Dynamic, adaptable, and knowledgeable marketing executive with over 15 years of experience building strong marketing and branding campaigns. Bottom-line oriented marketer capable of managing a budget of over $40 million annually while continually providing strong margins. Demonstrated ability to manage teams with diverse specialties and lead employees to succeed with projects beyond organizational goals.
Recruited to create a new product to complement the company’s current education business. This involved implementing new technology, market research, analysis, reporting and documentation, as well as overseeing operational procedures.
Key Accomplishments:
Increased revenue by over $1m by designing a new lead matching system to enhance business processes for clients, resulting in positive performance within two months of launch.
Ensured the timely, accurate, and cost-efficient completion of major projects by successfully leading cross-functional teams through all phases of the project lifecycle.
Maximized efficiency and productivity by identifying and evaluating areas of deficiency and implementing solutions to optimize business processes. While other business units generally saw a 4-12 week time to delivery on large projects, I was able to keep mine down to 3-6 weeks by working closely with technology, business Intelligence and operations through the SCRUM process.
