Valerie Anne Prillard-Ramesan
Marketing Technologist
Digital marketing, contextual marketing
Social media marketing, SEO
Digital commerce, CX
Marketing Technologist (Free lancer)
2 Digital consulting LLC
Since 2015
Freelancer
Montreal
Canada - Québec
- Assist hotel & restaurant groups in achieving digital transformation and becoming customer-centric.
- Build connected customer experiences to create seamless connection between digital and brick-and-mortar.
- Assess competitive analysis and defined target audience to build digital marketing strategy roadmap.
- Lead Social Media team to build brand reputation.
- Develop content marketing & SEO (French & English).
- Train and coach Revenue, Sales, Marketing & Community managers.
- Assess brand digital marketing maturity (Sitecore Customer Experience Maturity Model) to drive performance improvement.
- Concept design of Ecommerce sites to entice the new customer experience (responsive design/mobile/Sitecore experience management platform/Wordpress/Drupal).
Detailed Description
- Defined digital commerce & CRM vendors, mobile platforms/applications, social media platforms for voice ordering and future technologies.
- Build customer journeys & concept design of E-commerce sites to entice the new customer experience (responsive design/mobile).
- Assessed competitive analysis and defined target audience to build digital marketing strategy roadmap.
- Prepared RFP and vendors selection process.
- Implemented CRM & Marketing automation for personalization.
- Led Social Media team of 15+ experts to build brand reputation for a Health & Spa Resort.
- Managed UX, project managers, booking engine & DB developers and other external agencies (SEM, SEO, Media).
- Developed contests & surveys to qualify database.
Company Description
2 Digital consulting is specialized in digital marketing for the hospitality industry.
Company website
