In charge of search engine marketing (SEM) for the FR, BE and IT markets. Continuously testing best offers by customizing landing pages, prices and product mix for Google AdWords, Yahoo Search Marketing and MSN AdCenter in order to reach sales goals.
In charge of search engine optimization (SEO) for the FR, BE and IT markets.
Other projects:
Product marketing: site content overhaul for Europe and gallery optimization.
Worldwide communication team. Goal is to improve communication between the US office based in Lexington and the Spanish office in Barcelona.
Lead for the marketing newsletter between the Lexington and Barcelona offices.
New site launch business case
Trainings: create and delivered trainings for colleagues on Excel and AdWords Editor.
