Dynamic, adaptable, and knowledgeable marketing executive with over 15 years of experience building strong marketing and branding campaigns. Bottom-line oriented marketer capable of managing a budget of over $40 million annually while continually providing strong margins. Demonstrated ability to manage teams with diverse specialties and lead employees to succeed with projects beyond organizational goals.
Created and maintained internet ad campaigns for numerous companies and promotions in an agency environment. Researched and promoted clients offers on tier 1 and 2 search engines and led a team of 5-10 promoters. While I focused mainly on sporting goods, I was involved with all the verticals we represented. This ability to work in multiple verticals at the same time allowed me to take the learnings from one and apply it to others. I was able to see how the messaging and delivery methods affected different audiences and apply it universally.
Key Accomplishments:
Managed over $250k per month in ad spend on PPC, banner ads, and multiple affiliate agreements
Maintained at least a 35% profit by way of daily report creation, database analytics, optimization, and creative promotion
Consulted with sales, management, tech publications, and tech support on ways to improve general work flow and overall campaign performance.
Instituted new reports and analysis that allowed the others to get a better and faster view of their performance. This led to a 25% lift in overall performance across the sector.
