Mark Fitzloff
Global Creative Director | Brand Builder | Agency Leader
Creative Direction
Brand Strategy
Agency Leadership
Copywriting
Advertising
Professional Status
Employed
Available
About Me
I've spent 30+ years trying to make things people actually remember. That started as a copywriter and evolved into leading some of the world's most recognized creative work — Nike, Old Spice, Coca-Cola, Levi's — at Wieden+Kennedy, and eventually founding my own agency, Opinionated, in Portland.
Outside the work, I'm drawn to science fiction that wrestles with big questions about identity and reality — Philip K. Dick has been a long-running obsession. That curiosity about "what if" tends to bleed into how I think about brands and storytelling.
I co-produced the short film Tempbot with director Neill Blomkamp, which scratched a lifelong itch to work on the other side of the screen.
Outside the work, I'm drawn to science fiction that wrestles with big questions about identity and reality — Philip K. Dick has been a long-running obsession. That curiosity about "what if" tends to bleed into how I think about brands and storytelling.
I co-produced the short film Tempbot with director Neill Blomkamp, which scratched a lifelong itch to work on the other side of the screen.
Founder & Executive Creative Director
Opinionated
2017
to 2026
- Founded independent creative agency in Portland, OR. Clients included Adidas, Drumstick, and Panda Express. Agency was acquired by Tombras in January 2026.
Global Co-Executive Creative Director & Partner
Wieden+Kennedy
1999
to 2017
- Joined as copywriter in 1999. Named Executive Creative Director of the Portland office in 2008, became a Partner, then elevated to Global Co-ECD in 2013, overseeing 1,600 employees across 8 offices worldwide. Led iconic campaigns for Nike, Old Spice, Coca-Cola, P&G, and Levi's. Agency had its best financial year on record in his final year at the helm.
Copywriter
Anderson & Lembke
1995
to 1999
- Copywriter specializing in B2B marketing for technology brands. San Francisco-based agency.
- Creative Direction
- Copywriting
- Brand Strategy
- Campaign Development
- Agency Leadership
- Integrated Marketing
- Screenwriting
- Executive Producing
- Short Film Production
Conferences and events
Multiple years -
Cannes Lions International Festival of Creativity
(Participant)
Multiple Lions winner across campaigns for Nike, Old Spice, and Coca-Cola. Cannes is the industry benchmark for creative excellence, and work from Wieden+Kennedy Portland was recognized there repeatedly under Mark's leadership.
Multiple years -
The One Show
(Participant)
One Show winner for work including the Old Spice "Smell Like a Man, Man" campaign and other iconic Wieden+Kennedy campaigns.
Languages
- English
-
Native
- Science fiction, particularly Philip K. Dick. Fascinated by questions about identity, reality, and what it means to be human.
- Deeply interested in genre filmmaking and visual storytelling. Co-produced Tempbot with Neill Blomkamp.
Certifications
Clio Award — Multiple wins
Won multiple Clio Awards for campaigns including Old Spice and Nike work at Wieden+Kennedy Portland.