Dynamic professional with over twenty years of demonstrated leadership and expertise in business development, specializing in the successful management of large-scale, cross-functional projects. Adept at developing design strategies and visionary approaches that drive innovation and enhance user experience. Possess strong management and relationship-building skills, complemented by a keen ability to solve complex problems across diverse corporate processes. Proven track record in evaluating business opportunities and effectively driving operational strategies, including digital transformation initiatives, to achieve organizational goals and elevate overall performance.
Worked with: PIF, NEOM, KAFD, Ministry of Health, Ministry of Education, Ministry of Municipal and Rural Affairs and Housing
Duties >>> • Government Relations: Lead the engagement with various government bodies, ensuring that the company's offerings meet the specific needs and objectives of each entity. Serve as the primary point of contact, building strong partnerships based on trust and collaboration. • Strategic Solution Development: Responsible for conceptualizing and proposing technological solutions tailored to the unique challenges faced by government departments. This includes identifying opportunities for digital transformation and enhancing operational efficiency.
Key Achievements >>> • For the Ministry of Health, Lead initiatives to develop smart solutions for the Diseases Department, focusing on analysing consumer behaviour to promote healthy food choices among the population. This involves integrating data analytics to provide actionable insights that guide public health initiatives. • For the Ministry of Municipal and Rural Affairs and Housing, lead initiatives to develop smart solutions for monitoring the complete food supply chain from restaurants. This proactive approach aims to prevent food safety issues, including poisoning cases, by ensuring compliance and quality control. • For the Ministry of Education, lead initiatives to develop smart solutions to manage school canteens effectively. This includes developing payment systems for parents to encourage healthy eating habits among children while minimising cash transactions. • For the Public Investment Fund, collaborate to design smart solutions that enhance the safety and health standards within the food and beverage sector, ensuring secure retail environments that promote public health. • For NEOM, we have signed a mutual NDA with TOPIAN, NEOM's food company, to collaborate on smart data management solutions to transform the global food system. • For KAFD, we have signed an MOU to develop a proof of concept for a reboot initiative. This collaboration aims to explore innovative strategies and solutions to enhance the project’s efficiency and performance, aligning with KAFD’s long-term goals for modernisation and sustainability.
