▪ 10+ years experience in top U.S. and Canadian wine markets, working with coveted brands like Romanee Conti, Leflaive, Biondi Santi, Familia Torres, Kracher, Schramsberg, Rombauer and more. ▪ Proven track record of reliable sales performances and consistently exceeded company goals. ▪ Highly skilled in leading market strategies, managing A&P budgets, and building valuable customer relationships.
Managed the entire Terlato Wines CRU Collection portfolio which includes fine and rare wines, within the East Coast of the U.S..
Provided leadership and training for district managers and distributors’ sales forces across 20+ states
Responsible for all individual State financials, allocations, budgets, distribution plans, depletions, pricing, and profit analysis
Drove the decision process to execute the plan and meet division objectives and business annual budgets
Hand sold to targeted accounts and creating professional relationships with those key targeted accounts in the territory (high end focus)
Developed market plans and programming with distributor partners
Managed the execution of standards within the distributor partners, including holding the distributor accountable to meet goals and implement market plans effectively
Managed P&L to ensure sales and financial goals are met
Developed, implemented and managed the brand programs and positioning
Ensured proper brand positioning, creativity, and tactical brand plans are prepared
Conducted specialty wine tastings, events, sponsorships, promotional activities, wait staff training and education and trade shows
