Leila Maciel Valenca

About Me

Communications specialist with experience in different Media Industries areas, including content writing, storytelling, digital marketing, video production and portrait photography.

Holds a bachelor's degree in Communications & Media studies from the University of Wollongong, with a major in Global Media & Communications and a minor in Journalism & Professional Writing. Worked in a range of organisations developing communications strategies, marketing campaigns and producing meaningful content.

Runs her own project dedicated to sharing stories from Latin America to the world. Believes in the power of a good narrative to lead social change. Is always involved in projects that come from the heart and highly community-oriented.

maciel.leila97@gmail.com
ph: 0450 303 902
www.mirameproject.com

Resume created on DoYouBuzz

Experiences

Technology company focused on developing software solutions for aged care organisations
Oversee the verbal and visual components of the brand
Maintain the website up-to-date
Brief Social graphics when necessary
Design adequate marketing and promotional communications plan
Assist in the designing of natural and strong content

Post-construction & Window Cleaning company servicing Sydney and the Illawarra area
Collaborate with management on the development of marketing strategies
Work in collaboration with the specialist teams to offer outstanding experiences to clients
Drive processes to ensure scalability
Support the wider team for invoicing and reporting purposes
Actively participate in the development of the operations

Independent project born out of the necessity of telling the “invisible” stories of Latin America to the world. Driven by social change, the initiative aims to portray the people and issues of the continent from a humanitarian perspective. The initiative has told more than 50 stories from 4 countries – Brazil, Venezuela, Bolivia and Australia.
Producing compelling stories of Latin Americans across the world
Travelling to relevant places to make contact with sources in person and report issues in first hand
Interviewing people and taking pictures on-site
Writing in English, Portuguese and Spanish for an Instagram and a Wordpress blog
Working on marketing and PR strategies to build an audience

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Source, gather and shape content for the organisation's blog and social media accounts
Tell stories of Brazilian migrants' who made Australia their home in an informative, and yet, compelling way
Organise, plan and schedule posts for the organisation's blog and socials
Work closely with the organisation's Director to pitch stories and keep the content flow constant
Design and manage the organisation's website

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Project developed as part of a Creative Arts program at the University of Wollongong to investigate the experience of international students during pandemic times.
Developing the Wix website from scratch
Contacting UOW international students, presenting the project to them and asking if they are willing to tell their story for it
Interviewing students who agree to participate in the project
Writing students' stories for the website's blog
Asking students for pictures and captions co-create the website photo gallery

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Latin Dance community in Wollongong. More than 'just' dancing, the hub promotes social gatherings and brings the Latin American and Australian cultures together.
Producing marketing material for the organisation Facebook page, including ads graphics, photos and videos
Taking part in executive meetings to plan future events, marketing campaigns and discuss potential sponsorship and grants opportunities
Taking Salsa and Bachata classes (stages 1 and 2) weekly
Rehearsing for presentations with the performance team

Not-for-profit organisation dedicated to supporting the Brazilian Community and promoting the Brazilian culture in Sydney.
Collaborating with the marketing team to develop our brand digital’s identity
Coming up with concepts and scripts for promotional videos
Liaising with crew and cast to work on audiovisual projects and directing them on shooting days
Being responsible for the time management and scheduling of video projects, including producing “coming up soon” posts on Facebook
Revising grammar and spelling of all the Facebook posts and website content both in English and Portuguese
Applying for grants for events and projects

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Marketing & Communications department of a large high school in Sao Paulo
Develop digital content for the institution's social media, including Website, Facebook and Twitter.
Pitch stories in our weekly editorial meetings
Cover the school’s events

Education

Graduated with distinction
Major in Global Media and Communications
Minor in Journalism and Professional Writing
Golden Key Honour Society member

Vocational course focused on Film and TV production, subjects included program production, scriptwriting and video editing.

Skills

Premiere Pro

Advanced
Lightroom

Advanced
Photoshop

Good
InDesign

Intermediate

WordPress

Intermediate
Wix

Good

English

Expert
Portuguese

Expert
Spanish

Advanced

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Communications & Marketing

Communications Coordinator

Marketing Specialist

Creator

Content Coordinator

Creator

Marketing Coordinator

Digital Media Director

Junior Journalist

Bachelor of Communications and Media Studies

University of Wollongong

Diploma in Screen and Media

TAFE NSW

Bachelor of Journalism

Faculdade Casper Libero

For the love of Salsa with Vénus Arquez

Adobe Creative Suite

Web Development

Languages