Drawing upon nearly 20 years of experience in various roles in the healthcare sector, Neda Razavi is a skilled strategic marketing professional who works for Roche Diagnostics. Dedicated to improving patient care, she is focused on advancing personalized healthcare through automation for next-generation sequencing labs.
In her prior role at Natera, Neda Razavi managed cross-functional teams designed to generate brand momentum and establish customer loyalty; to that end, she has achieved success by increasing attachment from 40 to 65 percent and boosted patient engagement by 40 percent.
Neda Razavi previously worked as an associate director of global marketing at Abbott, where she led product launch efforts and designed commercialization plans, digital marketing campaigns, and customer acquisition plans. She has also achieved revenue targets developing marketing and commercial strategies at Allergan, Medtronic, and Baxter Bioscience.
Supplementing her experience in the field, Ms. Razavi is the Engagement Lead of the San Francisco Chapter of the Healthcare Businesswomen's Association. She holds an MBA from Pepperdine University and a bachelor's degree in microbiology from the Tehran School of Azad. She is currently attending Stanford University in pursuit of a certificate in genetics and genomics.