PR & B2B partnerships: adidas, Red Bull, Mairie de Paris
Managing social media channels: local content strategy, community management groups & official Facebook page
CRM: local newsletters campaign
Marketing product manager
PSA Peugeot & Citroën
2014
to 2016
Vienna
Managing the product range light commercial vehicles throughout the product lifecycle
Following-up new market trends, provide regular market segments and competitor analysis
Setting product pricing for new product releases to meet revenue & profitability goals
In charge of planning and developing the marketing strategy for new launches
Key account manager
Catalina Marketing
2013
Boulogne Billancourt
Consultant for the major Belgian retailer Delhaize
Analyzing consumer behavior to help National brands adjust their strategies (worked with Procter & Gamble, Unilever, Inbev, SCA)
Proposing marketing action plans with targeted promotions to enable national brands to fulfill their objectives
Assistant product manager
L'Occitane en Provence, Melvita
2012
Paris
Creating sales tools and in-store advertising for French displays
Developing new products (perfume, soap, hair conditioner)
Analyzing shops’ performances to adjust the operational marketing strategy
Education
Master of Business Management
Grenoble École de Management
2010
to 2014
Specialized in direct marketing, global branding and e-marketing. Thesis about “consumer behavior online and price comparison websites”. Erasmus semester at the Vienna University of Economics & Business
C.P.G.E
Lycée Saint Just
2008
to 2010
2-year university program dedicated to the preparation of the competitive entrance examinations for graduate business schools
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