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Yilin Song

MSc in Marketing

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Yilin Song
30 years old
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Professional Status
Student
Available
Experiences
  • Conducted market analysis and designed marketing strategies for SeaPoint in LED lighting market and POS system market.
  • Analyzed market trends and conducted interviews in fashion industry for 6IXTY 8IGHT
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  • Assisted the implementation of Promotion Program of Car Care BU, led to a 10% increase of warranty card users
  • Edited, designed and translated a dozen newsletters, released via corporate website and emailed to over 3,000 employees
  • Created the contents released in corporate account of WeChat, with over 3,000 followers
  • Assisted the Marcom Program of new Lobby Phone, drafted the scripts of its demonstration film, and sent to 60 distributors
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  • Collected and wrote articles for the 4th issue of 2014 China Insert in Bosch Zunder, and released to over 8,000 recipients in the company
  • Updated the information of the corporate publications for Year 2015, and released to over 6,000 recipients
Education

MSc Marketing

HEC Paris

September 2016 to June 2017
Courses: Consumer Behavior, Strategic Brand Management, Business Plan, Big Data

Bachelor of Law

Fudan University

September 2012 to June 2016
Major in International Politics (GPA:3.61/4.0)
Minor in English-Chinese Translation
Exchange to University of Otago in New Zealand from July to November 2014
Skills

Languages

  • Chinese
    Expert
  • English
    Expert
  • French
    Notions

Computer Skills

  • MS Office
    Advanced
Interests

Travel

Sports

  • Good player of badminton
  • Also good at table tennis
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