About Me

Expert in Management within Marketing and Commerce in France and Internationally. Strategic vision and a sense of innovation.

Expertise in managing, creating, and overseeing action plans and budgets (>€4M), conducting forecasts, managing and monitoring relationships with key accounts, and leading projects.

Specialist in designing and implementing innovative and effective strategies as well as commercial policies.

Expert in operational marketing, digital marketing, and strategic marketing, focused on the industrial and residential/small tertiary sectors.

Experience in national and international sales in the industrial sector and in sales/prescription for building construction.

Expertise in B2B and B2C professional distribution, digital marketing, online sales, merchandising plans, sales promotions, and omnichannel communication.

Member of the Management Committee, recognized for my customer orientation, organizational skills, managerial kindness, and team spirit, fostering collaboration and cohesion.

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Experiences

Management of e-KAM and Business Development Teams (7 people) / Annual preparation of commercial action plans, including budget, resources, and targeting.
Deployment of e-Commerce initiatives (B2B/B2C), monitoring traditional sales channels, coordinating external service providers, and project management / Development of commercial policies and dedicated partnership contracts / Consolidation, analysis, and presentation of performance metrics. Supervision of activities and budget management. Ensuring commercial growth through revenue and margin development. Monitoring sales activities.
Design and implement of marketing and sales strategies for e-commerce, aligned with the multichannel strategy. Collaboration with various teams in marketing, communication, and finance.
Development and retention of new distribution partners, achieving the acquisition of 15 new accounts (growth of +140% for pure players). Negotiation and account management, reporting.

Management of Marketing teams for Retail offers and customer base, B2B distribution Marketing teams, and data teams (FABDIS) & e-commerce (> 40 people) - Team engagement at 73% (compared to 49% in 2019) / Execution and deployment of the 4-year strategic Marketing plan (result: +€200M and +2 points CM). / Creation and oversight of product and service launch and development plans.
Development of annual marketing plans (budget, market analysis, launches of new offers, target identification, action plan definition, communication strategy selection, new pricing development, catalog creation, etc.). Transformation plan for sales teams; partnership management.
Formulation and implementation of digital marketing strategies aimed at enriching customer interactions, increasing traffic, optimizing user experience, and driving online sales for our partners, while improving product and customer data quality. Investment strategy by categories.

Manage, organize, and coordinate the marketing teams for customer segments and retail offers (more than 7 people)/ Establish and energize a customer-focused digital marketing culture (customer journey, NPS at 53% +6 points). Anticipate market trends and conduct benchmarking against competitors.
Manage and facilitate residential specification activities. Create a partnership for project identification / Design and monitore annual commercial action plans (define budgets, KPIs, and ROI analysis). / Set objectives and tracked results for various physical and digital communication operations/campaigns.

Manage a commercial team of Key Account Managers for national and international projects (> 5 people) and provide cross-functional management of a multidisciplinary technical-sales team (over 25 people) - act as a liaison with marketing team/ Oversee and facilitate global project team, ensuring coordination of technical decisions, pricing offers, negotiations, contractual agreements, orders, and shipping. Use digital tools / Account Development: Manage key projects and major customers (OEM & End-user large accounts).

Develop a global recovery plan (Marketing & Sales) and manage a rebranding project / Introduce new products and manage range of industrial steel enclosures/ Position product range & implement countries-specific pricing policy (pricing & inventory management) / Conduct digital sales training/ Define & develop international customization offer/ Design & create an online quoting tool/ Structure catalog & website.

Develop and monitor commercial & communication plans/ Identify, propose, and facilitate the evolution of product & service offers / Define & adapt technical and commercial range of products, services, and applications./ Create & deliver internal and external training programs/ Manage product life cycles and create commercial documentation, including specifications for digital tools.

Manage & coordinate commercial projects in collaboration with project and sales teams / Draft & develop responses and commercial proposals, ensuring follow-up on cost estimates.

Resume created on DoYouBuzz

Stephane Droxler

Sales Director / Marketing Director