Responsible for roll tissue (RT) portfolio management, innovations development and integrated marketing communications for Hong Kong. Focused on expediting category growth through various innovation derived from distinctive and actionable consumer insights and local market needs.
Spearhead new product development with multi-function team and boosted sales by working closely with the sales team on trade marketing activities, including developing promotional plans for core SKUs in key supermarkets and pharmacies and evaluating effectiveness of different promotional mechanics with the help of Neilsen MarketTrack and internal sales data analysis, etc. Successfully launched the “X-Quality” range of RT in both Key Accounts and General Trade that advanced the brand to tap into the white space in the upper mainstream segment and prevented share loss to competitions.
These activities eventually led to a 2% market share increase in the total RT market (while the market growth rate is below 1%) and strengthened Virjoy’s second position in the RT market in Hong Kong. Managed sales forecast and ANP budget.
Company Description
One of the world’s largest pulp and paper companies
