To ensure you have the best experience and security possible, update your browser. Update now

Choosing the right spray tan solution isn’t just about going “light” or “dark.” It’s about understanding skin type, undertones, and solution formulations so you can deliver flawless, natural-looking results every time.
Whether you’re a beginner or a seasoned artist, mastering this skill is what separates average results from custom, luxury-level tans your clients rave about.
Let’s break it down in a simple, actionable way.
Choosing a solution that isn't fit for the client's skin type or tone can lead to:
Orange or overly warm results
Ashy or dull-looking skin
Uneven fading
Client dissatisfaction
The right solution enhances your client’s natural undertone and skin type, creating a seamless, believable glow that looks like it came from the sun, not a bottle.
Skin type refers to how light or deep someone’s complexion is naturally. Estheticians and spray tan artists typically refer to the Fitzpatrick Scale to determine their clients' skin types so they can choose a DHA percentage and solution that provides the most natural results.
The Fitzpatrick Scale was created as a classification system used in dermatology and aesthetics to determine how different skin types react to UV exposure (sunlight). It helps professionals predict burn risk, tanning ability, and treatment outcomes, including spray tanning.
Type I (Very Fair)
Always burns, never tans
Often has freckles, red or blonde hair
Type II (Fair)
Burns easily, tans minimally
Type III (Light-Medium)
Sometimes burns, gradually tans
Type IV (Olive/Medium)
Rarely burns, tans easily
Type V (Brown)
Very rarely burns, tans deeply
Type VI (Deep/Dark)
Never burns, deeply pigmented
Helps you choose the right DHA level
Prevents unnatural or uneven results
Guides how dark you can safely go
Supports custom, client-specific tans
👉🏼 Pro Tip: Skin type determines how deep you can go, but the solution you choose can be customized even further based on their undertone.
Undertones are the secret to choosing the perfect spray tan solution if you want to create the ultimate customized mixture.
Warm Undertones
Yellow, golden, or peach hues
Veins appear more green
Tan easily
Best solution base: Violet or neutral
✔ Helps balance warmth and prevent orange tones
Cool Undertones
Pink, red, or bluish hues
Veins appear blue or purple
May burn before tanning
Best solution base: Green-based solutions
✔ Neutralizes redness for a balanced bronze
Neutral Undertones
Mix of warm and cool tones
Veins appear both blue and green
Best solution base: Neutral blends
✔ Flexible and forgiving for most results
The percentage of DHA (Dihydroxyacetone) controls how dark the tan develops.
General guideline:
6–8% DHA → Light, natural glow (great for fair skin)
8–10% DHA → Medium, buildable tan
10–12%+ DHA → Deep, rich bronze
DHA should always be adjusted based on:
Skin type
Client preference
Event timing or lifestyle
Spray tan artists who want to stand out from the crowd don’t follow a one-size-fits-all approach.
Instead, they consider:
Event (wedding, vacation, photoshoot)
Desired depth of color
Skin condition (dry, sensitive, acne-prone)
Previous tanning history
This is where your expertise shines and where premium pricing becomes justified.
Choosing a solution based on how dark the client wants instead of what suits them
Ignoring undertones if you want a more customized result
Using the same solution or DHA percent on every client
Oversaturating DHA instead of adjusting based on skin type
The key to choosing the right spray tan solution for every skin type and tone is simple:
👉🏼 Match the undertone first, then adjust depth.
When you master this, you’ll:
Deliver consistently beautiful results
Build client trust and loyalty
Position yourself as a high-end, knowledgeable artist
And most importantly…
You’ll create that “what did you do differently?!” kind of glow your clients can’t stop talking about.
Want to Elevate Your Results Even More?
At X-Tan Sunless, we specialize in professional-grade solutions designed to help artists create custom, undertone-correcting results with ease.
Explore our range of solutions and start creating beautiful, consistent tans that are formulated for simplified customization.
Don't know where to start? Check out our Bronzite Sunless solution. Each option in this line was made with a neutral brown base, making it a universal choice that will look stunning on all skin types and tones. Plus, we went a step further. For artists who want to implement color theory into their business, we have incorporated Bronzite Drops to easily and quickly customize the base color of each Bronzite solution to complement and correct all undertones.
And if you still feel like you need to study up on color theory as it pertains to spray tanning, take our Skin Types & Solutions Masterclass!
Every artist brings technique, experience, and artistry to the table, but even the best technique can’t compensate for a low-quality spray tan solution. The truth is that the spray tan solution you choose does matter, maybe even more than you think.
A professional-grade spray tan solution directly impacts:
Color development (natural vs. orange tones)
Fade quality (even vs. patchy)
Longevity (2–3 days vs. 7–10 days)
Client satisfaction and retention
High-quality solutions are formulated with better DHA sources and skin-nourishing ingredients that create a noticeably superior result. Your clients can tell the difference. If you've been trying to save your pennies by stocking up on lower-priced solution options and you're getting complaints that your client's tans aren't lasting as long or are looking unnatural, the answer may be in your spray tan solution.
If you've read this far, you've probably realized that not all sunless solutions are created equal. The best spray tan solutions for professional artists share a few key characteristics:
1. Balanced Bronzer Bases for Natural Results
A high-quality solution avoids the dreaded orange look by using olive, violet, or brown undertones that complement a wide range of skin tones. This ensures your clients leave with a believable, sun-kissed -like glow, not a tan that screams fake bake.
At X-Tan Sunless, we offer the perfect options for spray tan artists of all levels. Not only that, but whether you want to create customized mixtures for every client or just need a stable, reliable option for all clients, we have what you need.
Our entire Bronzite Sunless line is brown-based. Which means it will create a natural-looking brown tan on any and all clients. But if you want to dive into customization, we've simplified the process for you with our Bronzite Drops. Add any of our Red, Green, or Violet Drops to the Bronzite solution of your choosing to change the base color and create a unique mixture that will complement your client's undertones.
2. Consistent, Even Fading
One of the biggest complaints about sunless tanning is patchy fading.
Premium solutions are designed to:
Wear off evenly
Blend naturally into the skin
Extend the life of the tan
This is a huge factor in client retention because a beautiful fade means happy, returning clients. At the end of the day, spray tans are a beauty service, and all beauty services are an investment. We want to make sure that our clients can get the most out of their investment with us. So even if the tan looks good on application, we should be aiming for it to look good the entire lifespan of the tan.
3. Skin-Loving Ingredients
The best solutions don’t just tan the skin; they improve the overall look and feel of it. The ingredients in your solutions matter! If you choose a solution with poor-quality ingredients, your clients may experience lackluster results or even suffer from skin irritation.
Look for ingredients like:
Aloe vera
Hyaluronic acid
Antioxidants
These help hydrate the skin, improve application, enhance the final result, and help the tan last longer. At X-Tan Sunless, you can rest assured that every spray tan option you choose has been carefully formulated with skin-loving botanicals and antioxidants that hydrate and nourish the skin long after the tan fades. You can explore all of our ingredients on our website here.
4. Customization for Every Client
As a company that has been producing spray tan solutions for many years now, we know professional artists need and want flexibility.
Different clients require different depths, undertones, and development times. A high-quality line will offer multiple solution options so you can customize every appointment. It's important to remember that customization does not just fall into the category of color theory and bronzer bases. Customizing your client's experience also involves choosing the right DHA percentage and solution type (8-hour or rapid) to suit their needs and lifestyle.
This is why it's been incredibly important to X-Tan that we offer solutions that are versatile for all skin types and tones and offer options that can be used as both a rapid and an 8-hour solution for the artists who want to keep their inventory simplified, yet effective.
At X-Tan Sunless, solutions are formulated specifically for artists who want reliable, high-end results without the guesswork.
Here’s how our lineup supports professional-level outcomes:
The X-Tan Rapid Solution: Speed + Custom Control
Rapid solutions are essential for modern, busy clients who don’t want to wait 8+ hours to rinse.
The X-Tan Rapid Solution allows you to:
Customize depth based on rinse time
Deliver flexible results for busy clients
Reduce scheduling friction
This means more bookings and happier clients who can fit tanning into their schedule. The convenience of a rapid rinse solution option will win over your client's hearts almost every time. This is definitely a must-have in your spray tan solution inventory. For even more reliability, make sure to check out Bronzite Rapid for a brown-based rapid option that works beautifully for everyone.
The X-Tan Bronzing Drops: The Secret to Simplified Customization
Artist who want to neutralize undertones with their spray tan solution offerings will love the versatility and simplification of our Bronzing Drops. Now, no matter if you choose to use our Bronzite Rapid or an 8-hour Bronzite option, you'll be able to choose which bronzer base you apply to your client's skin.
This level of customization is what can separate average artists from in-demand professionals.
Choosing a high-quality spray tan solution doesn’t just improve your tans; it improves your business.
Here’s how:
Higher Client Retention
When tans fade beautifully and last longer, clients rebook consistently.
Increased Confidence as an Artist
You stop second-guessing your results and start focusing on refining your craft.
Ability to Charge Premium Prices
Better results justify higher pricing without pushback.
Stronger Brand Reputation
Clients talk. And when your tans look better than anyone else’s, word spreads fast.
At the end of the day, clients want a spray tan that is long-lasting, natural-looking, and consistently beautiful.
The best spray tan solutions for professional artists are the ones that deliver consistent, customizable, skin-enhancing results every single time.
Investing in high-quality formulas like those from X-Tan Sunless isn’t just about better color.
It’s about:
Building trust with your clients
Creating a premium experience
Growing a business that stands out in a competitive industry
When it comes down to creating a successful sunless business, your results are your reputation.
If you’ve ever looked in the mirror after a spray tan and thought, “Why does this look uneven?” you’re not alone.
Looking patchy after a spray tan can feel frustrating, especially when you’re expecting that smooth, flawless glow. The good news? It’s almost always fixable, and even better, preventable.
Let’s break down why your spray tan looks patchy, what’s really causing it, and how to fix it (fast).
A patchy spray tan can show up as:
Dark spots or streaks
Uneven fading
Blotchy areas (especially on hands, elbows, knees, and ankles)
Sections where the tan didn’t develop at all
This usually isn’t random. It’s your skin (or prep routine) telling you something.
Spray tan solution clings to dry areas like Velcro. That’s why spots like elbows, knees, hands, and ankles often appear darker or uneven.
How to Fix It:
Lightly exfoliate the area to remove excess buildup
Apply a lightweight, oil-free moisturizer to blend harsh lines
Use a damp cloth to gently buff the area
How to Prevent It:
Exfoliate 24 hours before your appointment
Moisturize daily leading up to your tan (but skip lotions right before your appointment unless instructed)
Skipping prep is one of the biggest reasons your spray tan looks uneven.
Common Prep Mistakes:
Not exfoliating
Using oil-based scrubs
Leaving on deodorant, lotion, or perfume
How to Fix It:
If your tan is already patchy:
Even it out with a gradual tanning lotion
Blend areas with a tanning mitt
Pro Tip:
Use a clean, oil-free exfoliation routine before every spray tan for the most even results.
Leftover products can block the solution from developing properly, causing light or missing patches.
Watch Out For:
Deodorant
Perfume
Body oils
Heavy lotions
Fix:
Use a gentle exfoliating mitt or cloth to remove uneven areas
Reapply a self-tanner to blend
To prevent this from happening, make sure to arrive at your appointment with clean, product-free skin.
Water and sweat can disrupt the developing tan, leaving streaks or blotches. Just like having product left over on the skin, having residue from sweat can also disrupt the tan's development. Skin should be free of sweat before the spray tan appointment and during the development time.
Fix:
Rinse off and assess after full development time
Blend uneven areas with a mousse or gradual tan
To prevent this type of unevenness from taking place, avoid sweating, workouts, and water for 8–12 hours (or as directed) and wear loose, dark clothing post-tan.
Even the best spray tan will fade, but without proper aftercare, it can fade patchy. You can prevent patchy fading by ensuring your skin is hydrated and moisturized before and after the spray tan application. Drinking water and using a sunless safe moisturizer is key to ensuring the skin is in proper form for longevity and even fading.
Additionally, avoid long, hot showers, wading in the water, or using products that have ingredients in them that will cause premature fading. If these haven't been avoided in advance, here's how to fix unevenness while fading:
Gently exfoliate to remove leftover patches
Moisturize consistently
Use a gradual tanning product to maintain color
If the solution isn’t applied evenly, the results won’t be either. As much as prep and aftercare are key components in reducing and eliminating the risk of patchy fading, application of sunless tanning products is also crucial to the creation of an even, streak-free glow.
Fix:
Blend with a mitt if caught early
Lightly exfoliate and reapply where needed
Prevent application errors by using high-quality solutions (this matters more than you think). You also want to make sure you are applying the product in even, consistent passes and working a trained spray tan artist or trusted brand
If you need a quick rescue:
For dark patches:
Use a gentle exfoliator, lemon juice + baking soda paste, or a tan remover like X-Tan Remover Spray
For light patches:
Apply a mousse or gradual tan to even things out
For overall unevenness:
Take a warm bath and gently exfoliate, then reapply a light layer
A flawless glow isn’t just about the appointment; it’s about prep, products, and aftercare.
At X-Tan Sunless, we’re all about helping you get consistent, luxury-level results, whether you’re a client or an artist building your business.
Because the goal isn’t just a tan…
It’s a glow that looks so natural that it could be mistaken for the real thing.
If your spray tan looks patchy, don’t panic; it’s most likely fixable. Typically, it comes down to skin prep, hydration, or aftercare habits.
Dial those in, and you’ll notice a huge difference in how your tan develops and fades. To stock your sunless kit with high-quality solution options or prep and aftercare, shop all our artist must-haves online.
When choosing the right spray tan solution, understanding the undertones, base ingredients, and final results can make all the difference for your client’s glow. At X-Tan Sunless, several of our most popular solutions fall into the 14–15% DHA category, meaning they can deliver deep, rich results, but the undertones and formulas are designed to suit different skin tones and artist preferences.
Let’s break down the differences between Obsidian, Obsidian X, Obsidian Aura, and Bronzite Rapid so you can confidently choose the best option for your clients.
Obsidian is one of our most loved solutions for clients who want a deep, dramatic glow.

Key features:
14% DHA
Aloe-based formula for extra hydration
Can be used as a rapid rinse or an 8-hour solution
Warm mahogany bronzer base
The warm undertones in Obsidian help create a rich, golden-brown finish, making it a great option for clients who want that deep vacation glow.
Because it’s aloe-based, it’s also known for leaving the skin feeling hydrated and smooth, which can help the tan fade more evenly.
The clients it works best for:
Warm undertones (yellow or golden)
Neutral undertones
Medium–deep skin tones
Clients who tan easily in the sun
Why it works
The mahogany/warm bronzer base enhances golden tones, creating a rich, deep bronze without looking dull or ashy.
Ideal Fitzpatrick Skin Types:
IV - VI
While Obsidian X has the same hydrating aloe-based 14% formula, the key difference lies in the bronzer base.

Key features:
14% DHA
Aloe-based
Rapid or 8-hour processing
Cool violet-brown bronzer base
The violet base helps counteract unwanted warmth or orange tones, making it a great option for clients who prefer a cooler, deeper brown finish.
The clients it works best for:
Clients with cool undertones
Those wanting a deep but neutral-to-cool tan
Fair–medium skin tones
Clients prone to looking orange in traditional solutions
Why it works:
Violet bases counteract yellow or warm tones, producing a deeper brown color instead of orange or brassy hues.
Ideal Fitzpatrick Skin Types:
II-IV
The newest addition to the Obsidian family is Obsidian Aura, designed for artists who want an olive-toned depth.

Key features:
15% DHA
Olive-ash bronzer base
Designed for very deep, natural-looking results
The olive-ash undertones help create a luxurious Mediterranean-style bronze, especially flattering on clients with pink or red undertones that want to avoid warmth or orange tones in the skin.
Best for:
Pink or red undertones
Fair to medium skin types
Why it works:
Green bases help create a balanced bronze without excessive warmth, making them excellent for clients who tend to pull orange.
Ideal Fitzpatrick Skin Types:
I-III
Bronzite Rapid is one of the most versatile solutions in the X-Tan lineup.

Key features:
14% DHA
Water-based formula
Rapid rinse
Brown bronzer base
Because the bronzer base is neutral brown, Bronzite tends to develop beautifully across a wide range of skin tones, making it a safe universal option for many clients.
It’s also a great choice for artists who want a reliable rapid solution that delivers consistent results.
Best for:
All skin types and tones
Artists wanting a simple, reliable rapid solution
Clients looking for a balanced, natural-looking tan
First-time spray tan clients
Artists wanting a reliable universal option
Why it works
Neutral brown bases tend to adapt well across undertones, allowing the client’s natural skin tone to influence the final result rather than heavily correcting it. This is a great option for artists who want a steady classic solution that produces a balance true brown tone. This is a sage option for clients where the undertone is unclear, or for beginner artists who want a reliable solution for all clients.
Ideal Fitzpatrick Skin Types:
I–VI

While all four solutions deliver rich, dark results, the biggest factor in choosing between them is undertone correction and client skin tone.
Many professional spray tan artists keep multiple bases in their lineup so they can customize each tan based on:
Skin type
Natural undertone
Desired depth
Processing time preference
Understanding these differences allows you to create more customized results and elevate your client experience.
✨ Pro Tip for Artists:
Having solutions with different bronzer bases in your lineup allows you to correct undertones and create more natural-looking results, which is just one way that you can create a more elevated experience for your clients.
When clients step into your spray tan booth, they’re looking for more than just color. They want confidence, a flawless finish, and healthy-looking skin. That’s why the ingredients inside your spray tan solution matter just as much as the technique you use.
At X-Tan Sunless, we’ve formulated every product with skin-loving ingredients that enhance hydration, protect the skin barrier, and create a longer-lasting glow. If you’re running a sunless tanning business, understanding these ingredients is key to building trust and delivering results your clients rave about.
Not all spray tan solutions are created equal. Some contain harsh alcohols, parabens, or synthetic fragrances that dry out the skin and cause streaking or uneven fading. Others are packed with nourishing extracts that hydrate, soothe, and protect the skin, giving your clients a natural-looking tan that lasts.
When you’re choosing a spray tan solution for your business, think beyond just the bronzers. Look at the skincare science behind the glow.
Here’s a closer look at what makes X-Tan Sunless formulas different—and why your clients will notice the results:
Aloe Vera
Aloe is a powerhouse for hydration. It calms and soothes the skin, reducing redness and irritation, which is why it's most well-known for helping to alleviate sunburns. However, this is also an incredible ingredient that is great for overall skin health and nourishment. The result? A smoother, more even application.
Vitamin E
Known as the “skin vitamin,” Vitamin E helps lock in moisture while fighting free radicals. This not only nourishes the skin but also extends the life of the tan, keeping it radiant for days longer.
Green Tea Extract
Green tea is packed with antioxidants that help protect the skin from environmental stressors. In spray tan solutions, it works double-duty: it supports skin health while creating a flawless finish.
Glycerin
This humectant draws water into the skin, keeping it plump and hydrated. Clients will notice that their tan looks more natural and fades more evenly compared to alcohol-based solutions.
Natural DHA
Derived from plant sources, DHA (dihydroxyacetone) is the active ingredient that gives the skin its golden color. X-Tan Sunless uses premium-grade DHA for a smooth, streak-free tan that develops beautifully and lasts longer on all skin types.
While X-Tan Sunless focuses on skin-friendly formulas, many solutions on the market still include ingredients that can sabotage results:
Harsh Alcohols – These dry out the skin, causing patchy fading.
Parabens – Synthetic preservatives that can irritate sensitive skin.
Artificial Fragrance Overload – Can trigger allergies and leave behind an unnatural scent.
When clients notice their tan cracking, fading unevenly, or feeling dry, it’s often because of these low-quality additives.
Your clients aren’t just buying a tan—they’re investing in their skin. By choosing X-Tan Sunless, you’re offering them more than a cosmetic treatment. You’re giving them a skincare-infused glow that keeps them coming back.
Long-lasting, natural results
Formulated with nourishing botanicals
Free from harsh additives that damage the skin
Professional-grade solutions designed to boost client confidence
When your products are as thoughtful as your service, you stand out in a crowded market. And in the sunless industry, that’s how you build loyalty and repeat business.
The difference between a “just okay” spray tan and a glow clients brag about often comes down to the ingredients. With X-Tan Sunless, you can be confident you’re giving your clients a tan that looks good, feels good, and treats their skin with care.
Because when spray tanning and skincare work together, the glow lasts longer—and so does your business success.
✨ Ready to stock your salon with solutions that care for skin health just as much as the tan it provides? Explore the full line of X-Tan Sunless products and elevate every glow you deliver.
As the leaves change and the air gets crips, there's one thing you don't have to say goodbye to this season—your golden glow. While many people think spray tans are only for summer, fall is actually one of the best times of year to keep up with your sunless routine. Whether you're preparing for cozy sweater weather, seasonal photo hoots, or holiday events, a flawless spray tan can keep your skin looking radiant and healthy all season long.
Here's how to "fall back into glow" with the best spray tan tips for autumn.
Just like your wardrobe transitions from bright and airy to warm and cozy, your spray tan formula should shift too. During the fall months, most clients prefer a more natural, medium to light depth glow rather than the deep bronze they loved in July.
Pro Tip: Choose a spray tan solution with golden, caramel, or neutral brown undertones to compliment the softer fall lighting and your cooler-weather makeup looks. X-Tan Sunless solutions are designed to deliver a customizable glow—from subtle sun-kissed radiance to rich autumn-ready bronze.
As temperatures drop, skin tends to get drier—which can impact how evenly your spray tan develops and how long it lasts. Fall is the time to upgrade your prep routine:
Exfoliate gently 24 hours before your appointment to remove dead skin cells and create a smooth surface.
Hydrate your skin with a lightweight, oil-free moisturizer daily (but skip it the day of your tan).
Avoid hot showers and harsh soaps, which can strip your tan prematurely.
A little extra care will help your spray tan last up to a week or more—even as the weather changes.
Dry air = dry skin, and dry skin = patchy fade. One of the most important fall spray tan tips is moisturizing consistently.
Look for hydrating lotions with ingredients like aloe, shea butter, and other naturally derived ingredients. We prefer our Sunless Safe Shimmer Lotion for the most delicious subtle vanilla scent and shimmer that will accentuate your tan while rejuvenating your skin. Using a sunless safe moisturizer 1-2 times a day will help lock in your glow without breaking down DHA (the active ingredient that develops your tan). Prolonging hydration will help your spray tan fade gradually and beautifully, so you stay glowing well into sweater season.
Want to stretch your spray tan between appointments? Fall is the perfect time to introduce a gradual tanning lotion or glow extender like our X-Tan Sunless Tanning Mousse into your routine. These products refresh your color subtly and keep your tone even—especially helpful when you're wearing more layers and exfoliating less often.
X-Tan Pro Tip: Use the X-Tan Sunless Mousse once a week to maintain a healthy, luminous, streak-free finish at home. This is the perfect option to touch up those areas on the body like your hands and face that fade more quickly.
Fall is full of photo-worthy moments—from pumpkin patch dates and family portraits to weddings and holiday parties. To look your best, plan your spray tan about 24-48 hours before the event so it has time to fully develop. This also allows you the time to properly rinse and shower for the best outcome.
These steps help to ensure your glow is at its peak for whatever the season brings—and you'll feel confident from brunch to bonfire.
Cooler weather often means a switch in skincare routines, but don't skip your face tan! Using a face-specific sunless tanning mist or drops will keep your complexion glowing even when the rest of your skin is bundled up. Plus, if you've ever gotten a fresh, flawless spray tan before you know how much more confident it makes you feel overall. This renewed confidence in your skin also helps you wake up feeling flawless even without a stitch of makeup. Pair your fresh glow with hydrating serums and SPF for a flawless, lit-from-within finish.
Spray tans aren't just for summer—they're your secret weapon for healthy, radiant, and confident skin all year long. With the right products and prep, you can keep your glow going strong through pumpkin spice season and beyond.
At X-Tan Sunless, we're here to help you embrace your most radiant self, no matter the weather. Our premium spray tan solutions are formulated for long-lasting, natural-looking results—perfect for autumn and every season after.
Ready to fall back into glow? Explore our professional-grade solutions and retail products at xtansunless.com and keep your glow game strong all year long.
If you’re only making money from spray tan sessions, you’re leaving profit on the table. The smartest spray tan artists know that retail upsells are where consistent revenue and client loyalty come from. Retail not only increases your average ticket but also gives your clients the products they need to maintain their glow at home.
At X-Tan Sunless, we offer professional-grade spray tan retail products that make upselling easy—and natural. When you integrate these items into your client experience, you’ll boost sales without feeling “salesy.”
Here’s how to upsell retail in your spray tan business:
1. Educate During the Service
Upselling starts with education. While applying the spray tan, explain how proper prep and aftercare affect results. Then introduce products that support those steps.
Example:
• Recommend the X-Tan Sunless Safe Body Cleanser to clients who struggle with the longevity of their spray tan or uneven fading. Position it as a solution to a common problem, not just a product. When using a sunless safe body cleanser, your clients can help keep their spray tan lasting long post tan and ensure that they are not applying any products that will disrupt the development of their tan before they even get to their appointment.
2. Create Bundles at Checkout
Clients love convenience. Packaging retail products with services makes it easy for them to say yes. Throwing in discount on a bundle can also give an incentive to clients who want to invest in more products while being awarded with a special savings.
Example:
• Bundle a spray tan with the X-Tan Sunless tanning Mousse with the Streak-Free Self Tanning Mitt so clients can extend their glow for up to a week longer. Market it as an “investment in their tan.”
3. Highlight What NOT to Use
Many clients don’t realize that drugstore soaps and lotions strip their tan. By pointing this out, you create an opportunity to upsell protective retail options. Remember—selling doesn't have to be thought of as being "salesy." Oftentimes, sales is all about educating your clients so they can get the best results possible for their investment.
Example:
• Recommend the X-Tan Shimmer Lotion as a must-have. Explain that it's sunless safe and specifically designed to keep tans from fading patchy.
4. Offer Event-Ready Add-Ons
Upsells work best when tied to client goals. If someone mentions a wedding, vacation, or big event, suggest a product that makes their glow pop.
Example:
• The X-Tan Sunless Tan Remover Spray is the perfect option for brides to have on hand during all their wedding-related events. Whether they're booking just a single trial tan before their big day or they have a line-up of appointment to keep them glowing the months leading up to the wedding date, this Remover Spray is the perfect product to help them completely remove their previous tan and prep their skin prior to their next glow appointment.
5. Use Visual Merchandising
Display products where clients check out. Attractive displays act as a silent sales tool, reminding clients of the retail options available. If you're in a small studio, have a dedicated space to showcase your retail products. For mobile artists, have a small stool you can line up 1-2 recommended products during an appointment. Pair this with verbal recommendations for maximum impact after every single appointment with personalized discussions on why this will be beneficial to their results.
Why Upselling Retail Works
Upselling isn’t about being pushy—it’s about providing value. When you educate, bundle, and recommend with intention, your clients feel cared for, and you build trust. Plus, retail sales create steady income even when your schedule isn’t fully booked.
By stocking X-Tan retail products, you’ll have everything you need to:
• Maximize your profits
• Improve client results
• Position yourself as the spray tan expert in your area
✨ Start upselling with ease. Stock your studio with X-Tan Sunless retail products today and give your clients everything they need for the perfect glow. Shop now on the X-Tan Sunless website.
When it comes to delivering flawless spray tans, professionals know that the solution they choose makes all the difference. That’s why more and more spray tan artists are switching to X-Tan Sunless Solutions—and raving about the results. From natural-looking color to long-lasting wear, X-Tan has quickly become the go-to brand for sunless professionals all over the world who want to give their clients a luxury tanning experience.
But don’t just take our word for it—here’s what real spray tan artists are saying.
Spray tan clients are looking for bronzed, radiant skin that looks like they just returned from vacation—not orange, streaky, or overly dark. With X-Tan, artists love how customizable the shades are, delivering a glow that complements every skin type and undertone.


Longevity matters—because a tan that fades unevenly is a tan your clients won’t come back for. Spray tan artists love that X-Tan solutions not only last, but also fade evenly, keeping skin radiant for days.

Today’s clients want beauty treatments that are not only effective, but also gentle on the skin. That’s why X-Tan uses skin-nourishing, vegan-friendly, and paraben-free ingredients—making every tan as safe as it is stunning.


From beginners to experienced professionals, artists across the country trust X-Tan to help them stand out in the competitive sunless tanning industry. With premium results, unmatched reliability, and rave client reviews, it’s no wonder X-Tan has become the top choice for spray tan artists who want to build their business with confidence.

If you’re a spray tan artist looking for the perfect solution that clients can’t stop talking about, X-Tan Sunless Solutions were made for you. Deliver natural, long-lasting, and skin-loving results—and watch your client loyalty (and bookings!) grow.
👉 Shop now at xtansunless.com and discover why professionals everywhere are making the switch to X-Tan.
One game-changing factor that can boost the experience your clients get from their spray tan and elevate the ability to achieve a flawless, natural-looking spray tan is choosing the right undertone. At X-Tan Sunless, we know that not all bronzers are created equal, and the undertone you select can make or break how your client feels when they look in the mirror after their appointment. Two of the most popular options in professional spray tanning are violet-based solutions and green-based solutions. Both serve a unique purpose, and knowing when to use each ensures every client leaves looking radiant—not orange.
Spray tan base colors are designed to counteract natural skin pigments and neutralize undertones. Using color theory to choose the bronzer base color that will counteract undertones will help create a true brown finish that doesn't appear too brassy, orange, yellow, red, or unnatural. By choosing a solution with the proper base, spray tan artists can truly enhance the client’s complexion while delivering a smooth, even fade.
Violet-based solutions are ideal for clients with olive or yellow-based skin tones. Since olive skin can sometimes pull green or ashy, violet undertones help neutralize these shades and deliver a rich, golden-brown finish.
Key benefits of violet undertone spray tans include:
Preventing an orange or brassy appearance
Enhancing medium to darker complexions
Delivering a deeper, Caribbean-inspired tan
Perfect for clients who want a bold, vacation-ready glow
Many professional spray tan artists rely on violet undertone solutions for clients who fall within the medium range of Fitzpatrick skin types, specifically types 3 and 4. These are typically the clients who are looking for a darker, tropical finish.
Green-based solutions are the most universal, making them a go-to choice for clients with fair to light-medium skin tones. Since fair skin can easily pull red or pink, green undertones balance these pigments and create a natural, sun-kissed bronze.
Key benefits of green undertone spray tans include:
Neutralizing red and pink skin tones
Creating a soft, natural-looking tan
Suitable for a wide range of skin types
Ideal for first-time spray tan clients who want subtle, believable results
Green-based spray tans are often the “safe bet” for beginners, bridal clients, or anyone seeking a low-maintenance, natural-looking glow. For best results, choose to use a green-based solution on clients who are Fitzpatrick skin types 1 or 2.
When deciding which solution base to use, always consider your client’s skin undertone, occasion, and desired depth of color:
Choose violet bases for olive-toned clients or those seeking a dark, vacation-ready tan.
Choose green undertones for fair or pink-toned clients, brides, and anyone looking for a softer, everyday glow.
By understanding how violet vs. green solution bases work, spray tan artists can confidently customize each tan, improve client satisfaction, and elevate their professional results.
At X-Tan Sunless, our violet and green-based solutions are formulated for long-lasting color, smooth fades, and natural results your clients will rave about. Additionally, with our Bronzite solution line, you can implement simplified customization by using our Bronzing Drops, which can transform any Bronzite solution into a red, green, or violet-based formula. Explore our full collection today and find the perfect match for every skin type.
In today’s fast-paced beauty industry, clients want flawless spray tans without the long wait times. That’s where X-Tan’s Rapid Rinse Spray Tan Solutions come in. Designed for modern lifestyles, our formulas are a game-changer for both artists and clients—helping you deliver a premium service that elevates your brand, increases client satisfaction, and boosts your bottom line.
A Rapid Rinse spray tan is a solution formulated with a higher DHA percentage, allowing clients to rinse sooner than with a traditional 8-hour solution. Instead of waiting all day to shower, your clients can rinse in as little as 1–4 hours depending on their desired depth of color.
1 hour → Light glow
2–3 hours → Medium bronze
4 hours → Deep, dark tan
This flexibility makes Rapid Rinse the ultimate convenient spray tan solution for busy schedules, last-minute events, or clients who don’t love the sticky wait time.
1. Attract High-End Clients
Clients are willing to pay more for convenience and customization. With Rapid Rinse, you can offer a premium upgrade to your menu and set your studio apart from competitors still offering only traditional formulas.
2. Increase Client Satisfaction (and Repeat Bookings)
When clients can rinse in just a few hours, they’re more likely to book again for special occasions—think weddings, vacations, and last-minute events. Happy clients turn into loyal clients who rave about your services.
3. Reduce Tan Transfer Complaints
No more full-day wait means less time sitting in solution, which cuts down on clothing and sheet transfer issues—one of the top complaints spray tan artists hear from clients.
4. Upsell Opportunities
Position Rapid Rinse as a luxury upgrade on your service menu. Many artists charge an additional fee for Rapid Rinse tans, which increases average revenue per appointment.
At X-Tan Sunless, our Rapid Rinse solutions are created with professional artists in mind. Here’s why artists across the country trust our products:
Clean, skin-loving ingredients → Paraben-free, gluten-free, and vegan-friendly.
True-to-color results → No orange undertones, just natural bronzed skin.
Long-lasting tans → Up to 7–10 days of beautiful wear.
Customizable depth → Flexible rinse times that allow clients to achieve their perfect shade.
Our best-selling formulas include:
Obsidian Sunless Dark/Rapid– Ideal for clients who want a rich, deep tan fast.
Bronzite Rapid – The perfect solution for simplified customization for clients of all skin types.
👉 Shop Rapid Rinse Solutions Here
When you add Rapid Rinse spray tan solutions to your service menu, you’re not just offering a new formula—you’re upgrading your entire business model.
Stand out from local competitors who still only use traditional solutions.
Increase bookings by appealing to clients who want convenience.
Raise your prices confidently by offering a premium-level service.
Build client loyalty with customizable results they can’t get anywhere else.
If you’re ready to grow your spray tan business, attract luxury clients, and increase your revenue, it’s time to make X-Tan’s Rapid Rinse solutions a part of your service menu. Our formulas are designed to deliver results your clients will rave about, while giving you the tools to scale your business with confidence.
✨ Don’t just keep up with industry trends—set the standard with X-Tan's premium sunless solutions that are made to hydrate, nourish, and TAN.