Passionate about Strategy, Marketing 360º and Digital Transformation.
More than 15 years working in B2C B2B Marketing, eCommerce and Business Development. I have conceptualized, launched and accelerated various business projects. Travelling from Product Marketing to Customer Centric Marketing.
Marketing strategy, Business development, eCommerce, B2C B2B Client acquisition are my areas of expertise.
Enjoying what I do, is a constant improving process and working in open, dynamic and learning environment are the keys to my motivation.
Master in eCommerce and Master in Digital Business 2016 by ICEMD. Master project:" Inbound Marketing, Marketing Automation". Digital Specialist, Business and Digital Strategy.
Responsible for the strategic definition and business model of two eCommerce initiatives; Responsible for the Group Promotional Marketing campaigns. Reporting to CEO with three headcount under my supervision.
eCommerce Projects : detiendasporelmundo.es and latiendademarca.com
• Business Model Definition (P & L, Model business, customer services, resources, technology) • Customer Strategy: Customer Lifecycle and contact points. • Product strategy: categories. References, Pricing, Margins • Negotiation with product/delivery suppliers: terms and conditions, contracts. • Design and execution of Marketing plan : offline (Media Group) and Digital (Email Marketing, Display, RTB, Affiliation, Retargeting, SEM, SEO, RRSS) • Analysis of User Experience. Google Analytics. • Budget control and ROI.
Promotional Marketing- El Mundo, Marca, Expansión.
• Analyzing retail market trends, competition and sector. • Market research: product evaluation, pricing and positioning. • Definition and creation of product features. • Negotiating with suppliers: packaging, delivery, purchase conditions. • Communication strategy: selecting the most suitable channels (TV, radio, outdoor, internet). • Budget Management Marketing and ROI measurement channel.
