A proven track record of working in Marketing with more than 7 years’ experience. Improving operational efficiency, and marketing management. With an approach to driving quality improvements across the entire business. Believing that the ability to monitor market trends, sales integrity and sound customer follow-up. maximizes profits, staff and customer retention.
Spearheading the Al Bait Al Asry Store as marketing manager and operation supervisor. (new mega store 1200 m2 ) that includes the biggest 20 suppliers in the market “ El Araby, Universal , Kiriazi ,Fresh ,UnionTech , Nouval, Samsung , Kenwood, Meinta ,….etc)
Responsible about:
Designing the market research & planning to determine the business strategies.
Designing and selecting the products ‘mix according to the targeted customer’s segments.
Suppliers communications and contracts.
Following the internal constructions and display.
Preparing the opening promotions and ceremonies.
Detailed Description
Achievement 1- Reaching the target within 13 days. 2- Finalizing and completing the contracts with 21 companies that occupied 85% of store. 3- Implementing the opening ceremonies and offers. 4- Implementing two promotion events within 30 days (valentine day and mother day) 5- Setting up the Marketing and business strategy depended on the market plan and research. 6- Designing and implementing two loyalty programs during 60 days from the opening (Golden customers, cumulative discounts).
CE Coordination and communication between Smart Sense and Samsung Co. (Cairo Office, Dubai branch and HQ) beside supervising and coaching office and data team
Organizing and implementing many of Samsung loyalty programs targeting both (FSM and customers).
Handling the promotions though dividing the tasks and responsibilities, sending the promoters to the promotional retails.
Customizing researches, tracker report analysis, finalizing and reviewing the CE daily and weekly reports (Brand Shops Reports, Traditional Market Reports, hyper and chains reports, Promoters Reports)
Designing, preparing and finalizing CE monthly reports and HHP, IT Monthly reports till 2013.
Designing and supervising the Annual Shop Audit. that covered all Egypt market in order to prepare the results and handed in the reports to deliver to Samsung office.
CE Auditing team leader (evaluating all CE team including the supervisors).
Detailed Description
Achievement Organizing and implementing many of Samsung loyalty programs like 1- FSMI (Floor Salesmen Incentive) Direct Support 3D 2013-Q3 program in Cairo stores. 2- Dealer Incentive Program 2013-Q3 3- Samsung AV Consumer Promotion 2013~2014 Q3 4- Samsung –CAF vouchers program in Samsung brand Shops. 5- AV SDA “Samsung Display Allowance” programs, HA SDA program, HA Mapping
Designing and supervising the Annual Shop Audit from 2011 till 2014. (Three main Shop Auditing) that covered all Egypt market including Hyper markets organized chains and traditional markets and handed in the reports to deliver to Samsung office. Reaching the biggest achievements in 2014 Audit (store numbers and area coverage)
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Participating in Samsung SPS (Store Profiling Survey) with Accenture Company, that Samsung HQ applied in Egypt.
Increasing the coverage areas and stores around 30% that did not do business with Samsung before.
Prepared well-trained promoters over 200 persons.
Supervising and controlling Samsung dispatched TV and HA Racks in the market
Supervising three Samsung New Models Launching in the market, 2012,2013,2014
Operating and managing CE merchandisers in the market daily basis.
Following the instructions and tasks’ progresses and status regarding the Samsung requirements in the market.
Set the training mechanism for the fresh members delivering Company’s culture and policy, Samsung AV and HA products, and training on daily reports and other documents
Set the schemes and strategies internally regarding the CEO vision.
Prepared well-trained promoters (Frist wave of Samsung’s promoters in the market) to dispatch them in retails.
Set the training mechanism for the fresh members delivering Company’s culture and policy, Samsung AV and HA products, and training on daily reports and other documents
Following the performances of SFOs in Cairo through checking the routing, market auditing, mastery visit, reports evaluation, and through series of evaluation to guide and develop the total performances.
Supervising on all new store’s opening in Cairo beside supervising most of Samsung brand shops installations (giving training to the stuff, Preparing and organizing products according to Samsung manuals)
Organizing and conducting many of Samsung events in Cairo, Delta, Upper
