A seasoned brand marketing and digital sales strategist, with over 20 years international experience. Trained to create demand and build strong brands for businesses operating in a variety of industries. MBA in Marketing and eCommerce as well as Digital Marketing Certifications from top-tier business schools in Canada, I enjoy a unique blend of high profile multinational client and agency side leadership expertise.
Results oriented, my key competencies include planning of business-aligned marketing roadmaps, and leading cross-functional teams towards the formulation, execution and tracking of digital transformation and integrated brand marketing strategies.
Credible decision maker and natural leader, mentor and coach. Very high work ethics and energetic self-starter with a high drive to succeed. Superior analytical, planning, entrepreneurial, organizational, and creative problem solving skills.
Launched in 2007, Sama was the first low-cost airline company in the Middle East. With an aggressive integrated and digital go-to-market strategy, in 6 months we succeeded in building 29% unprompted recall, 72% likeability and exceeded sales conversion KPI with 30% of total bookings conducted on digital channels. Won the prestigious GEMAS Effectiveness 2008 "Best New Brand Launch Award" in Dubai.
