Martin Vanderhoeven is a longstanding presence Global entrepreneurial sphere who is responsible for all aspects of operations at Core 46. The portable fitness machine Martin Vanderhoeven conceptualized and developed is a total core device that works out four dozen muscles quickly and effectively, in 4minutes comparable to 4 gym core machines, Instead of focusing exclusively on the “six-pack,” which can increase injury potential, it provides a balanced workout of muscle groups of the core's front, side, and back.
Martin Van Der Hoeven’s journey creating a pioneering device started after years of teaching science and engaging as a scientific researcher at a well known university. Following several years as an investment and commercial banker, he launched a research company that undertook published scientific research in tandem with kinesiology and fitness experts, as well as physicians.
Martin Van Der Hoeven initially developed the Rio-Flex, a large commercial core machine that had the disadvantage of retailing for more than $6,000. In the mid 1990s he launched the Ab-flex, which was significantly more compact and less expensive. In tandem with marketing partners, this product was successfully launched on a global stage and penetrated 72 markets, reaching media/retail sales over $800 million in only 24 months.
The success Martin Vanderhoeven achieved with the Ab-flex led to a complete redefinition of the core workout concept over a 16-year period, and the launch of the Core 46. This time, he oversaw all aspects of production and marketing, and built a successful operation that today spans 39 employees across Europe, Asia, and the United States.
