Dynamic, adaptable, and knowledgeable marketing executive with over 15 years of experience building strong marketing and branding campaigns. Bottom-line oriented marketer capable of managing a budget of over $40 million annually while continually providing strong margins. Demonstrated ability to manage teams with diverse specialties and lead employees to succeed with projects beyond organizational goals.
Responsible for online and tradition marketing tactics and research. Focus on search engine marketing and positioning, particularly Google, Yahoo, MSN, Overture, and Looksmart. Performed real-time historical campaign analysis and optimization.
Key Accomplishments:
Responsible for back-end web design and development
Launched and maintained the entire e-commerce platform for 123scuba.com
Drove over $1m in sales in the first year through a 2 person operation.
Liaised between Vendors, Manufacturers, and Customers
Performed pre- and post-sale customer support both in person and on the telephone
