Mark Fitzloff
Global Creative Director | Brand Builder | Agency Leader
Creative Direction
Brand Strategy
Agency Leadership
Copywriting
Advertising
Professional Status
Employed
Available
About Me
I've spent 30+ years trying to make things people actually remember. That started as a copywriter and evolved into leading some of the world's most recognized creative work — Nike, Old Spice, Coca-Cola, Levi's — at Wieden+Kennedy, and eventually founding my own agency, Opinionated, in Portland.
Outside the work, I'm drawn to science fiction that wrestles with big questions about identity and reality — Philip K. Dick has been a long-running obsession. That curiosity about "what if" tends to bleed into how I think about brands and storytelling.
I co-produced the short film Tempbot with director Neill Blomkamp, which scratched a lifelong itch to work on the other side of the screen.
Outside the work, I'm drawn to science fiction that wrestles with big questions about identity and reality — Philip K. Dick has been a long-running obsession. That curiosity about "what if" tends to bleed into how I think about brands and storytelling.
I co-produced the short film Tempbot with director Neill Blomkamp, which scratched a lifelong itch to work on the other side of the screen.
Global Co-Executive Creative Director & Partner
Wieden+Kennedy
1999
to 2017
- Joined as copywriter in 1999. Named Executive Creative Director of the Portland office in 2008, became a Partner, then elevated to Global Co-ECD in 2013, overseeing 1,600 employees across 8 offices worldwide. Led iconic campaigns for Nike, Old Spice, Coca-Cola, P&G, and Levi's. Agency had its best financial year on record in his final year at the helm.