Director Growth @ Auto 1 — Sreeram Rajendran

About Me

Building a sustainable growth roadmap for digital marketplaces through data driven decisions at both strategic and functional levels.

Driving higher customer lifetime value and better marketing efficiency through cross functional initiatives. I would passionately argue about the merits of having an analytical work force.

At the foundation of all this is building a secure base for your team in every organization, as I have been a first-hand witness to the transformation that this brings in the team's approach and impact on the business.

For details of awards and recommendations I've received throughout my career please visit my LinkedIn Profile-
https://www.linkedin.com/in/sreeram-rajendran-b8b36a10/

Resume created on DoYouBuzz

Experiences

Focused on building Qualified Lead funnel for Auto 1 businesses across EU, through conversion optimisation and building growth loops
Delivering a product roadmap for improved business outcome from existing traffic and building retention loops to extract more value from current and new customers
Optimising 9 digit annual budget for business outcome, through ownership of media planning, performance marketing optimisation, creative optimisation and identifying incremental growth target audience
Managing a diverse team of analysts, product managers and marketers to deliver profitable growth at both local and global level
Achieved double digit qualified business lead growth at better cost efficiency YoY, by steering both Offline (TV. OOH, Radio) and Online marketing activities (Performance marketing and Organic) towards better business outcome

Your browser is outdated!

Sreeram Rajendran

Director - Growth Product

Director Growth