Manon Gaudefroy
Final year Student in Major Digital Business
31 years old
Professional Status
Nearing graduation
Available
About Me
I am a Final Year Student in Major Digital Business and will be graduated in June 2017 from HEC Paris. I am currently working on a Master Thesis about the digital within the cultural industries.
Head of Communication for the Legislatives Campaign
Mouvement politique
June 2017
- Community Manager (Twitter, Facebook, Instagram) for a candidate in the 2nd circonscription of Paris. Key objectives: gain reputation, influence and visibility.
- In charge of the official website of the candidate: design of the website, implementation of the CMS, development of SEO.
- In charge of a team of 22 members of the organization. Structuration and inclusion of the members of my team given their respective roles and their location within the circonscription.
Consulting Mission to create a website
OPnGO
February 2017
to April 2017
- Benchmark and best practices.
- Creation of a new website and the new e-commerce platform. Key objectives: generating website traffic, increasing sales by taking into account SEO, consumer experience, quality of the content, and optimization of the purchasing path.
- Providing content and organizing the data base for the website.
- Improving User Experience on the mobile application.
Marketing Project Manager Assistant in Consumer Insights
Pernod Ricard EMEA
March 2016
to August 2016
- Refining the portfolio of Pernod Ricard for every countries of the EMEA area.
- Defining strategic target and consumption pools.
- Defining key business priorities for brands.
- Adapting and leading these strategies inside the leading markets across Europe (Sweden, Norway, Spain...).
- Implementing a website to teach how to enjoy different tastes of whisky. creating an algorithm for an online test: "Find your ideal whisky" https://www.whiskyology.com/#/
HR Assistant in Talent Management
Johnson & Johnson
September 2015
to February 2016
- Core mission: coordinate Business Unit HR between 3 sectors of J&J France.
- Preparing the succession plans to ensure the succession of each talents of J&J France.
- Preparing corporate programs & graduate programs for Talents of J&J.
- Organizing talent talks between Business Unit HR of each sector to ensure dialogue and exchange of best practices on human resources.
- Preparing mappings of fonctions (Sales, Marketing, Market Access, Public Institutions...) to be delivered to every employee for them to know better their career path within J&J.
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French
Expert
-
English
Expert
-
Spanish
Advanced
-
Italian
Intermediate
-
Microsoft Pack Office (Word, Excel, PowerPoint)
Advanced
-
Mac (Key Note, Pages, Numbers)
Advanced
-
Nielsen
Good
-
CMS (Wordpress)
Advanced
-
UX Design (Zeplin, Sketch)
Good
-
Twitter, Facebook, Instagram (response, acquire new targets)
Expert
-
Lead, Coordinate and ensure
Advanced
HEC Paris - Major in Digital Business
HEC Paris, Telecom Paris, Ecole 42
September 2013
to June 2017
Core Courses: Marketing, Media Planning, GAFAnomics, Strategy Leading Organization, Digital Strategy,...
Digital challenges in partnership with Direct Assurance, AXA, Lagardère, Leroy Merlin, vente-privee.com, playgrnd*, Unibail Rodamco.
Elective courses: Independent and Avant Garde Cinema, Management of Cultural Industries, Lost Generation in American Culture, Corporate law.Challenge Open Innovation Agorize: Seb, la cuisine 3.0.
Group Projects in partnership with Ecole 42 and e-art sup:
Digital challenges in partnership with Direct Assurance, AXA, Lagardère, Leroy Merlin, vente-privee.com, playgrnd*, Unibail Rodamco.
Elective courses: Independent and Avant Garde Cinema, Management of Cultural Industries, Lost Generation in American Culture, Corporate law.Challenge Open Innovation Agorize: Seb, la cuisine 3.0.
Group Projects in partnership with Ecole 42 and e-art sup:
- Conception of a connected object by 2050 for Leroy Merlin.
- Conception of an online auction website for vente-privee.com: https://hec-boutique7.pswebshop.com/fr/
Managing cultural industries (focus on cinema and design), how to promote design on social networks (for Expo 2015 Milano), Political Sciences, Italian Contemporary History (in italian)
Summer Program diplomas in Moral Ethics and in Man God and Society in Western Litterature.
Preparatory Classes for entrance to the Grandes Ecoles
Intégrale Paris & Prepa Commercia
September 2010
to June 2013
- Ballet dancing -15 years of experience at the Conservatory.
- Baroque dancing.
- Design (Franck Lloyd Wright, Charles & Ray Eames)
- Cinema (Claude Sautet, Hitchcock), President of the Student Union 'Making Of' @HEC (organization of conferences, Nikon Festival)
- Photography (JeanLoup Sieff, Richard Avedon, Nan Goldin)
- Milan Kundera
- Guy de Maupassant
- Sweden, Norway, Russia, Costa Rica, Namibia, Kenya, Tanzania, Borneo, Southern Europe, Crete...
