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Roland Cardoza

Sales & Marketing Executive

Roland Cardoza
Irvine (92620) United States (California)
Professional Status
Employed
Available
About Me
Top-performing sales director with an impressive track record of driving record levels of sales, profits and market share. A career marked by highly visible positions at industry leaders and a proven ability to thrive and drive success in dynamic, highly competitive, challenging environments. A dynamic leader who is driven to win!

♦ Contact
Mobile: (949) 306-6138
Email: rolandcardoza@outlook.com

♦ About Me
I am a results-oriented sales leader with a passion for building, coaching and leading high performing sales teams. My ideas motivate individuals to do extraordinary things.

For me, there is nothing better than watching the members of my team advance their careers and surpass their personal goals.

♦ What I Do
For the past 9 years I have held the Director of Sales position at WebMedia, a data-driven, performance marketing agency. I apply my proven skills and experience in sales and marketing to produce measurable results and achieve business objectives.

♦ Who I Help
I help companies stay on top of marketing trends, advising them on how to create and implement robust web strategies that will complement and support business objectives.

In addition, I provide thoughtful leadership, research, and advisory on media strategies to create engaging brand experiences that drive real-world results, not merely aesthetics.

♦ Specialties/Skills
  • Team Leadership
  • Internal & External Communications
  • Develop/Implement Integrated Marketing Plans
  • Create, Direct & Manage Online Initiatives
  • Presentations & Public Speaking
  • Contract Review & Negotiation
  • Media Planning & Advertising
  • Business Development
  • National Account Management
  • Relationship Management
  • Marketing Programs & Market Research
  • Lead Generation/Lead Nurturing
  • Recruiting & Developing Sales Teams
  • Sales Training, Coaching, Mentoring

♦ Technology
  • SalesForce.com
  • Marketo RPM
  • Magento Enterprise
  • Adobe SiteCatalyst
  • Google Analytics
  • Google AdWords
Resume created on DoYouBuzz
  • Recruited to transform the marketing vision and sales strategy by re-branding the firm from a print advertising company to a leader in the rapidly evolving digital marketing and Internet advertising sector.
  • Doubled sales growth in 3 years, from $13M to $27M. Built a contract portfolio of big-box and franchise clientele (Home Depot, Best Buy, Sprint, ATT, Time Warner, Pizza Hut, and Papa John's Pizza).
  • Spearheaded integration of SalesForce CRM, Marketo RPM and Adobe SiteCatalyst; improved sales productivity, account management and customer satisfaction.
  • Implemented a proposal generation/management system which reduced proposal creation time by 37% over a 2 year period, driving quality into the proposal process.
Company website