Head of Growth @ GetYourGuide — Sreeram Rajendran

About Me

Building a sustainable growth roadmap for digital marketplaces through data driven decisions at both strategic and functional levels.

Driving higher customer lifetime value and better marketing efficiency through cross functional initiatives. I would passionately argue about the merits of having an analytical work force.

At the foundation of all this is building a secure base for your team in every organization, as I have been a first-hand witness to the transformation that this brings in the team's approach and impact on the business.

For details of awards and recommendations I've received throughout my career please visit my LinkedIn Profile-
https://www.linkedin.com/in/sreeram-rajendran-b8b36a10/

Resume created on DoYouBuzz

Experiences

Built the B2B growth organisation which drove supplier growth for GetYourGuide in the most critical destinations delivering +10% net revenue YoY from targeted initiaitves
Building organic growth through SEO and content marketing. +20% global organic traffic growth through product experimentation
Leading audience growth strategy through analysis and quick experimentation. +10% connected audience globally from creating new touchpoints.
Built the repeat transaction test design across different channels and product touch points
Discover conversion rate optimization opportunities across funnel stages through internal and external (competitive) analysis
Building and executing on a global App growth strategy, through Organic and Paid channels. Improved App attribution from 40% inaccuracy to within 10%. Migration of the paid strategy entirely to ROAS based bidding
Diversifying the marketing mix from Paid to owned and earned channels. Doubled the organic visibility in the US, increased revenue share for App by 2.5x over a 2 year period

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Sreeram Rajendran

Director - Growth Product

Head of Growth