Responsible for the establishment of a new business segment for Miele laundry finish products
Led a product relaunch by coordinating a team of designers, engineers, controller, product trainer and advertising specialists
Planned and led interdisciplinary idea workshops for a new product line
Created and implemented new global marketing and training concepts
Selected, trained, supervised and motivated a group of expert advisors for product presentations at the point of sales in domestic trade
Successfully initiated marketing activities in international subsidiaries and raised in-house awareness for the product range by performing national and international staff information events and product presentations
Planned, organized and oversaw the production of an international marketing and training video for Miele rotary ironers
Performed market and competitive analyses, customer surveys, visits to trade fairs and store checks and carrying out specific product tests
