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Lobna REGUIGUI

RETAIL/CUSTOMER EXPERIENCE EXPERT CONSULTANT & TRANSFORMATION PROJECT MANAGER

LUXURY PERFUMES & COSMETICS | PREMIUM GOODS & SERVICES
MAKE INNOVATION/TRANSFORMATION HAPPEN
Lobna REGUIGUI
Situation professionnelle
Freelance
Ouverte aux opportunités
Compétences

RETAIL EXPERT CONSULTANT & TRANSFORMATION PROJECT MANAGER (PMP)

  • Retail
    Expert
  • Experience client
    Expert
  • Digital
    Avancé
  • CRM
    Expert
  • Project Management
    Expert
  • Omnichannel retail
    Expert
  • Marketing
    Expert
  • Data-driven strategy
    Expert

EXPERTISE

  • ☛ A trusted advisor who provides custom-made consultancy to decision makers (C-Suite) to design, build & implement their retail ambitions & translate their vision into reality.

    ☛ A transformation leader who empowers enterprise-level projects through a cross-functional servant leadership & a customer-focused methodology. For accelerated growth & high-value customer experience.
  • AREAS OF EXPERTISE:
    Brand strategy
     Omniretail & customer journey
     CRM
     Digital transformation
     Retail Intelligence & Data-driven strategy

    Organizational enablers & cross-functional culture
     Cross-functional project management
     Collaborative mindset development
     Change management

ASSETS & SKILLS

  • ASSETS:
     Extensive expertise in the management of high value-added, transversal, marketing & retail projects.
     Sensitivity to luxury beauty “métiers” & extensive knowledge/understanding of the beauty business & consumer behaviors.
     Wide & extensive work experience in marketing & retail project management in international & multicultural environment at luxury perfumes & cosmetics world market leaders.
     Project Management Professional®| Project Management Institute® certification, one of the worldwide best-in-class certifications.
  • SOFT SKILLS:
    Innovative & visionary | Collaborative leader | Analytical & critical thinker | Agile | Performance driven | Resilient | Effective communicator | Time manager | Able to work under big pressure | Data & IT popularizer
  • OTHER SKILLS:
    Business English & German
    Power BI

KEY RESPONSIBILITIES

  •  Leverage data & identify research requirements to define customer needs & pain points
     Design a shared vision & provide strategic guidance on optimal activities to address & improve them across the customer journey to drive growth
     Identify overall strategic imperatives to transform brand capabilities & deliver the desired customer experience
     Lead project roadmap, managing overall status, risks, dependencies. Provide regular updates to stakeholders for alignment & feedback
     Inspire collaboration across departments (marketing, sales, IT/IS functions…) at all levels & serve as an expert to upskill team members & organization around strategy and vision
     Advance the corporate customer metrics into success metrics that matter. Translate the results into actionable organizational changes
     Drive change across all levels of the organization, streamlining an impactful strategy, coaching & training teams
     Communicate & collaborate at the highest levels