Oksana Chernysh
Trade Marketing Senior Specialist
35 years old
Driving License
KIev Ukraine
Employed
Open to opportunities
Trade Marketing Manager
Samsung
Since November 2015
- Planning
- Planning of all types of Coop programs: National promos, Coop promos, online promos, channel promos etc. on a monthly & quarterly basis;
- Planning and preparing of National promotion media communications (digital, push notifications, radio, TV, OOH, digital, events etc.);
- Formation and managing the Coop and National Promo Calendar;
- Cooperation with Sales KAMs while preparing Coop programs and T&C;
- Negotiations with customers
- Promotion details development
- Development Promotional Programs for the development of products, the quality of their implementation, together with the sales team, evaluation of promotional activities;
- Development Selling Story on the benefits and advantages of the products and activities for the different sales channels on the basis of the specifics of the data channels.
- Quarterly, monthly proposals to customer’s development plan.
- Create concept and prepare of sell in/sell out offers and trade partner promotions;
- Mechanics details
- Communication plans
- Reinforcement and growing of products volumes in channel/country via set of trade marketing tools;
- Creative materials development
Local
HQ adaptation - Media planning
- TV, OOH, Digital, SNS, subway, events, radio
- Cost optimizations
Customer’s prices validations (credit, gifts, POSM etc.);
Costs audit procedures;
Coop activity results’ control and analysis on all stages of the programs;
Analysis and planning of optimal media plan, ROI analisys; Sellout up-lift calculation; GFK analysis; - Execution & control
- Establishing and handling coop process in Sales Team;
- Regular field visits in order to monitor the quality of implementation and running Trade Marketing activities;
- Reports validation
Coop budget management, control over expenses;
Control over action flow, reporting; - Rules & procedures development
Company Description
