Passionate about Strategy, Marketing 360º and Digital Transformation.
More than 15 years working in B2C B2B Marketing, eCommerce and Business Development. I have conceptualized, launched and accelerated various business projects. Travelling from Product Marketing to Customer Centric Marketing.
Marketing strategy, Business development, eCommerce, B2C B2B Client acquisition are my areas of expertise.
Enjoying what I do, is a constant improving process and working in open, dynamic and learning environment are the keys to my motivation.
Master in eCommerce and Master in Digital Business 2016 by ICEMD. Master project:" Inbound Marketing, Marketing Automation". Digital Specialist, Business and Digital Strategy.
Responsible for all Editorial Products Acquisition strategy. Launching and Marketing EL CLUB Loyalty Program and implementing CRM project. Reported to Sales Director and Leading a team of four.
• Definition of EL CLUB Brand Strategy: naming, logo, commercial materials, claims, etc. • Creative and Media agency Relationship on daily basis : Breifing, budget, follow up. • Designing and Implementing El Club website and app. • Defining Product/Offer Strategy for each target and channel. • Creating, Developing and Implementing Marketing Acquisition plan in accordance to an omnichannel strategy: D2D, Telemarketing, paid digital media and owned media. • Offline Marketing : Events, Newspaper, Leaflets, etc. • Online Marketing: Managing performance via all search marketing aspects including PPC, display and digital marketing campaigns direct improving acquisition and conversion. Landing page optimization. • Designing and Implementing Content Marketing Strategy: El Club Experiencias • Defining Customer Lifetime Value. Key contact points on the acquisition funnel. • Strategic alliances with Large accounts and partners. • Planning strategical approach to new distribution channels: retailers, newstands,D2D salesforce, etc. • Defining/Analyzing Microsoft Dynamics CRM Functions from definition to implementation and Monitoring. • Responsible for P&L control, budget and KPIs multichannel.
Company Description
EL CLUB, Unidad editorial LOYALTY PROGRAM for El Mundo, Marca, Expansion, Telva, AE and Marca Motor.
