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Sreeram Rajendran

Director - Growth Product

Marketing Analytics
Conversion Optimization
Data Analytics
Digital Marketing
Growth Hacking
Home Experiences Education Skills
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Sreeram Rajendran
35 years old
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Professional Status
Employed
Available
About Me
Building a sustainable growth roadmap for digital marketplaces through data driven decisions at both strategic and functional levels.

Driving higher customer lifetime value and better marketing efficiency through cross functional initiatives. I would passionately argue about the merits of having an analytical work force.

At the foundation of all this is building a secure base for your team in every organization, as I have been a first-hand witness to the transformation that this brings in the team's approach and impact on the business.

For details of awards and recommendations I've received throughout my career please visit my LinkedIn Profile-
https://www.linkedin.com/in/sreeram-rajendran-b8b36a10/
Resume created on DoYouBuzz
Experiences
  • Led the marketing channel optimization for the largest appointment management platform for Doctors & Clinics (Practo Ray)
  • Optimized funnel flow optimization using landing page A/B tests, innovative campaigns such as missed call programs that led to a 5x growth in leads
  • Improved automation for inside sales team to better capture leads, leading to a 2x increase in marketing contribution to total sales (increasing from 10% to 20%)
  • Clustering of keyword volumes from Google adwords API using R and Python.
    It led Practo to understand the most valuable keywords that need to be optimized for, to improve SEO traffic and paying to create the most valuable content
  • Tableau based tool to optimize any digital marketing channel on the fly. Improved transactions by 30% at the same cost in 30 days. The tool led us to manage all digital campaigns internally with out the need of an external agency.
  • Built an intelligent Customer Notification Engine (CRM) that can automatically send an email/app notification to the user based on the website/app behavior (saved manual campaign setup time and increased response rates by over 40%)
Resume created on DoYouBuzz