X-Tan Sunless

Are you ready to turn your sunless business dreams into reality!? The most anticipated sunless business growth event is officially happening and we are taking it VIRTUAL. Slay the Spray Virtual 2024 is the ultimate opportunity to elevate your skills, expand your knowledge, and take your business to new heights all from the comfort of your own home.

For the past eight years, Slay the Spray has been empowering students with invaluable tools and insights to propel their sunless businesses forward no matter where the starting point of their beauty biz journey is. What sets us apart? We're not just about wishing for success; we're about making it happen!

At Slay the Spray, we're committed to delivering tangible results. Throughout the years, we’ve provided programs that have allowed our students to receive the knowledge and strategies needed to reach six, multiple six, or even more figures in their sunless businesses with the support of other like-minded, passionate beauty biz babes cheering them on along the way. Whether you're a seasoned professional or a newcomer eager to dive in, our virtual event is the key to elevating your artistry while understanding the key pieces of business marketing that will allow you to glow while you grow!

This is why we invite you to join hundreds of sunless artists from around the world for an unforgettable virtual experience that the sunless industry will be buzzing about. Our event is driven by a passion to help fellow artists succeed in the growing sunless industry. From cutting-edge techniques to proven business strategies, Slay the Spray offers a diverse range of demonstrations and discussions led by top industry experts. You can look forward to an experience that is designed to help unlock your full potential as you reach for the stars and knock down your goals with limitless potential. 

Although this year we are doing things a bit different by putting on a virtual event, as a Slay The Spray guest, this will be the closest to an in-person virtual event that you can get! We have ensured to set up this virtual experience in a way that allows for connection, networking, in-depth demonstrations and profound presentations from some of the best in sunless for an entire weekend that is sure to light a fire in your soul! We’ve taken the initiative to shorten our virtual learning days by incorporating longer, value-packed presentations from our speakers with the added benefit of virtually sharing our screens so that you can get an up-close view of how to do certain techniques and skill sets that will set you apart as the go-to artist in your town.

This event is set to be the most impactful Slay the Spray to date! Prepare to be able to personally interact with speakers, sponsors and fellow guests in virtual breakout rooms. It’s SO important to us that the connection component that so many of our past slay the sprayers have loved doesn’t get lost within the virtual realm of this event. Not to mention, a virtual experience also provides the opportunity for replay access to catch up on anything you may have missed!

Don't miss out on this opportunity to create sunless magic together! At Slay the Spray Virtual 2024 you can take the next step towards transforming your sunless business into a six-figure powerhouse and beyond. This is the most cost effective way to participate in a Slay the Spray event! Without the added expense of hotels and travel, you now can gain the same great passion-filled experience as you step into your role of sunless CEO.

Why Virtual?

1. Unlock greater value while paying less - empowering you to experience even more benefits.

2. Experience the fun, interactive live stream - accessible to all, regardless of location, fostering a global community of engagement and connection.

3. We’re thrilled to welcome exceptional expert speakers and guests, expanding our reach to include individuals who might not have been able to join us in person. 

4. Embrace transformation and embrace innovation. Dive deeper into strategic insights to elevate your mindset, business and life - because you deserve nothing less than exceptional growth and fulfillment 

Your dream spray tan business is calling and Slay The Spray 2024 is THE event to attend in order to create the life and business you deserve

Sign up for any of our Slay The Spray virtual payment plans today:

🌼 Bronze Ticket - 5 Payments of $110

This Basic Package provides access to all speakers on Friday, Saturday, and Sunday.

What You Get:

1. Day 1: Sunless Sponsors

2. Day 2: Sunless Technique Day

3. Day 3: Sunless Marketing/Mindset Day

4. BRONZE SWAG BAG (Valued at $100+)

Bronze Ticket Pay in Full HERE>>>

Purchase Bronze Payment Plan HERE>>>

✨ Shimmer Ticket - 5 Payments of $400

Elevated package that gets you access to Online Beginners Certification Course, 2-Hour Live Virtual Group Q+A with Kelly, & Access to all speakers on Friday, Saturday, and Sunday.

What You Get:

1. Online Beginners Certification Course (valued at $1997)

2. 2-Hour Live Virtual Group Training Q+A with Kelly (valued at $500)

3. Day 1: Sunless Sponsors

4. Day 2: Sunless Technique Day

5. Day 3: Sunless Marketing/Mindset Day

6. SHIMMER SWAG BAG (valued at $200+)

Shimmer Ticket Pay in Full HERE>>>

Purchase Shimmer Payment Plan HERE>>>

💛 Gold Ticket - 5 Payments of $720

The Premium Package that gives you access to the Online Master's Certification Course (Valued at $2997) + Contouring Certification Course (Valued at $497) and access to all speakers on Friday, Saturday, and Sunday.

What You Get:

1. Immediate Access to Online Master's Certification Course (valued at $2997)

2. Immediate Access to Online Contouring Certification Course (valued at $497)

3. Day 1: Sunless Sponsors

4. Day 2: Sunless Technique Day

5. Day 3: Sunless Marketing/Mindset Day

6. GOLD SWAG BAG (valued at $300+)

Gold Ticket Pay in Full HERE>>>

Purchase Gold Payment Plan HERE>>>

💫 VIP Ticket - 5 Payments of $1,160

The VIP Package gives you access to the Online Teacher Training Certification (Includes 60-Day 1:1 Coaching) and access to all speakers on Friday, Saturday, and Sunday. 

What You Get:

1. Immediate Access to Online Teacher Training Certification + 60-Day 1:1 Coaching w/Kelly Callaghan (valued at $4997)

2. Day 1: Sunless Sponsors

3. Day 2: Sunless Technique Day

4. Day 3: Sunless Marketing/Mindset Day

5. LIFETIME ACCESS TO SLAY THE SPRAY 2022, 2023 AND 2024 RECORDINGS

6. VIP SWAG BAG (valued at $400+)

VIP Ticket Pay in Full HERE>>>

Purchase VIP Payment Plan HERE>>>

Are you ready to build a 6-figure sunless powerhouse?! Join thousands of women who have trusted Spray Tan Class in helping guide them to creating the beauty biz and life they crave! Get your Slay the Spray ticket HERE!

We can’t wait to see you this September 20-22nd, queen!

Xo,

Kelly

Getting started down your journey as a sunless entrepreneur is like navigating uncharted waters—exciting, exhilarating, and, at times, downright daunting. From the thrill of launching your own business to the challenges of growth and expansion, every step comes with its own set of highs and lows. However, with the right guidance and knowledge, you can steer clear of common pitfalls and chart a course that is sure to be full of sunless business success. In this blog post, we'll shed light on some common beauty biz mistakes that business owners may be subject to while building the spray tan biz of their dreams and how you can avoid them.

Business Etiquette

In the fast-paced world of social media and digital marketing, it's easy to get caught up in the allure of sharing captivating content. Taking inspiration from other pieces of content or business owners to come up with ideas for your own business is common. However, it's essential to remember that every piece of content that you find inspiring has a creator behind it who deserves credit. One of the most common mistakes in the beauty industry is reposting someone else's work without acknowledging the original creator. Instead of falling into this trap, make sure to always give credit where credit is due. Whether it's through tags, mentions, or proper attributions, showing respect for fellow creators not only fosters a sense of community but also protects your reputation as a professional.

Business Protection

Starting a beauty business involves so much more than the actual services you’re providing to your clients. As you continue to grow your business, it's imperative to prioritize the protection of your business assets and property. For example, any type of content you create that showcases your work through photos, videos should include a contract that allows you to obtain proper consent from those involved in the creation of this material. Neglecting to secure release forms from models or clients can lead to legal complications and tarnish your brand's integrity. To avoid this common business mistake, always ensure that you have clear, written agreements in place that outline the permitted use of content for marketing purposes. By taking proactive steps to protect your business interests, you can safeguard your reputation and build trust with your audience.

The key to success in your beauty biz lies in continuous learning and growth. Embrace every opportunity to expand your knowledge and refine your skills, whether through formal training programs or informal networking opportunities. By staying curious, adaptable, and open-minded, you can navigate the ever-evolving landscape of the sunless industry with confidence and resilience.

At Spray Tan Class, we're committed to empowering aspiring beauty entrepreneurs with the tools and resources they need to thrive. If you're ready to take the first step towards building a successful spray tan business, don't hesitate to reach out. Visit our website to receive a FREE spray tan training that will set you on the path to success.

Remember, the road to success may be paved with challenges, but with determination, dedication, and the right support system, you can overcome any obstacle and achieve your dreams in your spray tan biz. Here's to a future filled with growth, prosperity, and endless possibilities! 

Xo,

Kelly

For spray tan artists who are just starting out, maneuvering the sea of sunless products and solutions can feel overwhelming! There’s a massive variety of professional options to choose from and every brand has different bases, types and ranges of solutions to suit your artistic needs. However, the most important question you should ask yourself when deciding which sunless solutions to invest in for your clients is, “is this a HIGH QUALITY sunless solution option?” As a Glow Boss with 10 years of spray tan experience under my belt, I've learned the hard way that the choice of spray tan products can make or break the client experience. Your clients' skin and results may suffer if you're not investing in premium quality sunless products that benefit the health of their skin. The fact is - choosing a spray tan solution should not just be about achieving a certain tan-like appearance. It should be about elevating the vibrancy and radiance of your client’s skin for a sun-kissed glow that is long-lasting and natural looking. 

Let's dive into the pitfalls that come from using low-quality spray tan solutions that can be detrimental to your clients' skin through three key issues:

Skin Irritation

Choosing products specifically formulated with skin-loving ingredients is an essential component to achieving five star sunless results. If you’re not using solutions that are formulated with skin nourishment and revitalization in mind, you run the risk of subjecting your clients to uncomfortable skin irritation. The journey to a flawless tan should be an experience that makes you clients feel pampered, not a source of discomfort. We must take the job of dealing with our client’s skin, the largest organ on their body, very seriously! This comes with being knowledgeable on which options will benefit skin health overall.

Unnatural Results

The spray tan scenario your clients have nightmares about: turning orange! Low-quality solutions often lack the versatility needed to cater to a variety of skin types and tones, resulting in unnatural and undesirable outcomes, such as pulling orange. As professionals, we must strive for tans that enhance the natural skin tones of our clients for results that mimic tans that come directly from the sun. The results your clients receive from their sunless tanning session should be mistakable for the real thing - that’s the goal! In order to achieve that goal for a range of different clients, we must use professional solutions that include ingredients that hydrate the skin while tanning. 

Lack-luster Ingredients

As stated above, the solutions you use should hydrate and nourish while tanning the skin! Cheap solutions are notorious for being formulated with low grade ingredients that fail to go the extra mile in hydrating the skin during the sunless tanning process. The consequence? Patchy or uneven results that fall short of the radiant perfection clients seek. If your clients are constantly complaining about their spray tan not lasting long enough or are experiencing splotchy fading, their skin is not being provided with enough hydration or moisture to create a canvas that allows for long lasting results. Due to the active ingredient in all sunless solutions, DHA, being drying to the skin already, the sunless solutions you use should have high quality skin nourishing ingredients formulated within them to counteract that dryness for premium results your clients can’t resist. 

If you’re feeling even more overwhelmed with having to research thousands of brands to find one that truly offers premium results, fear not fellow Glow Bosses! X-Tan Sunless has entered the chat. When using X-Tan Sunless, you can be sure that your clients will experience flawless, sun-kissed results without compromising their skin health! Our spray tan solutions are meticulously crafted with skin-loving, high-quality ingredients that leave your clients soft, smooth and naturally glowing. When you choose X-Tan Sunless, you can be sure that you won’t make the same mistakes I did at the beginning of my spray tan biz career.

Why choose X-Tan Sunless?

• High-quality ingredients that nourish the skin.

• Formulas tailored for a variety of skin types & tones.

• Results that are consistently beautiful, never unnatural.

Ready to take your sunless tanning game to new heights?  Head to xtansunless.com and explore our premium sunless options, meticulously designed for professionals by professionals. Don't settle for less when you can offer your clients the best in sunless tanning!

Xo,

Kelly

Within the world of sunless tanning, the ongoing discussion among artists revolves around which option is best when it comes to protecting your client’s feet during their spray tan appointment. Various methods, such as sticky feet, craft paper, or a towel, have pros and cons that you've likely considered. So, the question arises – which option should you choose? Regardless of your chosen method to protect clients' feet, the objective remains the same: ensuring a flawless tanning application while still offering a high quality client experience and result. When aiming to create an atmosphere of luxury tanning, we can't help but speak to the benefits of using the X-Tan Sunless Sticky Feet as an element that enhances each client's overall experience with your business.

Let's address the topic of controversy surrounding sticky feet. Opinions vary, but here's the insight: for a truly luxurious experience, opting for X-Tan Sunless Sticky Feet should be a clear preference among artists aiming to stand out. While alternatives like craft paper may serve their purpose in keeping the soles of your client’s feet free of any sunless solution, they lack the luxurious touch that sticky feet provide. X-Tan Sunless Sticky Feet not only shields your client's soles from discoloration, but also fosters a sense of professionalism, setting the stage for a session that leaves a lasting impression.

As you may already know, all sticky feet are not created equal! This is one aspect of introducing X-Tan Sunless Sticky Feet in your business that creates such a game-changing experience for your clients. Crafted with clients and spray tan artists in mind, The X-Tan Sticky Feet feature a two-piece adhesive design, positioned on the top and bottom of the foot. If you’ve used different sticky feet in the past that have adhesive covering the entire surface of the foot, you'll understand – this is notably more comfortable for the clients when the sticky feet are removed at the end of their appointment. With this choice, concerns about creating an intense level of exfoliation that feels like the soles of the feet are being ripped off is no longer a worry (if you know, you know)!

Why does it matter which foot protection option you choose? In the sunless tanning world as a service provider and business owner, every detail counts. X-Tan Sunless Sticky Feet not only offers superior protection but elevates the overall client experience. While some artists seek cost-cutting alternatives, such as craft paper, our opinion is that opting for sticky feet creates favorable results that surpass the small investment needed to incorporate them into your business.

What's even better is that acquiring these luxury essentials is effortless! X-Tan Sunless has simplified the process, allowing you to order directly from the official website at xtansunless.com or conveniently through Amazon. So, why wait? Seize the opportunity to transform your client's tanning session into an experience they can’t wait to tell all their friends about. Elevate your business with X-Tan Sunless Sticky Feet, ensuring every tan exudes a touch of luxury. 

Xo,

Kelly

In the world of spray tanning, passion and dedication are essential ingredients for success. However, as business owners, it's crucial to pay attention to our numbers to ensure sustainable growth as we continue down the path of reaching bigger goals. Unfortunately, being a spray tan beauty boss doesn’t only involve being fabulously talented at your craft. We must also put on our business hats and understand where our money is flowing. It’s not enough to bring in a certain dollar amount, knowing your numbers also relates to understanding your profits. At the end of the day, the profit your business is able to retain is going to be the true sign of growth that will allow you to achieve the financial freedom you crave. If you're eager to boost your earnings in 2024, here are three valuable tips for spray tan artists looking to make waves in their businesses:

• Spray Tan Certification: Elevate Your Expertise

Whether you're a seasoned professional or just starting out, investing in a reputable spray tan certification course is key. Choose a program that focuses on high-end, luxury techniques, enabling you to offer premium services and command higher prices. Choosing to continue your education with a training program that is set up to guide you through the ways you can make more money isn’t just an expense, it’s an investment in leveling up your skills to stand out in the competitive sunless industry. Your dream clients who are willing to pay top dollar for a quality service are seeking out educated and knowledgeable professionals that they can trust. Through investing in your skill, you’re able to bring expert level results to those clients who are eager to pay a premium for your services. 

• Maximize Profits: Know Your Numbers

Success isn't just about making money; it's about increasing profits year after year. Understand your financial metrics to identify which areas have awarded you the most profit and which areas of your business are not contributing to your financial goals. By maximizing profits, you not only enhance your income but also create opportunities for expanding your spray tanning business. If you aren’t sure how to calculate your profit, take your net income and subtract your expenses. If this number is in the red, it’s time to get to work to figure out how you can either bring in more money or cut expenses in order to increase your profits over time. As much as we love what we do, it's time to understand our cash flow and turn our passion into a lucrative venture.

• Become a Spray Tan Trainer: Share Your Success

Imagine not only achieving success, but also becoming a mentor for aspiring spray tan artists. By becoming a certified spray tan trainer, you can generate income by sharing your expertise. Think back on the beginning of your journey as a new spray tan business owner and how badly you wanted to achieve the level of success that you saw other artists around you reaching. When you decide to take on the role of a spray tan trainer, you have the opportunity to guide other biz owners in the methods that led to your success, positioning yourself as the go-to person in your town for creating a luxury sunless business. This not only benefits your students but also establishes your authority in the industry, allowing you to earn up to $1,500 for every student who enrolls in your training course. 

As you embark on your journey to make more money in spray tanning this year, remember that success is a combination of skill, strategy, and sharing your knowledge. Whether through certification, financial literacy, or becoming a mentor, take the steps that align with your goals. Let Spray Tan Class be your guide to implementing these strategies and unlocking the full potential of your spray tanning business. Register for one of our internationally accredited spray tan certifications today at spraytanclass.com and elevate your success in the sunless industry!

Xo,

Kelly

Welcome to the world of spray tan body contouring, where you’re able to provide clients with a rave worthy, sought-after sunless service that will have them feeling like the ultimate glowing goddess. In the Spray Tan Class Master’s Spray Tan Certification Course, students are able to take a deep dive into the world of body contouring and get expert education on how to create a jaw dropping transformation that elevates your sunless business above all the rest. The Body Contouring lesson goes over each section of the body, instructing artists on how they can apply a contour technique to naturally sculpt and define every client’s body. In this article we are focusing on serving a flawlessly sculpted FACE! As Glow Bosses, you know the power of offering add-on services in your sunless biz that clients can’t pass up. Face contouring is the secret ingredient to your service menu that takes your skills to the next level and helps bring in more income to your spray tan biz.

Now is the time to unlock the secrets of face contouring! In our Master's Certification, we spill the tea on spray tan contouring, revealing the keys to perfecting a sculpted face for your clients. Here's a sneak peek at what you'll learn:

Sky High Cheekbones

All clients love the look of sculpted, high cheekbones that creates a slimmer appearance to the face. Adding a contour shade to the sides of the face to enhance and lift the appearance of the cheekbones can easily be added to each client’s service by doing these simple steps:

•  Instruct your client to turn their head to either side.
• Have the client suck  in their cheeks
• On each side of the face, add the contour shade to the hallows of the cheek, creating a subtle shadow from the middle of ear and tracing down through the apples of the cheeks

The Sculpted Jawline 

With face contouring you’re able to create the illusion of a strong, sculpted jawline with a bit of shading and skill. To create the perfect jawline contour, use your contour gun and follow these few steps:

• Have the client tilt their chin up
• Add contour shade directly under the chin and jawline
• Watch as the lower face magically becomes more defined and sculpted

Minimize the Forehead

The incredible thing about contouring is the way that you’re able to shift the appearance of your client’s features. Adding a darker contour shade to certain areas will allow these features to look smaller or less prominent. Here’s how this technique works when it comes to the forehead:

• Pull your gun further away from the face for a less concentrated stream of solution 
• Use the contour gun to spray in circular motions, evenly applying the solution near the hairline 

The Perfect Button Nose

The technique of face contouring is the key to getting a non-surgical nose job within minutes. Creating shadows on the sides of the nose allows the nose to appear slimmer or shorter. As the artist, you can use your contour gun to lightly add the contour shade to either side of the nose for a slimming effect and to the end of the nose to create the appearance of a shorter nose.

Business Tip: Boost Your Revenue with Facial Contouring:

To maximize your revenue, consider offering facial contouring as a stand-alone add-on service for an additional charge (for example, $5 extra). It's a small investment that brings significant value to your clients and your business. This is the perfect boost for clients who want to wake up feeling effortlessly sculpted without the need for any makeup and is especially perfect for bridal clients who want to radiate confidence on their special day.

Elevate your sunless business by diving into the world of spray tan face contouring! Our Master's Course is your gateway to mastering the art of sculpting and enhancing facial features. Schedule a call with one of Spray Tan Class Student Coordinators today to embark on this transformative journey today so you can be on your way providing clients with a service that allows them to experience the magic of feeling flawlessly sculpted! 

Xo,

Kelly

In the dynamic world of sunless tanning, choosing between a rapid or 8-hour solution can be a dilemma. However, the answer lies not in picking one over the other, but in embracing both for a versatile approach to meet the diverse needs of your clients. We will dive into the benefits of choosing to offer a rapid tan option in your sunless biz, however, we must first note that if you’re a spray tan artist that only offers rapid solutions, it’s time to rethink that decision! Let’s take a look at why it’s important to offer rapid and standard 8-hour solutions to your clients.

Why Choose Both?

While a rapid solution offers the convenience of an earlier rinse time, it may not suit clients with busy schedules or limited opportunities for rinsing within 2-4 hours. For example, say you have a client who has a skin type of 1 or 2 on the Fitzpatrick Scale and they come to see you to get sun-kissed on their lunch break. If you only have a rapid rinse solution available to use, your client is going to go back to work, potentially have to pick up the kids from school or run errands after work which means they will be leaving their tan on for 4+ hours without rinsing. When clients don’t rinse at the recommended time, especially when using a rapid, the risk of over development and pulling orange greatly increases. As the trusted Glow Giver for your clients, providing options that cater to their lifestyles and desired outcomes is essential.

The Advantages of Offering a Rapid Rinse

Now that we’ve prefaced this to showcase the importance of differentiating your solution offerings with the 8-hour sunless solution of your choice to add versatility, customization and the best results possible for clients, let’s have an overview of why it’s advantageous of you to offer a rapid rinse solution along side your standard 8-hour solution to your clients. For sunless artists navigating the sea of options in the industry, the rapid tan oftentimes comes as a game-changer to client satisfaction, convenience, and even the potential to earn additional income for your business. Here's why incorporating rapid tans into your service menu is beneficial to the client experience:

1. Convenience for Clients: Rapid tans spare clients the traditional 8-12 hours wait before rinsing, offering a more flexible and convenient option. With a rapid solution, clients only have to wait 2-4 hours to do their initial rinse.
2. The Busy Client’s Go-To: Many of your clients are moms and career women who have a lot on their plate. These clients with hectic schedules are more willing to pay for the convenience of a rapid tan because it allows them to go on about their day without having to worry about smudging their tan while checking off their to-do list. 
3. Upsell Opportunities: Strategic service menu planning allows you to effortlessly upsell rapid tans, boosting your average sale amount. Due to the price of rapid solutions typically being more than 8-hour when bought from a supplier, you have the opportunity to also price your rapid rinse option higher to your clients. Many spray tan artists will bump the price of their rapid option around $10. Therefore, when you come across a client that would benefit from the advantages of using a rapid rinse, you can upsell this option to them and bring in more revenue to your business.

Here’s a few scenarios that allow rapid rinse solutions to steal the show when it comes to comfortability, convenience and overall client experience:

• Sleeping in bronzer is no longer an issue when it comes to a rapid rinse spray tan. Clients can rinse before bed and not have to worry about smudging or transferring their tan overnight. Not to mention, clients who are worried about getting spray tan on their sheets will love this option!
• As we mentioned previously, clients with busy schedules can rinse and go on about their day without having to worry about messing up their tan. The busy ladies don’t have time to sit around and marinate for 8-12 hours and with a rapid tan, they don’t have to!
• Clients who book an early morning appointment with a standard solution would have to go on about their day wearing their fresh bronzer. When choosing a rapid rinse, clients can avoid that sticky or uncomfortable feeling while developing.

Obsidian Sunless Dark/Rapid: The Most Versatile Solution

With countless brands offering rapid rinse solutions, Obsidian Sunless Dark/Rapid stands out as a versatile choice simplifying the life of sunless artists. Serving as both a rapid tanning and classic solution, it ensures flexibility in your business and for your clients, putting it at the top of the list of favorite sunless solutions amongst X-Tan artists. X-Tan Sunless understands the needs of spray tan artists aiming to create a five-star luxury experience for their clients. Offering premium sunless solution options suitable for all skin types, X-Tan Sunless empowers you to deliver exceptional results for each and every client that walks through your door.

Ready to elevate your sunless business? Discover more about Obsidian Sunless Dark/Rapid by visiting the X-Tan Sunless website. For personal instruction on becoming an Obsidian pro and delivering stellar results to your clients, head over to Spray Tan Class on Youtube!

Xo,

Kelly

The beginning to a new year can feel like a brand new chapter, a fresh slate and a time where we can reevaluate the goals we have for our lives and business. You may find yourself diving deeper into time spent planning and reflecting on the past year in order to develop strategies to come closer to old and new goals you have set forth for 2024. The beginning of the year is a great time to outline the objectives you have that will shape the trajectory of your business going forward. It’s important to remember that the key to unlocking more growth in 2024 is the emphasis put into your marketing efforts. As talented of an artist that you may be, marketing is the backbone of any flourishing business. Join us as we uncover the different strategies that can be used to reach bigger goals in 2024.

Marketing With Video

We are all well aware of the rise in popularity of Instagram Reels and TikTok videos. This is a great example of how video marketing has grown exponentially through the last several years. We can expect in 2024 that this trend will only increase, making it a great strategy to incorporate into your marketing efforts this year. One of the reasons that video content has gained such popularity is because of the ability for it to be used to build relationships with audiences. When introducing video content into your marketing strategies, outlets such as Live Video on Facebook and Instagram can allow you to build more authenticity into your brand. Short-form videos through Reels, as we mentioned before, have become an audience favorite on Instagram. This type of video content allows business owners to capture the attention of their audience in a way that resonates with their ideal client, leaving a lasting impression that prompts them to keep up with new content and follow along with their page.

The Collaborative Effort of User-Generated Content

Although creating content ourselves allows us to be in full control of the message we send out to our audience, leveraging the voices of our community and past clients has shown to be a great asset in spreading word of mouth, growing a more vast network and gaining more business. Make 2024 the year that you create space for user generated content through cultivating genuine reviews and testimonials. Your audience is more likely to grow more trust with your brand if they are able to read and hear positive feedback from others, even if this feedback is from a stranger. Another avenue for incorporating user-generated content into your marketing strategy for 2024 is through collaborations with micro-influencers. Due to the larger audiences that many of these micro-influencers have, you’re able to amplify the amount of new eyes from potential clients that will fall onto your brand. This two-way dialogue not only nurtures trust but also broadens your business reach through authentic stories shared by members in your community.

Beauty Business Collaboration

Relationship building is the heartbeat of business growth. This year, aim your focus on  collaborations with other women and business owners in your community who have similar ideal clients as you. By forging connections with other businesses, you create the opportunity to expand your network while allowing all parties involved to reap the benefits. Remember the power of collaboration over competition! By welcoming in these new relationships, you’re allowing your brand to get into the circles of new potential clients which can foster more growth for your business in a shorter amount of time.

Developing Your Personal Brand

One of the ways I was able to grow my business so quickly when I first launched my mobile spray tan company was through personal branding. I wasn’t afraid to step out of my comfort zone, be vulnerable and tell my story. This allowed so many other women who were in similar positions as me to connect and grow trust in my brand. In 2024, you have the opportunity to use personal branding within your business to help cultivate deeper relationships with your  audience through relatable content. This content doesn't even always have to be business related! Show the behind the scenes of your life and what makes you, YOU! We mentioned previously how beneficial the use of video content can be for relationship building in your brand. Utilizing video in collaboration with personal branding allows even greater connection to take place and builds a solid foundation for the know-like-trust factor.

Although we are just getting started with our 2024 goals, setting a plan now will allow you to get closer to your goals throughout the duration of the next 12 months. Through the use of video content, developing collaborations, and presenting more authenticity in your brand, we wish you a chapter of incredible expansion in your business throughout this new year. Spray Tan Class is here to guide you through the journey of your business growth. Make sure to set up a discovery call today to see what resources are available to help you accomplish your specific biz goals for 2024! Here's to a year of thriving sunless success!

Xo,

Kelly

Choosing a career path that not only aligns with your passion for beauty but also allows you to positively impact others can be rare mix. Being a spray tan trainer is one those rare opportunities that offers a host of benefits that go far just teaching others to give the gift of glow. If you’ve gotten  years of spray tanning experience under your belt, perfected your technique,  made a name as the go-to sunless artist in your town, and taken allllll the trainings & certifications, becoming a spray tan trainer is the perfect way to step into a new level of your sunless business. Let's dive into the radiant world of spray tan training and explore all the advantages that come with expanding your busines into this realm of your spray tanning journey. 

Expertise Mastery

As a spray tan trainer, you’re known as a master of your craft. You’ve spent years diving deep into the art and science of sunless tanning, continually refining your skills and staying on top of the latest trends and innovations in the sunless industry. This expertise not only enhances your personal skill set but also positions you as a trusted authority in the field. In an industry that evolves rapidly, staying on top of trends is crucial. As a spray tan artist who’s a veteran in your profession, you've worked hard to learn all about the latest products, techniques, and preferences in sunless tanning. This not only keeps your knowledge current but also positions you as an industry leader who can guide others through the ever-changing landscape of sunless trends.

Empowering Others

Few things are as rewarding or empowering than guiding others to the level of success you’ve been able to achieve within your own sunless business. As a spray tan trainer, you have the privilege of sharing your knowledge and experience with aspiring technicians, witnessing their growth, enhancing their confidence, and giving them the blueprint to success as they perfect the art of spray tanning. Expanding your expertise into training others to accomplish their biggest goals as a glow-giver is a truly one of the most fulfilling avenues you can venture into when growing your career.

Flexible Schedule

When you started your entrepreneurial journey as the designated sunless sister in your town, you more than likely craved freedom and flexibility in your schedule. Looking back on being a beginning sunless biz babe, you may recall how difficult it can be to grow your clientele and achieve the financial goals that allow you to have the flexibility you dream of. This experience allows you to connect with the students you teach when showing them how they can grow a successful business that awards them that same freedom they’re chasing. Not only that, but there’s a new level of flexibility that comes from being a spray tan trainer. Whether you choose to work independently, for a beauty school, or offer workshops and seminars, you have the freedom to design a schedule that suits your lifestyle. 

Financial Rewards

The demand for skilled spray tan technicians is on the rise! There may be plenty of spray tan certification courses available on the market, but the quality and education included in most of these trainings are lacking. As a trainer, you play a vital role in meeting the demand to offer up-to-date information on sunless science, skin types and product knowledge that can be rare to find within a training course. Offering a quality training course not only allows you to position yourself as an expert in your field, but it also produces the ability to earn substantial  financial rewards as this expertise becomes sought after. Whether you choose to train individuals, lead workshops, or collaborate with beauty schools, the potential for financial success is a notable perk of being a spray tan trainer. Creating spray tanning certification courses and offering 1:1 student training provides you the opportunity to work less hours while making more money as well, due to the running rate for quality sunless training can be priced at around $1,500 per student. 

Becoming a spray tan trainer is more than just a choice to levelup your career; it's a radiant journey filled with personal and professional benefits. From mastering your craft to empowering others and enjoying a flexible schedule, this profession offers a unique blend of passion and practicality. If you’re a spray tan artist that has invested the time, energy & money into being a master of their craft and become someone that other beginner artists look up to, it may just be time to step into this new role as a spray tan artist!

Here’s the thing, the years of investing into your knowledge and sunless education is worth far MORE than you probably even realize! There are sunless biz owners who are just starting out in the industry & at a place in their life that you were once at who want to be where YOU are - a successful, booked & busy spray tan artist. So, whether you have already started a training program, but want to attract more of your dream students, while charging MORE or you’re ready to put a training program together, but don’t know where to start, the Spray Tan Class Teacher Training Certification is your ticket to making more money in 2024, glow boss. To learn more about the Spray Tan Teacher Training program, get on a call with one of our student success coordinators today!

Xo,

Kelly

Spray tanning isn't just a beauty trend; it's a booming billion dollar industry that offers skilled professionals the opportunity to turn their passion for bronzed perfection into a lucrative career. If you're considering becoming a spray tan artist, you might be curious about the earning potential in the sunless tanning realm. It might surprise you to learn that spray tanning has one of the largest profit margins in the beauty industry. With the flexibility in business models that spray tanning offers, sunless business owners have the option to create a business that has low overhead and expenses, creating even more profits for artists. Let's dive into the factors that contribute to the financial success that spray tan artists can look forward to creating when building their sunless business. 

Client Base and Demand

The key to financial success as a spray tan artist lies in building and growing a loyal client base. The demand for spray tanning services has been on the rise as people seek safer alternatives to traditional tanning methods through UV tanning from the sun or in tanning beds. Establishing a reputation for delivering flawless, natural-looking tans can lead to repeat business and positive word-of-mouth referrals. The more your clientele grows, the more services you’re able to perform each day and each week, allowing you to increase your revenue and profits.

Pricing Strategy

Determining your pricing strategy will also determine the amount of profits that can be earned per appointment. Thinking about factors such as your location, the quality of your service, expertise, and the exclusivity of your studio can influence how much you can charge for a session. The type of clientele you want to attract will also affect the price point you set your services at. More affluent areas that have clients who are looking for a luxury service are typically willing to pay more for a spray tan than clients in smaller rural towns where there isn’t as much of a demand. 

Skill and Expertise

Investing time in perfecting your spray tanning technique and staying updated on industry trends through continued education can set you apart from the competition. Clients are willing to pay a premium price for the assurance of a skilled and knowledgeable spray tan artist. 

Business Model: Mobile vs. Studio

Decide whether you want to operate as a mobile spray tan artist, offering on-location services, or if you prefer a studio setup. Each model comes with its own set of pros and cons, including overhead costs, convenience for clients, and potential for reaching a broader audience. Since a mobile service is typically seen as a more luxurious and premium option, this service can be priced higher than studio tans. As mentioned previously, pricing will be determined by location and demand, but you can expect the average pricing for a studio tan to be around $60. Artists can also choose to do in-studio tans from a home studio, where they might price their services at slightly below a studio tan at about $50 per service. If you choose to be a mobile artist, you can offer luxury pricing at around $75 per tan.

Marketing and Branding

Effectively marketing your spray tanning services is essential to creating the type of brand that aligns with the pricing structure you choose. Utilize social media platforms, create a professional website, and engage with your community to increase visibility. Positive online reviews and before-and-after photos can significantly impact your reputation and attract new clients. The type of brand that you decide to build will be what attracts the type of clientele you hope to service. If you brand your business to be a luxury spot for sunless tanning, you will bring in more clients who are expecting to pay a premium price for their service. 

Adaptability and Innovation

The growth should never stop! The sunless industry has made leaps and bounds from the days when spray tanning first became popular allowing it to continue to evolve and grow. It’s important to stay adaptable to industry changes by continuously enhancing your services, introducing, research and testing new tanning solutions, and learning new techniques that help you stand out amongst the crowd.

While individual earnings can vary, many successful spray tan artists report significant income potential. The combination of a growing demand for sunless tanning, strategic pricing decisions and staying committed to providing a five star sunless experience gives you the opportunity to build a flourishing sunless career as a spray tan artist. To put the amount of profit into perspective, let’s go over a hypothetical scenario so that you can get an overview of the numbers you could be working with once you start your sunless business journey.

SPRAY TAN ARTIST EARNINGS POTENTIAL CHART

Taking into consideration the amount of earnings spray tan business owners typically make averaging at around $68 with the average cost of a single spray tan being around $4-$7, artists can expect to profit around $63 per appointment. When adding in any upsells, retail or tips included, a single spray tan may profit up to $70 on average. Since spray tanning is a relatively quick service, each appointment will last around 15-20 minutes. With an average profit of $70, artists can expect to bring in close to $1,700 a week by just spraying 5 clients a day! This means that with dedication and a passion for the art of bronzing, you have the potential to turn your spray tan studio into a thriving and profitable venture. If you’re ready to get started down the path of turning passion into profit, make sure to schedule a free discovery call today to learn about which Spray Tan Class resources will best fit your business goals! 

Xo,

Kelly