Graduated in International Business, I am pursuing a Master’s degree with Marketing concentration from Montpellier Business School.
I wish to do my 2nd year in apprenticeship (3 working weeks/month) in order to expand my practical experiences. I am available starting July 2017 for a position in the Cosmetic company
Created and edited newsletters for a general public (one per month)
Launched and managed the e-shop (HTML language, CMS pages, Prestashop plateform)
Participated to the elaboration of the business and online marketing strategy as SEO (modification of the content and adapted keywords) in order to increase the number of orders by 20%
Animated social networks as Facebook, Google+, Pinterest in order to reach 2 000 likes
Developed communication through online games, posts and inspiration paintings to increase the traffic
Managed a community of 20 bloggers and a budget of 1 000€ for press gifts
Developed a product range for Christmas 2015 (2 different offers Do It Yourself case and Emergency Case): benchmarking, R&D, conditioning and pricing and products registration in the database)
Sourced of suppliers for many products as aromatic diffuser, goodies and gift pack on websites or exhibitions/shows
Initiated sales tools to guide and inform consumers in using aromatherapy products (store advertising, leaflets, books)
Designed visuals for communications campaigns (off-line or online), briefs for agencies and printers with InDesign and Photoshop
Got 20 publications of articles in magazines thanks to a strong Press Relation strategy with a budget of 5 000€ for 6 months
Bachelor of International Business Administration (BIBA) - Montpellier Business School – AACSB accredited Courses: Human Resources, Marketing, Management Control, Micro&Macro-economy
BA (Hons) International Business (1 exchange year) - Manchester Metropolitan University – AACSB, AMBA accredited Courses: Psychology at work, International Strategy, Emerging markets
Licence Management des Sciences et Technologies - IAE Montpellier Academic Essay: Should the democratisation of aromatherapy evolve though a digital marketing approach?