➡A results-orientated, strategic
marketer with proven success in the planning and delivery of multichannel communication campaigns (B2C), effective digital (SEO,ORM,.), marketing strategy, partnership
marketing, Branding, Customer
Service Delivery within the financial
industry (UK, French & Spanish Regulatory framework expert)
.➡ Managed International B2B & B2C projects ( €500k - €30M)
. ➡Fluent in French, Spanish & Italian.
Promoted to lead cross-functional team & agencies in developing branding and event planning activities aimed at building new relationships and servicing existing HNW individuals. Coordinated all branding/positioning activities
to strategically brand the firm as a leading wealth manager.
Collaborated the Sales teams, and kept sales abreast of product updates & changes in regulation. Created materials, presentations for internal and external use.
Researched and analyzed marketplace, assessing industry trends and conducting competitive analyses to
ensure proper positioning of products and services.
Detailed Description
Managed a € multi million budget, P&L activities and a staff of 5 in the design and execution of global & local (France/Spain) marketing strategies within the European Team.
Alliances with JPMorgan A.M, Franklin Templeton, Morgan Stanley broadened and deepened the offerings of products to customers across Spain • Launch of new products (UK´s ISA equivalent) • Co-developed with partners (AXA, SGAM, Carmignac) both national and regional trade shows.
