Karim Mourad
Marketing Manager
Advertising
Marketing & communication
Branding
Social Media
digital marketing
38 years old
Driving License
Riyadh (250624) Saudi Arabia
Employed
Available
My 8 years experience in the Marketing filled locally and internationally working alternatively with various sides of the business process (Executive,Specialist , Senior marketing coordinator ...); granted me a unique 360 view of the project/product development cycle and ability to smoothly change hats as the job's objectives require me to.
Throughout 8 years of work; I attained professional expertise in marketing, brand building, events management, PR, business development and management consultancy which infused with my communication skills and ability to manage people while performing under pressure formulate a combination of strengths that serve me very well in benefiting and adding value to my employer.
I assisted and contributed in concept/product development, brand structuring, launching and managing marketing activities for a number of small-medium & huge entities and developments in Egypt's & Gulf most desired Brands enhancing both reach and performance.
Throughout 8 years of work; I attained professional expertise in marketing, brand building, events management, PR, business development and management consultancy which infused with my communication skills and ability to manage people while performing under pressure formulate a combination of strengths that serve me very well in benefiting and adding value to my employer.
I assisted and contributed in concept/product development, brand structuring, launching and managing marketing activities for a number of small-medium & huge entities and developments in Egypt's & Gulf most desired Brands enhancing both reach and performance.
Assistant Marketing Manager
Malek Group
April 2012
to March 2015
Full-time
Cairo
Egypt
- Assist in preparing and implement marketing strategy for the Group Brands.
- Work with the management team to prepare a core brand message, marketing strategy and apply these into all aspects of media.
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Assist with managing and generating all technical product information to be applied to all aspects of marketing. - Assist art team in storyboarding and concepts layouts for core media items (Brochure, Ads, and websites).
- Assist in market research to support and define brand and marketing strategy.
- Work with implementing a strong web presence through website and
All Group Social media. - Printed Media
Assist in regular contact with all major industry magazines to supply any required Promotional material. - Assist in all aspects of printed media working with the art team and product Department to make material available to the distributors and directly to the media.
- Digital media
Manage and maintain the Group and prepare daily updates.
Manage the Group weekly email newsletter.
• Evaluate and prepare various forms of digital media when required. - Promotional material
Assist in preparing a range of promotional material to offer to the distribution network. - Sales Information and product trainingAssist in managing all resources to prepare sales information and product training
Such as:
- Dealer Manuals.
- Demonstrations.
- Distributor Meeting.
- Trade Shows. - Point of sale
• Assist in generating briefs and manage all resources to prepare packaging and Point of Sale items. - -Marketing and customer services report
• Assist in preparing quarterly reports to present to the management team, including:
- An overview of all aspects of marketing and customer services from the preceding
Quarter and an overview of the plan for the upcoming quarter.
- A year to date comparison of costs in relation to budget and the preceding year.
- An overview of all aspects of marketing and customer services from the preceding
- Results: Launched three 360 Campaigns generating 10.5% of turn over.
Launched three brand new brand names for The group for first time in EGYPT
