Dynamic, adaptable, and knowledgeable marketing executive with over 15 years of experience building strong marketing and branding campaigns. Bottom-line oriented marketer capable of managing a budget of over $40 million annually while continually providing strong margins. Demonstrated ability to manage teams with diverse specialties and lead employees to succeed with projects beyond organizational goals.
Oversee team of 20 marketing, operational, and technical experts. Design new marketing strategies to improve brand recognition, conversion, and profitability.
Key Accomplishments:
Achieved constant growth in a shrinking market and difficult economy. While others in the same space realized a 40% drop in revenue generation, I delivered a 130% increase in 2013 vs 2008 with a $50m spend.
Manage cross-discipline teams and ensure projects are completed correctly and on time. Consistently exceed organization goals. Teams include Business Development, Client Services, IT/Database, Reporting, Analytics, Administrative, and Creative. This ability to work with all the business units from Board Members to Graphic Artists allowed me to carry the correct project message to all and assure all went to plan.
