Watching emerging consumption patterns, creative trends, but also innovative distribution on the market + " Deco in China : what’s up ? " + " China's social networks & beauty sector" + " Luxury packaging in China" + " Weddings in China"
Elaboration of brands' platforms for chinese clients: territory, positioning, target, strategy + Chinese clients : Mark Fairwhale Homme, Yigue, Bagpipe
Accompanying French brand's board committees and prospective studies to get a better understanding of the chinese market.
+ French clients : Etam France, Adéo, Dior & Guerlain, Luxpack fair, Simone Pérèle
Company Description
Bureau de conseil en création & stratégie pour les marques et enseignes sur les secteurs mode, beauté, lingerie, sport, distribution.
Exploratory approch of markets and trends : air du temps, Trend Session
Qualitative and quantitative consumers and experts studies ; analysis and synthesis, amongst which : + « New shop tour » : FNH/Ufih study on independant shops's future. + Petit Bateau : adult concept orientations . + Le coq sportif : product strategy.
Company Description
Bureau de conseil en création & stratégie pour les marques et enseignes sur les secteurs mode, beauté, lingerie, sport, distribution.
