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When choosing the right spray tan solution, understanding the undertones, base ingredients, and final results can make all the difference for your client’s glow. At X-Tan Sunless, several of our most popular solutions fall into the 14–15% DHA category, meaning they can deliver deep, rich results, but the undertones and formulas are designed to suit different skin tones and artist preferences.
Let’s break down the differences between Obsidian, Obsidian X, Obsidian Aura, and Bronzite Rapid so you can confidently choose the best option for your clients.
Obsidian is one of our most loved solutions for clients who want a deep, dramatic glow.

Key features:
14% DHA
Aloe-based formula for extra hydration
Can be used as a rapid rinse or an 8-hour solution
Warm mahogany bronzer base
The warm undertones in Obsidian help create a rich, golden-brown finish, making it a great option for clients who want that deep vacation glow.
Because it’s aloe-based, it’s also known for leaving the skin feeling hydrated and smooth, which can help the tan fade more evenly.
The clients it works best for:
Warm undertones (yellow or golden)
Neutral undertones
Medium–deep skin tones
Clients who tan easily in the sun
Why it works
The mahogany/warm bronzer base enhances golden tones, creating a rich, deep bronze without looking dull or ashy.
Ideal Fitzpatrick Skin Types:
IV - VI
While Obsidian X has the same hydrating aloe-based 14% formula, the key difference lies in the bronzer base.

Key features:
14% DHA
Aloe-based
Rapid or 8-hour processing
Cool violet-brown bronzer base
The violet base helps counteract unwanted warmth or orange tones, making it a great option for clients who prefer a cooler, deeper brown finish.
The clients it works best for:
Clients with cool undertones
Those wanting a deep but neutral-to-cool tan
Fair–medium skin tones
Clients prone to looking orange in traditional solutions
Why it works:
Violet bases counteract yellow or warm tones, producing a deeper brown color instead of orange or brassy hues.
Ideal Fitzpatrick Skin Types:
II-IV
The newest addition to the Obsidian family is Obsidian Aura, designed for artists who want an olive-toned depth.

Key features:
15% DHA
Olive-ash bronzer base
Designed for very deep, natural-looking results
The olive-ash undertones help create a luxurious Mediterranean-style bronze, especially flattering on clients with pink or red undertones that want to avoid warmth or orange tones in the skin.
Best for:
Pink or red undertones
Fair to medium skin types
Why it works:
Green bases help create a balanced bronze without excessive warmth, making them excellent for clients who tend to pull orange.
Ideal Fitzpatrick Skin Types:
I-III
Bronzite Rapid is one of the most versatile solutions in the X-Tan lineup.

Key features:
14% DHA
Water-based formula
Rapid rinse
Brown bronzer base
Because the bronzer base is neutral brown, Bronzite tends to develop beautifully across a wide range of skin tones, making it a safe universal option for many clients.
It’s also a great choice for artists who want a reliable rapid solution that delivers consistent results.
Best for:
All skin types and tones
Artists wanting a simple, reliable rapid solution
Clients looking for a balanced, natural-looking tan
First-time spray tan clients
Artists wanting a reliable universal option
Why it works
Neutral brown bases tend to adapt well across undertones, allowing the client’s natural skin tone to influence the final result rather than heavily correcting it. This is a great option for artists who want a steady classic solution that produces a balance true brown tone. This is a sage option for clients where the undertone is unclear, or for beginner artists who want a reliable solution for all clients.
Ideal Fitzpatrick Skin Types:
I–VI

While all four solutions deliver rich, dark results, the biggest factor in choosing between them is undertone correction and client skin tone.
Many professional spray tan artists keep multiple bases in their lineup so they can customize each tan based on:
Skin type
Natural undertone
Desired depth
Processing time preference
Understanding these differences allows you to create more customized results and elevate your client experience.
✨ Pro Tip for Artists:
Having solutions with different bronzer bases in your lineup allows you to correct undertones and create more natural-looking results, which is just one way that you can create a more elevated experience for your clients.
When clients step into your spray tan booth, they’re looking for more than just color. They want confidence, a flawless finish, and healthy-looking skin. That’s why the ingredients inside your spray tan solution matter just as much as the technique you use.
At X-Tan Sunless, we’ve formulated every product with skin-loving ingredients that enhance hydration, protect the skin barrier, and create a longer-lasting glow. If you’re running a sunless tanning business, understanding these ingredients is key to building trust and delivering results your clients rave about.
Not all spray tan solutions are created equal. Some contain harsh alcohols, parabens, or synthetic fragrances that dry out the skin and cause streaking or uneven fading. Others are packed with nourishing extracts that hydrate, soothe, and protect the skin, giving your clients a natural-looking tan that lasts.
When you’re choosing a spray tan solution for your business, think beyond just the bronzers. Look at the skincare science behind the glow.
Here’s a closer look at what makes X-Tan Sunless formulas different—and why your clients will notice the results:
Aloe Vera
Aloe is a powerhouse for hydration. It calms and soothes the skin, reducing redness and irritation, which is why it's most well-known for helping to alleviate sunburns. However, this is also an incredible ingredient that is great for overall skin health and nourishment. The result? A smoother, more even application.
Vitamin E
Known as the “skin vitamin,” Vitamin E helps lock in moisture while fighting free radicals. This not only nourishes the skin but also extends the life of the tan, keeping it radiant for days longer.
Green Tea Extract
Green tea is packed with antioxidants that help protect the skin from environmental stressors. In spray tan solutions, it works double-duty: it supports skin health while creating a flawless finish.
Glycerin
This humectant draws water into the skin, keeping it plump and hydrated. Clients will notice that their tan looks more natural and fades more evenly compared to alcohol-based solutions.
Natural DHA
Derived from plant sources, DHA (dihydroxyacetone) is the active ingredient that gives the skin its golden color. X-Tan Sunless uses premium-grade DHA for a smooth, streak-free tan that develops beautifully and lasts longer on all skin types.
While X-Tan Sunless focuses on skin-friendly formulas, many solutions on the market still include ingredients that can sabotage results:
Harsh Alcohols – These dry out the skin, causing patchy fading.
Parabens – Synthetic preservatives that can irritate sensitive skin.
Artificial Fragrance Overload – Can trigger allergies and leave behind an unnatural scent.
When clients notice their tan cracking, fading unevenly, or feeling dry, it’s often because of these low-quality additives.
Your clients aren’t just buying a tan—they’re investing in their skin. By choosing X-Tan Sunless, you’re offering them more than a cosmetic treatment. You’re giving them a skincare-infused glow that keeps them coming back.
Long-lasting, natural results
Formulated with nourishing botanicals
Free from harsh additives that damage the skin
Professional-grade solutions designed to boost client confidence
When your products are as thoughtful as your service, you stand out in a crowded market. And in the sunless industry, that’s how you build loyalty and repeat business.
The difference between a “just okay” spray tan and a glow clients brag about often comes down to the ingredients. With X-Tan Sunless, you can be confident you’re giving your clients a tan that looks good, feels good, and treats their skin with care.
Because when spray tanning and skincare work together, the glow lasts longer—and so does your business success.
✨ Ready to stock your salon with solutions that care for skin health just as much as the tan it provides? Explore the full line of X-Tan Sunless products and elevate every glow you deliver.
As the leaves change and the air gets crips, there's one thing you don't have to say goodbye to this season—your golden glow. While many people think spray tans are only for summer, fall is actually one of the best times of year to keep up with your sunless routine. Whether you're preparing for cozy sweater weather, seasonal photo hoots, or holiday events, a flawless spray tan can keep your skin looking radiant and healthy all season long.
Here's how to "fall back into glow" with the best spray tan tips for autumn.
Just like your wardrobe transitions from bright and airy to warm and cozy, your spray tan formula should shift too. During the fall months, most clients prefer a more natural, medium to light depth glow rather than the deep bronze they loved in July.
Pro Tip: Choose a spray tan solution with golden, caramel, or neutral brown undertones to compliment the softer fall lighting and your cooler-weather makeup looks. X-Tan Sunless solutions are designed to deliver a customizable glow—from subtle sun-kissed radiance to rich autumn-ready bronze.
As temperatures drop, skin tends to get drier—which can impact how evenly your spray tan develops and how long it lasts. Fall is the time to upgrade your prep routine:
Exfoliate gently 24 hours before your appointment to remove dead skin cells and create a smooth surface.
Hydrate your skin with a lightweight, oil-free moisturizer daily (but skip it the day of your tan).
Avoid hot showers and harsh soaps, which can strip your tan prematurely.
A little extra care will help your spray tan last up to a week or more—even as the weather changes.
Dry air = dry skin, and dry skin = patchy fade. One of the most important fall spray tan tips is moisturizing consistently.
Look for hydrating lotions with ingredients like aloe, shea butter, and other naturally derived ingredients. We prefer our Sunless Safe Shimmer Lotion for the most delicious subtle vanilla scent and shimmer that will accentuate your tan while rejuvenating your skin. Using a sunless safe moisturizer 1-2 times a day will help lock in your glow without breaking down DHA (the active ingredient that develops your tan). Prolonging hydration will help your spray tan fade gradually and beautifully, so you stay glowing well into sweater season.
Want to stretch your spray tan between appointments? Fall is the perfect time to introduce a gradual tanning lotion or glow extender like our X-Tan Sunless Tanning Mousse into your routine. These products refresh your color subtly and keep your tone even—especially helpful when you're wearing more layers and exfoliating less often.
X-Tan Pro Tip: Use the X-Tan Sunless Mousse once a week to maintain a healthy, luminous, streak-free finish at home. This is the perfect option to touch up those areas on the body like your hands and face that fade more quickly.
Fall is full of photo-worthy moments—from pumpkin patch dates and family portraits to weddings and holiday parties. To look your best, plan your spray tan about 24-48 hours before the event so it has time to fully develop. This also allows you the time to properly rinse and shower for the best outcome.
These steps help to ensure your glow is at its peak for whatever the season brings—and you'll feel confident from brunch to bonfire.
Cooler weather often means a switch in skincare routines, but don't skip your face tan! Using a face-specific sunless tanning mist or drops will keep your complexion glowing even when the rest of your skin is bundled up. Plus, if you've ever gotten a fresh, flawless spray tan before you know how much more confident it makes you feel overall. This renewed confidence in your skin also helps you wake up feeling flawless even without a stitch of makeup. Pair your fresh glow with hydrating serums and SPF for a flawless, lit-from-within finish.
Spray tans aren't just for summer—they're your secret weapon for healthy, radiant, and confident skin all year long. With the right products and prep, you can keep your glow going strong through pumpkin spice season and beyond.
At X-Tan Sunless, we're here to help you embrace your most radiant self, no matter the weather. Our premium spray tan solutions are formulated for long-lasting, natural-looking results—perfect for autumn and every season after.
Ready to fall back into glow? Explore our professional-grade solutions and retail products at xtansunless.com and keep your glow game strong all year long.
If you’re only making money from spray tan sessions, you’re leaving profit on the table. The smartest spray tan artists know that retail upsells are where consistent revenue and client loyalty come from. Retail not only increases your average ticket but also gives your clients the products they need to maintain their glow at home.
At X-Tan Sunless, we offer professional-grade spray tan retail products that make upselling easy—and natural. When you integrate these items into your client experience, you’ll boost sales without feeling “salesy.”
Here’s how to upsell retail in your spray tan business:
1. Educate During the Service
Upselling starts with education. While applying the spray tan, explain how proper prep and aftercare affect results. Then introduce products that support those steps.
Example:
• Recommend the X-Tan Sunless Safe Body Cleanser to clients who struggle with the longevity of their spray tan or uneven fading. Position it as a solution to a common problem, not just a product. When using a sunless safe body cleanser, your clients can help keep their spray tan lasting long post tan and ensure that they are not applying any products that will disrupt the development of their tan before they even get to their appointment.
2. Create Bundles at Checkout
Clients love convenience. Packaging retail products with services makes it easy for them to say yes. Throwing in discount on a bundle can also give an incentive to clients who want to invest in more products while being awarded with a special savings.
Example:
• Bundle a spray tan with the X-Tan Sunless tanning Mousse with the Streak-Free Self Tanning Mitt so clients can extend their glow for up to a week longer. Market it as an “investment in their tan.”
3. Highlight What NOT to Use
Many clients don’t realize that drugstore soaps and lotions strip their tan. By pointing this out, you create an opportunity to upsell protective retail options. Remember—selling doesn't have to be thought of as being "salesy." Oftentimes, sales is all about educating your clients so they can get the best results possible for their investment.
Example:
• Recommend the X-Tan Shimmer Lotion as a must-have. Explain that it's sunless safe and specifically designed to keep tans from fading patchy.
4. Offer Event-Ready Add-Ons
Upsells work best when tied to client goals. If someone mentions a wedding, vacation, or big event, suggest a product that makes their glow pop.
Example:
• The X-Tan Sunless Tan Remover Spray is the perfect option for brides to have on hand during all their wedding-related events. Whether they're booking just a single trial tan before their big day or they have a line-up of appointment to keep them glowing the months leading up to the wedding date, this Remover Spray is the perfect product to help them completely remove their previous tan and prep their skin prior to their next glow appointment.
5. Use Visual Merchandising
Display products where clients check out. Attractive displays act as a silent sales tool, reminding clients of the retail options available. If you're in a small studio, have a dedicated space to showcase your retail products. For mobile artists, have a small stool you can line up 1-2 recommended products during an appointment. Pair this with verbal recommendations for maximum impact after every single appointment with personalized discussions on why this will be beneficial to their results.
Why Upselling Retail Works
Upselling isn’t about being pushy—it’s about providing value. When you educate, bundle, and recommend with intention, your clients feel cared for, and you build trust. Plus, retail sales create steady income even when your schedule isn’t fully booked.
By stocking X-Tan retail products, you’ll have everything you need to:
• Maximize your profits
• Improve client results
• Position yourself as the spray tan expert in your area
✨ Start upselling with ease. Stock your studio with X-Tan Sunless retail products today and give your clients everything they need for the perfect glow. Shop now on the X-Tan Sunless website.
When it comes to delivering flawless spray tans, professionals know that the solution they choose makes all the difference. That’s why more and more spray tan artists are switching to X-Tan Sunless Solutions—and raving about the results. From natural-looking color to long-lasting wear, X-Tan has quickly become the go-to brand for sunless professionals all over the world who want to give their clients a luxury tanning experience.
But don’t just take our word for it—here’s what real spray tan artists are saying.
Spray tan clients are looking for bronzed, radiant skin that looks like they just returned from vacation—not orange, streaky, or overly dark. With X-Tan, artists love how customizable the shades are, delivering a glow that complements every skin type and undertone.


Longevity matters—because a tan that fades unevenly is a tan your clients won’t come back for. Spray tan artists love that X-Tan solutions not only last, but also fade evenly, keeping skin radiant for days.

Today’s clients want beauty treatments that are not only effective, but also gentle on the skin. That’s why X-Tan uses skin-nourishing, vegan-friendly, and paraben-free ingredients—making every tan as safe as it is stunning.


From beginners to experienced professionals, artists across the country trust X-Tan to help them stand out in the competitive sunless tanning industry. With premium results, unmatched reliability, and rave client reviews, it’s no wonder X-Tan has become the top choice for spray tan artists who want to build their business with confidence.

If you’re a spray tan artist looking for the perfect solution that clients can’t stop talking about, X-Tan Sunless Solutions were made for you. Deliver natural, long-lasting, and skin-loving results—and watch your client loyalty (and bookings!) grow.
👉 Shop now at xtansunless.com and discover why professionals everywhere are making the switch to X-Tan.
One game-changing factor that can boost the experience your clients get from their spray tan and elevate the ability to achieve a flawless, natural-looking spray tan is choosing the right undertone. At X-Tan Sunless, we know that not all bronzers are created equal, and the undertone you select can make or break how your client feels when they look in the mirror after their appointment. Two of the most popular options in professional spray tanning are violet-based solutions and green-based solutions. Both serve a unique purpose, and knowing when to use each ensures every client leaves looking radiant—not orange.
Spray tan base colors are designed to counteract natural skin pigments and neutralize undertones. Using color theory to choose the bronzer base color that will counteract undertones will help create a true brown finish that doesn't appear too brassy, orange, yellow, red, or unnatural. By choosing a solution with the proper base, spray tan artists can truly enhance the client’s complexion while delivering a smooth, even fade.
Violet-based solutions are ideal for clients with olive or yellow-based skin tones. Since olive skin can sometimes pull green or ashy, violet undertones help neutralize these shades and deliver a rich, golden-brown finish.
Key benefits of violet undertone spray tans include:
Preventing an orange or brassy appearance
Enhancing medium to darker complexions
Delivering a deeper, Caribbean-inspired tan
Perfect for clients who want a bold, vacation-ready glow
Many professional spray tan artists rely on violet undertone solutions for clients who fall within the medium range of Fitzpatrick skin types, specifically types 3 and 4. These are typically the clients who are looking for a darker, tropical finish.
Green-based solutions are the most universal, making them a go-to choice for clients with fair to light-medium skin tones. Since fair skin can easily pull red or pink, green undertones balance these pigments and create a natural, sun-kissed bronze.
Key benefits of green undertone spray tans include:
Neutralizing red and pink skin tones
Creating a soft, natural-looking tan
Suitable for a wide range of skin types
Ideal for first-time spray tan clients who want subtle, believable results
Green-based spray tans are often the “safe bet” for beginners, bridal clients, or anyone seeking a low-maintenance, natural-looking glow. For best results, choose to use a green-based solution on clients who are Fitzpatrick skin types 1 or 2.
When deciding which solution base to use, always consider your client’s skin undertone, occasion, and desired depth of color:
Choose violet bases for olive-toned clients or those seeking a dark, vacation-ready tan.
Choose green undertones for fair or pink-toned clients, brides, and anyone looking for a softer, everyday glow.
By understanding how violet vs. green solution bases work, spray tan artists can confidently customize each tan, improve client satisfaction, and elevate their professional results.
At X-Tan Sunless, our violet and green-based solutions are formulated for long-lasting color, smooth fades, and natural results your clients will rave about. Additionally, with our Bronzite solution line, you can implement simplified customization by using our Bronzing Drops, which can transform any Bronzite solution into a red, green, or violet-based formula. Explore our full collection today and find the perfect match for every skin type.
In today’s fast-paced beauty industry, clients want flawless spray tans without the long wait times. That’s where X-Tan’s Rapid Rinse Spray Tan Solutions come in. Designed for modern lifestyles, our formulas are a game-changer for both artists and clients—helping you deliver a premium service that elevates your brand, increases client satisfaction, and boosts your bottom line.
A Rapid Rinse spray tan is a solution formulated with a higher DHA percentage, allowing clients to rinse sooner than with a traditional 8-hour solution. Instead of waiting all day to shower, your clients can rinse in as little as 1–4 hours depending on their desired depth of color.
1 hour → Light glow
2–3 hours → Medium bronze
4 hours → Deep, dark tan
This flexibility makes Rapid Rinse the ultimate convenient spray tan solution for busy schedules, last-minute events, or clients who don’t love the sticky wait time.
1. Attract High-End Clients
Clients are willing to pay more for convenience and customization. With Rapid Rinse, you can offer a premium upgrade to your menu and set your studio apart from competitors still offering only traditional formulas.
2. Increase Client Satisfaction (and Repeat Bookings)
When clients can rinse in just a few hours, they’re more likely to book again for special occasions—think weddings, vacations, and last-minute events. Happy clients turn into loyal clients who rave about your services.
3. Reduce Tan Transfer Complaints
No more full-day wait means less time sitting in solution, which cuts down on clothing and sheet transfer issues—one of the top complaints spray tan artists hear from clients.
4. Upsell Opportunities
Position Rapid Rinse as a luxury upgrade on your service menu. Many artists charge an additional fee for Rapid Rinse tans, which increases average revenue per appointment.
At X-Tan Sunless, our Rapid Rinse solutions are created with professional artists in mind. Here’s why artists across the country trust our products:
Clean, skin-loving ingredients → Paraben-free, gluten-free, and vegan-friendly.
True-to-color results → No orange undertones, just natural bronzed skin.
Long-lasting tans → Up to 7–10 days of beautiful wear.
Customizable depth → Flexible rinse times that allow clients to achieve their perfect shade.
Our best-selling formulas include:
Obsidian Sunless Dark/Rapid– Ideal for clients who want a rich, deep tan fast.
Bronzite Rapid – The perfect solution for simplified customization for clients of all skin types.
👉 Shop Rapid Rinse Solutions Here
When you add Rapid Rinse spray tan solutions to your service menu, you’re not just offering a new formula—you’re upgrading your entire business model.
Stand out from local competitors who still only use traditional solutions.
Increase bookings by appealing to clients who want convenience.
Raise your prices confidently by offering a premium-level service.
Build client loyalty with customizable results they can’t get anywhere else.
If you’re ready to grow your spray tan business, attract luxury clients, and increase your revenue, it’s time to make X-Tan’s Rapid Rinse solutions a part of your service menu. Our formulas are designed to deliver results your clients will rave about, while giving you the tools to scale your business with confidence.
✨ Don’t just keep up with industry trends—set the standard with X-Tan's premium sunless solutions that are made to hydrate, nourish, and TAN.
A flawless spray tan can transform your client’s confidence — but even the most experienced spray tan artists occasionally run into problems like streaks, patchiness, or uneven fading. The good news? Every “spray tan fail” has a cause and a fix.
Whether you’re a beginner spray tan artist or a seasoned pro, this guide will walk you through the most common issues, why they happen, and exactly how to troubleshoot them so you can deliver consistently stunning results.
The Problem:
Color looks uneven, with darker or lighter “strips” in certain areas.
The Likely Cause:
Oversaturation in certain spots (too much solution sprayed at once)
Spraying too far from or too close to the skin
Solution drying unevenly due to humidity or client movement
Poor exfoliation before the appointment
The Fix:
Adjust your technique: Maintain 6–8 inches between the gun and the skin for an even mist. Use consistent, overlapping strokes.
Blend as you go: Keep a blending brush or mitt handy to softly diffuse any darker spots before the tan sets.
Educate clients on prep: Provide a clear pre-tan checklist that emphasizes exfoliation 24 hours before the appointment.
Control your environment: Use a fan or extraction system to keep airflow consistent.
The Problem:
Dry, textured areas look darker than the rest of the tan.
The Likely Cause:
Excess solution clinging to rough skin
Lack of barrier cream or uneven application
Client bending joints too soon after tanning
The Fix:
Pre-treat dry areas: Apply a thin layer of barrier cream to hands, feet, elbows, and knees before spraying.
Mist lightly: Reduce spray passes on these areas and feather the color outward for a natural fade.
Instruct proper drying posture: Encourage clients to keep limbs slightly bent until fully dry.
The Problem:
Instead of a golden bronze, the tan has an unnatural orange tone.
The Likely Cause:
Using the wrong DHA level for the client’s skin type
Overdeveloping (leaving solution on too long)
Poor-quality solution with unstable bronzers
The Fix:
Match DHA to skin tone: For fair clients, stick to 8–10% DHA. Medium skin can handle 10–12%, and deeper tones can go higher.
Control rinse time: Provide a post-tan care card that outlines exact rinse instructions for your solution type.
Use fresh, high-quality solution: Store X-Tan Sunless products in a cool, dark place and use within 6 months for best results.
The Problem:
The tan fades patchy, especially around the chest, neck, and arms.
The Likely Cause:
Inconsistent skin hydration after the tan
Harsh soaps, exfoliants, or chlorinated water exposure
Heavy sweating in the first 24 hours
The Fix:
Client aftercare education: Recommend sulfate-free, pH-balanced cleansers and daily moisturizing.
Suggest gradual tanners: These can help maintain color between appointments.
Remind about water exposure: No swimming, sweating, or long baths for the first 24 hours.
The Problem:
Some areas (often inner arms, sides, or under the chin) look lighter than the rest.
The Likely Cause:
Skipping tricky-to-reach angles during spraying
Client’s body position blocking spray coverage
Not enough overlapping passes
The Fix:
Use multiple angles: Have clients turn palms up, raise arms slightly, and tilt head for better coverage.
Check your work: Step back and scan the client under bright lighting before they leave the booth.
Practice precision passes: Focus on smaller, controlled sprays for detailed areas.
The easiest way to troubleshoot spray tan fails is to avoid them in the first place. That means:
Choosing the right X-Tan Sunless solution for each client’s skin type and undertone
Keeping your spray gun clean and well-maintained
Creating a clear pre- and post-tan care routine that clients actually follow
Practicing your technique regularly to keep your spraying smooth and consistent
Final Glow-Up Takeaway
Every spray tan artist faces occasional streaks, patchiness, or fading — it’s part of the learning process. The difference between an average tan and a stunning one often comes down to knowing how to quickly identify the problem and apply the right fix.
By dialing in your technique, using high-quality products like X-Tan Sunless solutions, and educating your clients every step of the way, you can turn even the trickiest “tan fails” into glowing, loyal customers who keep coming back.
Ready to deliver flawless results every time?
Shop our professional spray tan solutions here and explore our Skin Types + Solutions Masterclass to perfect your color-matching skills to perfect your color-matching skills.
When it comes to growing a profitable and professional spray tan business, choosing the right spray tan solution is one of the most important decisions you’ll make. Your solution isn’t just a product—it’s your reputation in a bottle. The results your clients leave with will either have them raving and rebooking—or ghosting your business completely.
So, how do you confidently choose the best spray tan solution for your clients, business model, and long-term brand goals? In this pro guide, we’re breaking down everything you need to know to pick the perfect sunless tanning solution that delivers flawless, natural-looking results every time.
Your spray tan solution is the foundation of your sunless business. It impacts:
Color outcome and client satisfaction
How long the tan lasts
Whether the results fade evenly or patchy
How your brand is perceived (luxury vs. basic)
Your ability to charge premium pricing
If you’re using a one-size-fits-all formula or just grabbing what’s cheapest, you could be sabotaging your business without even realizing it.
1. Skin Type + Undertone Compatibility
Not all spray tan solutions are created equal. Some of the most sought-after professional spray tan artists use products with a variety of undertones to work the best for their clients’ skin tones and desired color depth.
X-Tan Sunless offers solutions tailored to various undertones. The newest favorite of X-Tan Sunless Artists is the violet-based sweat-resistant Obsidian X, a blend that's perfect for a rich, dark, and beautiful bronze. X-Tan also offers simplified customization through the Bronzite Solution Line. Each of these solutions is formulated with a neutral brown base that can be paired with the green, violet, or red Bronzite Drops.
💡 Pro Tip: Learn how to customize your service with our X-Tan Sunless Skin Types + Solutions Masterclass to become a master at color theory in sunless tanning.
2. Drying Time + Rinse Time
Are your clients looking for a quick rinse? Or do they prefer overnight development?
X-Tan offers both:
Rapid solutions for clients who want to rinse in 2–4 hours
Classic 8–12 hour formulas for deep, lasting color
Choosing the right option helps you attract more clients and offer flexibility based on lifestyle and preference. The best part? We have solution options that provide this type of variety, all within one solution. Our Obsidian and Obsidian Xsolutions can both be used as a rapid or 8-hour solution option. These solutions are perfect for tailoring the sunless experience to each of your clients' needs and skin type without carrying a large inventory of different solutions.
3. Ingredients + Skin Benefits
Today’s clients are more ingredient-conscious than ever. They want clean, vegan-friendly, and hydrating formulas that won’t dry out their skin.
X-Tan Sunless solutions are:
Vegan + cruelty-free
Paraben, gluten, and sulfate-free
Infused with skin-loving ingredients like aloe vera, hyaluronic acid, and vitamin E
This not only enhances results but positions your spray tan service as a luxury experience, not just a quick tan.
4. Branding + Client Experience
Your product should align with your brand identity. If you’re marketing yourself as a high-end or results-driven spray tan artist, your solution should support that. Using a reputable, pro-trusted solution like X-Tan helps you build credibility and confidence.
Plus, clients can see and feel the difference when you use premium sunless tanning products that are designed for professional use.
Professional spray tan artists across the U.S. trust X-Tan Sunless because our products were created by pros, for pros. With a variety of formulas, bronzer bases, and undertone-matching options, X-Tan helps you:
Customize tans for any skin type
Deliver streak-free, even fades
Charge confidently for your expertise
Attract high-end, repeat clients
Whether you’re just starting out or ready to elevate your service menu, switching to a premium sunless solution can completely transform your business.
If you’re serious about building a successful, premium spray tan business, the solution you use matters. X-Tan makes it easy to try before you fully commit.
✨ Shop our Equipment + Packages
✨ Get expert support from our team of pros
✨ Enjoy fast shipping and wholesale pricing
Choosing the right spray tan solution isn’t just about color—it’s about client confidence, your ability to deliver consistent results, and your long-term brand reputation. With X-Tan, you’re not just spraying—you’re elevating.
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If you’re a spray tan artist ready to raise your rates but aren’t sure how to deliver a premium experience that makes clients gladly pay more — you’re in the right place.
In today’s competitive beauty industry, clients are no longer just looking for a quick glow — they’re seeking a full experience. A luxury spray tan service doesn’t just leave your clients bronzed; it leaves them feeling pampered, confident, and taken care of from start to finish.
So how can you elevate your sunless tanning services and confidently charge premium prices? Keep reading for expert tips — plus how you can incorporate X-Tan Sunless products to create a high-end spray tan experience that keeps clients coming back.
Luxury isn’t about being fancy for the sake of it — it’s about how you make your clients feel. Premium clients want:
A personalized, professional service
Clean, curated environments
High-quality products that deliver flawless results
Confidence that their tan will look natural, not orange or streaky
An experience that’s as enjoyable as the end result
When your service checks those boxes, price becomes less of a barrier — because they’re not just paying for a tan, they’re investing in how they want to feel.
The luxury experience begins before the tan even starts. Make sure your client communication feels elevated. This includes:
Branded confirmation emails or texts
Pre-tan prep guides (PDFs, videos, or printed cards)
A reminder to exfoliate and avoid lotion, makeup, and deodorant prior to the appointment
Pro Tip:
Use the X-Tan Prep Spray to balance the skin’s pH and remove product residue before every tan. This step is quick but powerful — it helps the tan absorb more evenly and lasts longer, showing your clients you care about quality.
Whether you work from a studio or are a mobile spray tan artist, your setup should feel clean, intentional, and aesthetically pleasing. Think:
Neutral, calming decor
Branded towels or robes
Light scent diffusers or candles
Calm music and soft lighting
These details signal that you’re not just offering a tan — you care about curating an experience. Spray tan appointments are fast. Your clients are in and out in about 20 minutes. This means that it's important to be intentional about your space, your technique, and your communication to leave a lasting impression.
One of the fastest ways to elevate your service (and justify premium pricing) is by using professional-grade spray tan solutions that nourish the skin and deliver consistent, natural-looking results.
Why Choose X-Tan Sunless Solutions:
Bronzer Base Customization for Undertone: Choose from our neutral brown solutions or incorporate our green, violet, or red Bronzite Drops to change the bronzer bases to match your client’s undertones for a custom, natural glow every time.
Skin-Nourishing Ingredients: X-Tan solutions are packed with hydrating botanicals and anti-aging ingredients — ideal for clients who care about skin health and aesthetics.
Professional Performance: Quick-drying, streak-free, and long-lasting, so your clients look flawless and feel confident in the days to come.
Clients can see and feel the difference when you use quality products like X-Tan. That’s what makes them loyal — and willing to invest more.
Luxury means personalized. Ditch the one-size-fits-all approach and start tailoring each tan with:
Undertone analysis
Custom solution blends (using X-Tan’s Bronzite Solution Line)
Add-ons like shimmer drops or post-tan hydration mists
Application techniques that suit your client’s body type and goals
This is where you go from “just a tan” to a high-end beauty service that delivers exactly what your client wants.
Your job doesn’t end when the tan dries. Continue the luxury experience with:
Branded aftercare cards
Product recommendations (retail upsells like tan extenders and body washes)
A follow-up message 24-48 hours later to check in
Ever heard the saying, "The fortune is in the follow-up?" Well, this phrase doesn't just go for following up on leads, it also extends to following up with your current clients to ensure their client experience is well-rounded. Your clients should feel like their more than just a name in your booking system. Show them you care about their results, because you do.
Want to go the extra mile?
Include a take-home sample of the X-Tan Sunless Safe Lotion or Sunless Safe Body Cleanser— both keep your client’s glow hydrated and help your results last 7–10+ days.
Once you’ve created a luxury experience with:
✔️ Clean, calming environment
✔️ Professional-grade products like X-Tan
✔️ Thoughtful prep + aftercare
✔️ Customized color application
You’re not just offering a spray tan — you’re offering a transformation.
Premium pricing isn’t about overcharging. It’s about accurately reflecting the value you provide. Clients are more than willing to pay when they feel seen, supported, and taken care of every step of the way.
If you’re ready to level up your spray tan business, start with your products and your process. Using X-Tan Sunless solutions and prep/aftercare products can help you deliver flawless, skin-loving results that keep clients coming back — and happily paying top dollar.
✨ Want to learn more about how to use X-Tan to create a luxury sunless experience?
Shop our professional collection now and start offering services that glow as much as your clients do.