in LED lighting market and POS system market.
  • Analyzed market trends and conducted interviews in fashion industry for 6IXTY 8IGHT
Company Description
Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.
  • Assisted the implementation of Promotion Program of Car Care BU, led to a 10% increase of warranty card users
  • Edited, designed and translated a dozen newsletters, released via corporate website and emailed to over 3,000 employees
  • Created the contents released in corporate account of WeChat, with over 3,000 followers
  • Assisted the Marcom Program of new Lobby Phone, drafted the scripts of its demonstration film, and sent to 60 distributors
Company Description
Honeywell is a leading global manufacturer of security and automation solutions for residential and commercial applications. From intrusion, fire and home automation systems, to the latest in IP video and access control, we are focused on technologies that create “connected homes” and “connected buildings.”
  • Collected and wrote articles for the 4th issue of 2014 China Insert in Bosch Zunder, and released to over 8,000 recipients in the company
  • Updated the information of the corporate publications for Year 2015, and released to over 6,000 recipients
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