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Sreeram Rajendran

Director - Growth Product

Marketing Analytics
Conversion Optimization
Data Analytics
Digital Marketing
Growth Hacking
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Sreeram Rajendran
35 years old
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Professional Status
Employed
Available
About Me
Building a sustainable growth roadmap for digital marketplaces through data driven decisions at both strategic and functional levels.

Driving higher customer lifetime value and better marketing efficiency through cross functional initiatives. I would passionately argue about the merits of having an analytical work force.

At the foundation of all this is building a secure base for your team in every organization, as I have been a first-hand witness to the transformation that this brings in the team's approach and impact on the business.

For details of awards and recommendations I've received throughout my career please visit my LinkedIn Profile-
https://www.linkedin.com/in/sreeram-rajendran-b8b36a10/
Resume created on DoYouBuzz
Experiences
  • Measured impact of an interest free credit option targeting the business members of a major U.S Club retailer, as a part of the evaluation at Mu Sigma University (MSU)
  • Created an integrated report to measure the ROI and optimize investments across various channels for one of the world's leading manufacturers of paper and pulp products - Quarterly report building involved data integration across sources using R to create a tableau based dashboard providing insights to CXO level audience
  • Identifying impact of change in pricing strategy followed by the world's largest retailer for major tissue brands- Isolating the impact of the pricing change using test and learn best practices, involved building a Linear regression model in R and ANCOVA to suppress market noise
  • A simplified CLTV measurement for customer segments identified by business
Resume created on DoYouBuzz