I am an enthusiastic and goal-oriented individual that is looking for opportunities in the consulting world. I am also interested in being involved in projects that make lasting impacts on communities and how business is done. My education as well as experience allow me to be an asset to any team that shares these aspirations.
Conducted international coffee market analyses through evaluation of economic and industry indicators to make a data driven recommendation on first country to enter and the strategy for a successful venture
Presented insights and findings to Senior Management who accepted the proposal after Board of Directors input and is being implemented company wide
Managed primary research to solidify awareness of different market segments brand perception that allowed the company to better understand it’s strengths and weaknesses
Led a new social media campaign and marketing strategy to target a previously disengaged target market; strategy to increase company growth to 22%
Company Description
Mid-sized coffee shop and packaged coffee company with 10 locations around Nicaragua.
